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10 Gross sales Pitch Examples (Plus Tips about The right way to Write Your Personal)

Your gross sales pitch could make or break the deal, so it is a good suggestion to have that nailed down earlier than assembly along with your buyer. It is your opening line, your verbal enterprise card, and the very first thing your buyer will hear once you name or meet with them.

I have been in gross sales for nearly 16 years and have heard my fair proportion of each nice and less-than-stellar pitches.

For this submit, I would like to debate the anatomy of a great gross sales pitch and share examples of the most effective gross sales pitches I’ve ever heard.

Download Now: How to Perfect Your Sales Pitch

Salespeople are previous the purpose of giving prospects hour-long shows to promote services or products. No person has that sort of time and, to be trustworthy, if you happen to want an hour to relay your worth proposition, you are doing it improper.

They’re known as elevator pitches for a cause. Ideally, if you happen to’re giving me one, I ought to have the ability to perceive what it’s a must to provide within the time it takes to get from the foyer to my ground.

A very good salesperson ought to have the ability to get their message throughout compellingly and concisely. In case you can nail your gross sales pitch, odds are you may have extra time to speak down the road.

What’s a product pitch?

A product pitch shouldn’t be a lot totally different than a gross sales pitch, however is particularly centered on a services or products. You may go in-depth and emphasize how your product works, the way it will resolve their ache factors, and the particular advantages it’s going to carry to your prospects.

For example, a gross sales pitch may be broadly centered, like if you happen to’re a consulting agency that gives a variety of providers. You are promoting your corporation as an entire, relatively than a particular services or products, like a CRM platform or accounting instrument.

The right way to Begin a Pitch

Beginning a pitch is arguably the toughest half. It’s important to seize your prospect’s consideration in order that they really wish to hear the worth of your product and the way it may also help their enterprise. However earlier than you’ll be able to share the product’s worth, it’s a must to hook the prospect.

When beginning your pitch, you’ll wish to combine the next important components.

  • Begin with the issue. All the time begin with the issue. Until they know the issue you’ll be able to resolve, they gained’t be open to listening to how your product is an answer.
  • Tailor the beginning of the pitch to their vertical. Nobody needs to listen to a normal pitch that may apply to any enterprise. Analysis their vertical and use the data you discovered to personalize the pitch instantly.
  • Supply stakes. In the event that they don’t resolve the issue utilizing your resolution, what have they got to lose? You don’t have to state it in such clear phrases — however alluding to the dangers initially of your pitch may also help you safe buy-in straightaway.

Listed below are just a few strategies for beginning a product pitch, however keep in mind: attempt to stick with thirty seconds, or one to 2 sentences if you happen to’re delivering the pitch through e-mail.

Begin off with a private anecdote.

Begin off a pitch with what you understand greatest — your self. Whereas I don’t assume it is best to focus solely on your self all through your total pitch, beginning off with a private anecdote may also help you communicate with extra authenticity and foster empathy.

The important thing right here isn’t to concentrate on the product’s deserves. What number of product pitches begin off with “This product helped me obtain X ends in X period of time”? Quite a bit. And I’m already yawning. And nobody cares about outcomes until they know the issue first.

Your private anecdote ought to concentrate on an issue that your product can resolve. Make it as excruciating as you’d like — and don’t overlook to be real and join your anecdote to their enterprise.

Ask a query that pertains to the issue you resolve.

Oh, sure, the nice previous query. Whereas it would verge on overused, it’s to not be dismissed. Asking a query is a extremely efficient technique to begin a pitch. The query ought to, once more, concentrate on the issue.

Persist with sure or no questions and tailor it particularly to the enterprise you’re pitching to. In case you’re talking to an actual property enterprise, create a query that articulates an issue particularly skilled by actual property corporations. In case you promote a property administration software program, it may very well be so simple as, “Do you spend approach an excessive amount of time monitoring particular person property gross sales? That’s time higher spent really displaying properties to potential patrons.”

Begin with a stat that resonates and affords stakes.

Beginning with a stat may be efficient — however it has to resonate with the viewers and provide stakes. In different phrases, what does the stat must do with the issue? How does it replicate a possible and significant downfall that might hurt your prospect?

