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100 Most Essential Social Media Demographics for 2022


As you construct a social media advertising and marketing technique to your model, it’s worthwhile to know the sort of folks you need to attain. It’s practically unattainable to realize your advertising and marketing targets in case you don’t publish the fitting content material on the fitting platforms (a.ok.a. the place your ultimate viewers hangs out).

Every social media platform has its personal distinctive demographics. As an example, TikTok is principally utilized by Gen Z-ers and millennials. LinkedIn, then again, is geared in the direction of career-oriented folks.

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Figuring out the demographics of every social media platform will assist which community you have to be on to realize your advertising and marketing targets. And one of the best ways to try this is to have a look at the onerous numbers. That mentioned, listed below are 100 social media demographics that entrepreneurs ought to concentrate on in 2022.

Common social media demographics

  • As of January 2022, 4.62 billion folks have been energetic on social media. That’s greater than half of the earth’s inhabitants.
  • Globally, folks spend a mean of 2 hours and 27 minutes on social media day by day.

Daily time spent with media (from Hootsuite's Global State of Digital January 2022 report) | AdEspresso Blog

  • There’s a digital gender hole worldwide as 54% of social media customers worldwide determine as male. This hole is widest in southern Asia, the place solely 28% of social media customers determine as feminine.

Social media: Audience gender balance Daily time spent with media (from Hootsuite's Global State of Digital January 2022 report) | AdEspresso Blog

  • The typical consumer spends 35% of their whole time utilizing the web on social media.
  • Globally, social media customers who determine as feminine spend extra time on social platforms than those that determine as male. In truth, females aged 16 – 24 spend probably the most general time on social media (3 hours and 13 minutes a day, on common).
  • With virtually 3 billion world energetic customers, Fb remains to be the largest and hottest social media platform.

The world's most-used social platforms Daily time spent with media (from Hootsuite's Global State of Digital January 2022 report) | AdEspresso Blog

  • Nonetheless, Fb isn’t the world’s favourite social media platform. WhatsApp is—and it has received the hearts of 15.7% of social media customers worldwide.
  • Each month, the common web consumer makes use of 7.5 totally different social platforms. In Brazil, folks use probably the most social media platforms (a mean of 8.7 platforms month-to-month), whereas folks use the least variety of social platforms in Japan (a mean of three.9 platforms monthly).
  • Virtually half of world web customers say that they primarily use social media to be in contact with household and pals. Different widespread causes embody filling spare time, studying information/trending tales, and discovering content material. Solely 17.4% of customers mentioned “supporting and connecting with good causes” was a major purpose they used social media. (Which sucks, amirite?)

Fb demographics

Based in 2004, Fb is the most well-liked social media platform that exists. And there’s a very good probability your audience makes use of it. I imply, over 79% of people that use different social networks additionally use Fb.

Common Fb demographics

Fb age and gender demographics

  • 31% of all Fb customers are aged 25 – 34.
  • 41% of all Fb customers are aged 45 and older.
  • 56.6% of Fb customers determine as male, and 43.4% determine as feminine. Male customers aged between 25 and 34 are the largest demographic of Fb customers.

Facebook audience gender breakdown (Statista) | AdEspresso Blog

Picture: Statista

  • Of all the key social media platforms, Fb has the smallest age hole in customers. The age distinction between the youngest and oldest customers is about 20 years.
  • 55.1% of Fb Market customers determine as male, and 44.9% determine as feminine.

Fb machine statistics

Additional studying: Try this Hootsuite article that particulars much more Fb demographics that your model can goal.

Fb training and earnings demographics

Twitter demographics

Since its launch in 2006, Twitter has revolutionized the best way information spreads—and the way rapidly. Right here’s the demographic information it’s worthwhile to take full benefit of Twitter’s affect.

Common Twitter demographics

Twitter age and gender demographics

  • 56.4% of Twitter’s promoting viewers determine as male, and 43.6% are feminine.

Twitter: Advertising audience overview Daily time spent with media (from Hootsuite's Global State of Digital January 2022 report) | AdEspresso Blog

  • 38.5% of Twitter customers globally are aged between 25 and 34. And 59.2% of Twitter customers fall between the ages 25-49.

Twitter demographics by earnings and training

Use of Twitter: demographic breakdown (Pew Research) | AdEspresso Blog

Picture: PEW Analysis Heart
Additional studying: Try this Hootsuite compilation of important Twitter statistics to tell your model’s social media advertising and marketing technique.

Instagram demographics

Instagram is presently the fourth most-used social media platform on the planet.

This community is visual-focused, and it has options like Reels, Stay, and Outlets to assist common customers, entrepreneurs and model house owners share one of the best photos and movies with the fitting folks.

Common Instagram demographics

Instagram: Advertising audience overview Daily time spent with media (from Hootsuite's Global State of Digital January 2022 report) | AdEspresso Blog

Instagram age and gender demographics

  • Over half of Instagram customers worldwide are beneath the age of 35.
  • As of January 2022, 49% of all Instagram customers on the planet determine as feminine.
  • Instagram is generally utilized by youthful folks. In truth, 84% of youngsters in the US use Instagram a minimum of as soon as a month.