Let’s say that you simply’re a salesman of yard upkeep providers. Beginning off with “50% of properties don’t use yard upkeep providers” is a lazy and boring technique to start your pitch. Contemplate as an alternative: “50% of properties don’t use yard upkeep providers, leading to 1000’s paid to HOA yearly.”

Now that you understand how to start out your pitch, it’s time to ship the remainder of it. Use the next tricks to safe buy-in in lower than three minutes.

1. Make it brief.

A gross sales pitch is not a traditional presentation. You are not going to have PowerPoint slides. You are not going to have complimentary pastries on a boardroom desk. And, most of all, you are not going to have your viewers’s time and endurance for lengthy — no less than not till they’re offered in your product.

2. Make it clear.

This ties in with the earlier level. You do not have the time to go on tangents or discuss something however the message you are attempting to get throughout. Your pitch must be lean and to the purpose. It has to register along with your listener instantly. Meaning talking with intention and readability.

In case you’re pitching a product, you wish to make sure that you clearly talk the way it will resolve your prospects’ ache factors, giving them a transparent image of how their day-to-day will enhance in the event that they determine to make a purchase order.

3. Clarify who your prospects are.

Contemplate the image you are going to paint in your pitch. Give your listeners perspective on who’s shopping for your services or products. They wish to know that you’ve a profitable, engaged market in thoughts. Be particular in figuring out who can be involved in your product, and attempt to convey why your listeners ought to be involved in them.

4. Clarify the issue they’re going through.

Cowl why your buyer base wants you. Your goal market is barely as priceless as the issues you’ll be able to resolve for them. Convey an issue they persistently face. In case you’re pitching a spreadsheet software program for accountants with performance Excel does not have, you might focus on how onerous it’s to bookkeep with out your software program’s distinctive options.

5. Clarify how your product addresses their wants.

This is the place you begin to carry all of it house. You’ve got established who you are promoting to. You’ve got established why you are promoting to them. Now, it’s a must to set up why they’d purchase from you. What are you able to do higher than your competitors?

As talked about above, you want to clearly clarify how your product addresses their wants. Persevering with with the accounting instance, you might contact on how your distinctive information visualization options make busywork extra environment friendly.

6. Describe what success what success along with your product will appear like.

Present the advantages of your product on a broader scale. Within the instance we have been utilizing, you’ll be able to discuss how accountants that use your software program have extra time to spend with essential purchasers or the pliability to spend time with their households. Present how your product makes your prospects’ lives higher as an entire.

Ideally, your pitch ought to be a one-liner summarizing what your organization does, how they do it, and for whom. And this isn’t only a requirement for gross sales reps. Anybody in your organization, from the CEO to gross sales consultants, must know your one-line gross sales pitch by coronary heart.

So, how do you have to construction your gross sales pitch?

The Gross sales Pitch Framework

When you’ve got time to correctly increase and work on a dialog, contact on factors of curiosity. This is a framework you need to use for constructing your elevator pitch:

  • Downside: Begin with an announcement or query about the issue you resolve. You possibly can current the issue utilizing a private anecdote, query, or eye-opening statistic. Reply the why.
  • Worth Assertion: Share a really clear, concise assertion of worth. Be action-oriented and consequence centered. Keep away from utilizing jargon. Share advantages.
  • How We Do It: Spotlight distinctive differentiators and clarify what you do.
  • Proof Factors: Present clear reference examples and listing recognizable achievements. Share business validation and awards.
  • Buyer Tales: Share buyer examples and successes. Inform emotional and personalised buyer tales. Make it actual and tangible.
  • Participating Query: Shut the pitch with an open-ended query, creating an area to have a dialog.

Many corporations use success tales of their pitches to make sure the sale. Identify-dropping actually works, so make sure to use that to your benefit. And in case your product is small or gentle sufficient to maintain in your pocket, it is best to at all times have one on-hand to indicate your prospect.

I at all times stress the necessity for a concise gross sales pitch. So maintain it free {of professional} jargon, do not get into the weeds, and make sure to discuss extra about your prospect and their issues than your self.

Nothing’s extra off-putting than a bragging salesperson speaking about themselves, their firm, or their providers. That is what I name the “me monster.” The actor in your story is the shopper, not you — interval.

Distribution Issues

Lastly, presentation and distribution are every part. It’s worthwhile to ship your gross sales pitch to the correct individual on the proper time with the correct instruments readily available (like a demo, free trial, or presentation).

The sale begins along with your listing of contacts. Outline your listing and personas, know their appropriate contact data, get an introduction, and ensure you contact them at a time of day once they’re more likely to reply.

How are you going to make your gross sales pitch the most effective it may be? Listed below are some gross sales pitch concepts.

1. Inform a narrative.

Hold your listeners engaged by telling a short story. The story may very well be both in regards to the firm or how a buyer discovered success by way of your services or products. On this latter instance, you can begin with the problem the shopper was going through, lead into the answer, and finish with the important thing outcomes the shopper achieved.

In case you assume storytelling is troublesome, don’t fret. Simply consider your favourite films and TV exhibits — how did they maintain you engaged? Attempt to emulate the identical tips as you strive storytelling throughout a gross sales pitch. Use photos and interactive components to complement the expertise in your listeners, conserving in thoughts who your viewers is and what their preferences are.

For example, if you happen to’re promoting enterprise-level software program to senior-level executives, you would possibly regulate your tone and supply to be extra formal and poised. The scrappy proprietor of a startup, nevertheless, would possibly admire extra humor and levity. Examine your prospects to determine the most effective storytelling technique for them.

sales pitch ideas: storytelling dos and donts

2. Embody a worth proposition.

What worth will you present for this individual or their firm? Whereas your pitch ought to be brief and candy, the worth proposition is the core of your gross sales pitch. To supply the best quantity of influence, your worth prop ought to come after you establish the issue that your prospect faces of their day-to-day. The worth prop is the proposed resolution and is the make-or-break second of your pitch.

Create a worth proposition canvas to information the wording of your worth prop. Do not forget that the acquire creator and ache relievers join on to the shopper positive aspects and ache factors. Leveraging these two sections of your canvas will allow you to create a pitch that instantly speaks to your prospect and their wants.sales pitch ideas: value proposition canvas

3. Personalize the gross sales pitch.

Who’re you speaking to? Be certain your gross sales pitch is related to them and piques their curiosity. You can customise it so it addresses the gadgets which are most essential to the individual you are talking with.

This concept applies to any pitching technique or approach you utilize. It doesn’t matter what, the gross sales pitch ought to communicate to your prospect’s extremely particular ache factors and desires. For example, if you happen to’re pitching your bookkeeping software program to the only real proprietor of a contract enterprise, you would possibly emphasize the straightforward and easy invoicing instrument.

For personalization to have probably the most influence, you have to have had a productive discovery name the place you requested questions that uncovered your prospect’s most pressing wants. Leverage the data you came upon throughout that course of to hone your pitch.

sales pitch ideas: discovery call personalization

4. Change up your pitch.

There are a selection of gross sales pitch sorts to select from:

  • The One-Phrase Gross sales Pitch: Cut back the whole thing of your worth proposition and firm mission to 1 phrase. For example, HubSpot’s one-word gross sales pitch is likely to be “progress.”
  • The Query Gross sales Pitch: Opening your pitch with a query not solely piques curiosity but additionally engages the tip recipient. One instance can be: How a lot cash does your organization waste on guide gross sales actions that may very well be automated?
  • The Rhyming Gross sales Pitch: Utilizing rhyme could make your pitch extra memorable to patrons and even incite fun. For example, if I had been pitching Gross sales Hub to a possible enterprise, I’d say, Gross sales Hub covers each gross sales want from backside to prime and makes you an elite member of the gross sales automation membership. I’m completely not a poet, although.
  • The Topic Line Gross sales Pitch: In case you’re primarily promoting your product over e-mail, you’ll be able to craft a gross sales topic line that pitches the product to prospects.
  • The Twitter Gross sales Pitch: You don’t have to get on Twitter for this one. As an alternative, take into consideration the way you’d phrase your pitch if you happen to solely had 280 characters to work with. What would you emphasize? What would you omit?
  • The Pixar Gross sales Pitch: Place your very best purchaser persona, their key drawback, and their resolution in a narrative that kind of follows the acquainted Pixar construction: As soon as upon a time _____. Each day, _____. At some point _____. Due to that, _____. Till lastly, _____.