Instagram audience breakdown by gender (from Statista) | AdEspresso Blog

Picture: Statista

Additional studying: If your online business makes use of Instagram for advertising and marketing functions, take a look at this Hootsuite submit for 30+ essential Instagram statistics.

LinkedIn demographics

LinkedIn was based in 2002, and since then, it has helped enterprise professionals join with each other.

When you’re a model, you almost certainly have to have a LinkedIn enterprise web page to attach along with your audience (particularly in case your viewers is made up of enterprise professionals).

Common LinkedIn demographics

LinkedIn age and gender demographics

LinkedIn geography demographics

LinkedIn adoption by country (from Statista) | AdEspresso Blog

Picture: Statista

LinkedIn demographics by earnings and training

  • 89% of American adults who’ve a university diploma use LinkedIn.
  • 50% of American adults who earn over $75,000 a yr use LinkedIn.

Additional studying: Try this Hootsuite submit to get much more LinkedIn demographics that matter.

Pinterest demographics

Launched in 2010, Pinterest is presently the 14th hottest platform on the planet. It grew a lot throughout the COVID-19 pandemic as extra folks tried to be taught new abilities, discover new recipes, and get extra inspiration.

If we’re being trustworthy, Pinterest is extra like a search engine than a social media platform. However it’s used for advertising and marketing functions a lot that we simply needed to embody it on this listing.

Common Pinterest demographics

Daily, weekly, and monthly Pinterest usership (from Statista) | AdEspresso Blog

Picture: Statista

  • 85% of Pinterest customers (additionally known as Pinners) use the platform to begin new initiatives.

Pinterest age and gender demographics

Pinterest audience breakdown by gender (from Statista) | AdEspresso Blog

Picture: Statista

Pinterest geography demographics

Pinterest demographics by earnings and training

  • 37% of Individuals who’ve a university diploma use Pinterest.
  • 40% of Individuals who make greater than $75,000 a yr use Pinterest.

Additional studying: The crew at Hootsuite compiled much more Pinterest demographic stats that can assist you enhance your model’s Pinterest advertising and marketing technique.

TikTok demographics

Launched in 2016, TikTok is the latest social media platform on this listing. But, the video-sharing app has blown up a lot that it’s presently the seventh most used social media platform on the planet.

The sudden reputation of TikTok has prompted the app to change into a social sensation, and other people (largely youthful) are constructing profitable careers off of the movies they share on the app.

Common TikTok demographics

TikTok: Advertising audience overview Daily time spent with media (from Hootsuite's Global State of Digital January 2022 report) | AdEspresso Blog

TikTok age and gender demographics

  • 57% of all TikTok customers worldwide determine as feminine, and 43% determine as male.
  • 25% of TikTok customers in the US are aged between 10 and 19. 22% are aged 20 to 29. And 4% of Individuals aged 65 years previous and above use TikTok.
  • 70% of American youngsters use TikTok a minimum of as soon as a month.

Graph from Statista: 7 out of 10 American teens use TikTok (comparison with other platforms) | AdEspresso Blog

Picture: Statista

TikTok geography stats

  • TikTok customers in the US between the ages of 15 to 25 elevated by 180% throughout the COVID-19 pandemic.
  • TikTok is probably the most downloaded app in over 40 nations globally.
  • TikTok is on the market in over 150 totally different markets and in 35 languages.
  • Based mostly on iOS income, the US is TikTok’s main market globally.
  • Based mostly on Google Play downloads, Eire has the fastest- rising TikTok market. And Peru has the fast-growing iOS TikTok viewers.

TikTok demographics by earnings and training

  • 19% of school graduates use TikTok (and 21% of people that have accomplished highschool or much less use the platform).
  • 29% of Individuals who make between $30,000 and $50,000 a yr use TikTok.

Snapchat demographics

Snapchat is popularly used amongst youthful audiences, but it surely has the biggest age hole out of any social media platform (extra information beneath). Which means that each younger and previous folks alike like to snap.

Common Snapchat demographics

Snapchat age and gender demographics

Age gaps in Snapchat, Instagram, Facebook (from PEW Research Center) | AdEspresso Blog

Snapchat geography stats

Snapchat geography stats graph (from Statista) | AdEspresso Blog

Picture: Statista

Snapchat demographics by earnings and training

  • 25% of Snapchat customers in the US make lower than $30,000 a yr, 27% make between $30,000 and $50,000, 29% make between $50,000 and $75,000, and 28% earn over $75,000 a yr.
  • 55% of Snapchat customers in the US have both accomplished some school or have a level.

YouTube demographics

The primary video on YouTube went reside in 2005. Since then, YouTube has grown to be the world’s second most-used social platform.

When you use YouTube, listed below are some demographic stats for you.

Common YouTube demographics

YouTube age and gender demographics

  • 53.9% of YouTube customers in the US are male, and 46.1% are feminine.
  • 77% of Web customers in the US aged 15-25 use YouTube.

YouTube audience breakdown by age (from Statista) | AdEspresso Blog

Picture: Statista

YouTube gadgets stats

YouTube: Time spent using mobile app Daily time spent with media (from Hootsuite's Global State of Digital January 2022 report) | AdEspresso Blog

YouTube demographics by earnings and training

Additional studying: This Hootsuite submit covers much more YouTube statistics to assist information your YouTube advertising and marketing technique.



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