Relying on the potential buyer and scenario, change up the kind of pitch you utilize. Alternatively, because the gross sales course of progresses, you need to use various kinds of pitches and establish those that your prospect most successfully responds to.

5. Observe your pitch.

Observe, follow, follow. As soon as you’ve got created your pitch, follow it so you’re feeling comfy presenting it in entrance of potential purchasers. You are able to do this just a few methods: By merely standing in entrance of a mirror and practising, by filming your self utilizing your telephone or laptop computer digital camera, or by role-playing with a colleague.

We particularly advocate the final choice as a result of you may get dwell suggestions throughout or after the train. Position enjoying is a priceless gross sales coaching approach that helps you construct your pitching muscle groups whereas additionally placing you in conditions the place you’ll must assume in your toes. Your colleague would possibly swap up the script on you, exactly to emulate what it will be like to talk with a prospect in actual time.

6. Strive to not use metaphors.

Odds are your gross sales pitch is not taking place in an English classroom. The thought of incorporating vivid, intelligent comparisons might sound efficient in concept, however there is a good probability you would possibly confuse your prospect. Keep in mind, you wish to maintain issues clear.

In case you really feel compelled to make use of metaphors, maintain them business-related or extraordinarily acquainted (like “it’s essential to stroll earlier than you run” or “we should always examine apples to apples”). Don’t use sports-related metaphors until you’ve made a connection along with your prospect on that foundation — possibly they performed baseball as a baby such as you did, otherwise you’re each followers of the identical sports activities staff.

7. Create a WOW second.

A method to make sure your pitch is memorable is by blowing the listener or recipient’s thoughts. You would possibly do that by stating a reality that’s counter-intuitive, demonstrating the product/service’s best-selling level in a surprising approach, telling an outlandish story, or emphasizing your product’s most original function.

For example, let’s say that you simply’ve established your organization’s customer support as one in all your key promoting factors. Throughout an workplace go to, you would possibly take the prospect on a tour of the customer support ground to indicate them the service staff in motion, and even introduce them to the chief buyer officer on a first-name foundation. Discuss making a optimistic impression! With that transfer, you’ll cement the authenticity of your claims whereas delighting your prospect.

8. Attraction to feelings.

Understanding your prospects is central to persistently nailing gross sales pitches, and once you do, it is good to convey that. A method to take action is to make use of empathy, revolve your pitch round their life expertise, and discover commonalities between you and them. Attempt to discover out small tidbits about their profession, their upbringing, and even their childhood so you need to use empathetic statements and join on a extra private degree.

In case you’ve each labored at startups up to now, as an example, you’ll be able to attraction to your prospects’ feelings by mentioning how restricted budgets may be throughout these early startup days. You possibly can then both assist them really feel glad that they’ve a bigger finances now, or lead into the returns of your product.

9. Again it up with info.

Whereas shoppers make selections extra typically with emotion, they nonetheless have to rationalize the choice to themselves and/or different key stakeholders. By offering statistics or case research that help the emotional attraction, you are offering credibility that may assist them really feel as if they’re making the correct determination.

For case research particularly, we advocate incorporating just a few into your gross sales pitch presentation. If there’s no time to cowl the specifics, embody a QR code or shortened hyperlink the place it’s simple for prospects to entry your case examine library. Alternatively, carry alongside a printed copy of a case examine from an organization that’s extremely just like your prospect’s.

10. Faucet into their concern of lacking out.

Concern of lacking out (FOMO) is a robust motivator and might create an ideal sense of urgency. The very last thing you need is for them to be dazzled by your gross sales pitch however procrastinate lengthy sufficient for that feeling to fade away. As an alternative, get them to take motion straight away.

11. Educate them.

You wish to set up your self as an authority in your house. Some fascinating, related info may also help seize your prospects’ consideration and add a sure diploma of legitimacy and trustworthiness to your pitch. As well as, present extra assets that the prospect can seek advice from as they proceed exploring your organization and your choices. That approach, they will discover out extra at their very own tempo.

It’s additionally essential to offer supplemental data that doesn’t essentially educate them about your product however about how they will do issues extra effectively at their enterprise. For example, if you happen to promote design software program, you’ll be able to ship them hyperlinks to assets that train them how you can design property for social media platforms.

Nice Gross sales Pitch Examples

In case you’re in want of inspiration, check out the next gross sales and product pitch examples. They’re brief, concentrate on the shopper, and successfully convey worth.

1. Merck

Example sales pitch by medical company Merck on its website“For 130 years, Merck (often called MSD exterior of the U.S. and Canada) has been inventing for all times, bringing ahead medicines and vaccines for most of the world’s most difficult ailments in pursuit of our mission to save lots of and enhance lives.”

In case you had been a hospital or pharmacy contemplating utilizing Merck’s options, you’d be satisfied by this pitch. Why?

Merck is aware of that values and powerful scientific foundations drive enterprise selections within the healthcare business. They capitalize on that by emphasizing their lengthy historical past and tying their work into their mission. In that approach, it sends a message that resonates with its target market.

2. Hole Inc

Example sales pitch by retail investor Gap Inc on its website“Hole Inc. is a number one world retailer with a set of manufacturers together with Outdated Navy, Hole, Banana Republic, and Athleta. We’re dedicated to serving the wants of our prospects whereas delivering long-term worth to our shareholders.”

Hole is best often called a clothes model, however the firm behind it, Hole Inc, is a publicly traded agency with a number of profitable manufacturers beneath its belt. In its pitch to its potential buyers, Hole Inc emphasizes its dominant place within the market whereas guaranteeing that the corporate can be a safe long-term funding.

3. G2Crowd

Example sales pitch by G2Crowd on its website“G2 performs an enormous function by offering distinctive, genuine peer recommendation in actual time. We give patrons higher steerage than conventional analyst corporations, which may take as much as 2 years to replace and publish expertise analysis. That timeline simply can’t sustain with the tempo of expertise. At G2, we intention to be a trusted supply that helps each enterprise skilled on the earth make higher expertise selections.”

That is an fascinating technique to construct your pitch: Make an observation of what actually annoys your buyer and pitch how your service can resolve this grievance. It is one other approach of reframing the shopper’s wants, and it really works as a result of it is a highly effective technique to describe the scenario.

Once they focus on the way you’re being instructed by analysts what to do, or individuals who have not used a product, they spotlight a transparent disconnect out there between what you want and what you get. The corporate permits verified customers of merchandise to put in writing evaluations and turns into an important useful resource for his or her customers.

4. Van Jones

Example sales pitch by professional speaker Van Jones on his website“Van’s trustworthy and poignant social commentary has made him some of the compelling and highly effective public voices in America. His attain transcends age, race, geography, and political ideology.”

On this pitch to companies and organizations in search of a speaker, Van Jones emphasizes his experience — then highlights the truth that his attain will apply to everybody who listens to him. In an identical approach, you need to use the authoritativeness of your corporation to face out, then flip round and handle any considerations a corporation may need about doing enterprise with you. Right here, Van Jones subtly addresses the present political local weather by emphasizing that his speeches will resonate with anybody no matter their background.

5. Edward Jones

Example sales pitch by investment firm Edward Jones on its website“Investing is not nearly creating wealth. It is about what cash may also help you do. Construct a brighter future for your self and your family members. Or design a greater world for all of us. Our single focus helps you obtain what’s most essential to you.”

Edward Jones, a monetary advising agency, creates a private, resonant pitch by focusing fully on the prospect or purchaser. You not often hear about them on this pitch, which is one other nice mannequin to observe when creating your personal pitch. Whereas that is geared towards shoppers relatively than one other enterprise, it’s an ideal instance of how one can write a pitch that resonates along with your prospects whereas providing loads of details about what you do.

6. Thrivent Monetary

Example sales pitch by baking company Thrivent Financial on its website“We offer recommendation, banking, insurance coverage, funding choices, and steerage on how one can dwell generously. Cash itself isn’t your finish objective. (However it could actually allow you to get there.) Our monetary steerage may also help you progress ahead in life and attain your personal larger objective. We take the time to be taught what issues most to you and supply assets that allow you to put your values into motion.”

Thrivent Monetary is one other monetary agency that focuses on the customer in its pitch. Like within the earlier pitch, it emphasizes serving to prospects do what they most wish to do after managing their funds. By implementing an identical technique, you’ll be able to craft your pitch in order that prospects perceive what they will obtain in the event that they do enterprise with you.

Product Pitch Examples


Example product pitch by CRM HubSpot on its website“There’s a greater technique to develop. HubSpot affords advertising and marketing, gross sales, service, and operations software program that helps your corporation develop with out compromise. As a result of ‘good for the enterprise’ must also imply ‘good for the shopper.’”

First up is HubSpot’s very personal product pitch. Quick and to the purpose, this pitch tells companies what it affords and the outcomes it could actually drive each for the prospect’s enterprise and their prospects.

I can not stress this sufficient: Assist your buyer perceive what you do, who you do it for, and the way in beneath two minutes. Your buyer is busy and does not have greater than two minutes to spend with you. A brief gross sales pitch helps you as a salesman as nicely, as a result of the quicker you’ll be able to disqualify individuals who aren’t involved in your provide, the quicker you’ll be able to attain somebody who’s.

8. Vidyard

Example product pitch by Vidyard on its website“Vidyard is the important thing to creating distant promoting simple. From prospecting to proposals, file and ship movies that add a private contact in any respect phases of the gross sales cycle. E mail isn’t useless, however it positive is boring. With Vidyard, you’ll be able to file and ship movies in only a few clicks – excellent for busy gross sales reps attempting to interrupt into inboxes or entrepreneurs attempting to make a splash.”

Vidyard is an organization that is been making waves — primarily as a result of salespeople are discovering video an efficient prospecting instrument. They discovered that nice gross sales pitches are personalised, and what higher approach to try this than so as to add a human face to your message?

Their product pitch rocks not solely as a result of they establish their prospect clearly (gross sales reps who discover e-mail ineffective and time-consuming), however in addition they concentrate on the aggressive benefit they’ve from the get-go. They do not simply promote this service, they “make distant promoting simple” — and that makes a distinction.

Leaving the dialogue about competitors too late within the dialog may also kill your sale. Vidyard is aware of this, which is why they ensure to incorporate it of their pitch.


Example product pitch by LISNR on its website“In 2012, one single perception introduced LISNR’s founders collectively: ultrasonic audio is best. These people understood the rising want for a device- and platform-independent resolution for sending brief communication forwards and backwards on the software program degree. They believed that corporations shouldn’t must spend on expensive {hardware} or processes to drive extra friction-less and linked experiences.”

Discovered on the LISNR web site, this product pitch makes use of their origin story to clarify each how their group got here to be and what they intention to perform. This offers extra context to their product, making buying with them greater than only a transaction but additionally a contribution to a better mission and perception system.

10. Xactly

Example product pitch by sales business Xactly on its website“We automate and streamline the fee course of for gross sales organizations. For lots of corporations, which means getting you off an Excel spreadsheet or a home-grown cumbersome system. The Xactly benefit is that we have been within the cloud since 2005. We have now been in a position to anonymize all of our buyer’s information to help you leverage totally different information factors when making your determination.”

The Xactly pitch focuses on the issue their buyer has — an essential a part of a profitable pitch. I mentioned the “me monster” above, and you have to be cautious of it when making a pitch. Xactly does this nicely. The trick is to deal with your buyer’s issues and considerations and spotlight how your services or products solves these issues. Within the case of Xactly, it is about getting individuals off cumbersome legacy methods and Excel spreadsheets.

Why A Quick Gross sales Pitch is A Good Pitch

An essential observe to make about these gross sales pitches is that they’re all amazingly optimized for a brief dialog. I can not stress sufficient how a lot brevity issues for a gross sales pitch. Speaking an excessive amount of, utilizing filler phrases, and speaking about your organization for greater than two minutes can simply kill a dialog. So, maintain your gross sales pitch brief, clear, and easy! Your prospects will thanks.

Editor’s observe: This submit was initially printed in June 2019 and has been up to date for comprehensiveness.

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