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14 YouTube Description Templates That Have Helped Our Movies Go Viral


Because the second-largest search engine, with over 2 billion customers monthly, YouTube is an undeniably highly effective channel in your advertising efforts. Regardless of its reputation, many enterprise startup house owners decide to make use of Fb over YouTube as their channel, particularly for importing video content material.

This can be a mistake. YouTube is a strong search engine that may assist your corporation attain extra individuals. Its technique depends on optimizing movies to improve the possibilities of discoverability.

One of the vital necessary ways for optimizing your YouTube channel is to create partaking YouTube descriptions.

→ Download Now: 7 YouTube Video Description Templates [Free Prompts]

youtube channel description example

A YouTube channel description is just like the About Web page of a web site. It seems below the “About” tab of your channel’s YouTube web page.

The YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you sort out and the communities you serve. The purpose is to show a one-time viewer right into a subscriber and client of your content material. You can add this when establishing your YouTube channel.

As a YouTube creator, your major purpose is to draw viewers and switch them into subscribers, usually utilizing your channel description. With that in thoughts, remember to use key phrases that your meant viewers would use to seek for your content material.

YouTube Video Descriptions

Each YouTube video features a description that may be discovered below the viewport of the video.

Moreover, each video wants a novel description to extend the probability of your video being discovered when somebody is trying to find a specific subject.

A YouTube content material creator’s video description attracts and converts an viewers. Subsequently, it’s essential that you simply optimize your video descriptions for website positioning.

Should you’re uncertain the way to begin crafting compelling YouTube descriptions, maintain studying. We’ll discover numerous ways you’ll be able to make use of and supply templates to make sure you have all the things it is advisable excel on YouTube.

1. Use YouTube description templates. [Free Prompts]

HubSpot compiled seven YouTube video description templates to assist your corporation present context to your viewers, rank higher in search, arrange your staff, and hyperlink to related internet pages in your web site.

HubSpot's 7 YouTube Video Description TemplatesObtain These Templates for Free

2. Clarify your content material.

To discover the very best ways for writing YouTube descriptions, I spoke with Eric Peters, a Senior Progress Product Supervisor on HubSpot’s Academy staff. He stated, “[YouTube descriptions] are one of many major methods YouTube is aware of what your video is about. Embrace hyperlinks, further sources, hyperlinks to different movies and playlists, and so on. Make sure that the outline field is straightforward to learn.”

Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description. It additionally helps with accessibility for people who find themselves deaf or hard-of-hearing. Therefore, including closed captioning to your movies is an absolute should for accessibility.

For example, check out one among HubSpot Academy’s YouTube video descriptions:

Transcript for a YouTube Video Description

A YouTube description differs from a internet web page meta description. In a YouTube description, content material creators clarify what your whole video is about and even hyperlink to exterior sources.

Peters instructed me, “You get 5,000 characters whole, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content. Contemplate writing up a textual content model of the important thing factors from the video, and even copying the transcription of the video and paste it into the outline.”

3. Embrace a call-to-action (CTA).

Your YouTube description is a implausible alternative to ask viewers to proceed to interact together with your channel or discover further sources that can assist them study extra a few subject of curiosity.

For example, as an example you create a short “How you can Add Filters to Instagram” YouTube video, however you even have an in-depth “How you can Use Instagram for Advertising and marketing” weblog publish. Why not hyperlink it within the description? Most probably, anybody watching your Instagram video on YouTube could be equally grateful for the chance to study extra by means of a weblog publish.

Maybe you merely need to ask viewers to subscribe, activate notifications, or share your content material with their networks. These are all acceptable CTA’s in your description.

You should format your description to make sure you put an important info first. Peters advises, “The primary 200 characters are above the ‘extra’ fold on the outline field, so in order for you your CTA/hyperlink to be seen by most individuals, maintain it throughout the first 200 characters.”

Collapsed YouTube Video Description With Show More Box Highlighted

After the primary 200 characters, your textual content will probably be lower off, and viewers might want to click on “Present extra” to see the remaining. Subsequently, you will need to make your first 200 characters depend.

4. Add your character.

A YouTube description must be enjoyable and reveal your model’s character with a novel voice. Not like conventional types of promoting, this is a chance so that you can instill creativity and humor into your content material.

Brian Dean’s YouTube channel is a superb instance of this. His YouTube descriptions usually mirror the way in which he speaks. The descriptions are candid and informal, and he makes it really feel like he is writing to a buddy.

Brian Dean YouTube Video Description

To study extra about utilizing YouTube for advertising functions, contemplate testing HubSpot Academy’s complete YouTube Advertising and marketing course.

5. Use timestamps to make movies scannable.

Together with timestamps in your video description could make your video extra user-friendly and assist your content material rank properly on engines like google.

YouTube video timestamps seem inside search outcomes, bettering consumer retention by directing customers to essentially the most related parts of movies from SERPs.

Customers can seek for key phrases that seem in your video’s description and click on on a thumbnail on the SERP to view the portion of your video that solutions their search question.

youtube description examples: timestamps

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YouTube Channel Descriptions

Each YouTube channel description ought to allude to a particular area of interest or central theme. You need to inform your viewers what they’ll study out of your channel. It will give them a purpose to tune in to your channel, subscribe to it, and proceed studying from you and your movies. Moreover, if you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of probably related creators.

YouTube Channel Description Examples

1. Wes McDowell

youtube channel description example: wes mcdowell

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Wes McDowell’s YouTube channel targets viewers within the digital advertising area of interest. The channel description mentions the channel’s mission: educating small companies house owners digital advertising methods they’ll use to develop their companies. The outline additionally lists subjects the channel will function in its movies, invitations viewers to subscribe, and describes the advantages of subscribing to the channel.

Why We Love It

This YouTube channel description is evident and direct. It particulars what viewers will get after they come to the channel. This description additionally describes the advertising methods and methods viewers will study. Readability goes an extended method to make a channel simply searchable and rankable on YouTube.

2. Yoga With Adriene

youtube channel description example: yoga adriene

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Yoga With Adriene’s YouTube channel description highlights one of many channel’s major values: inclusion. The channel description mentions that everybody is invited to take part and study extra about yoga by means of her movies, no matter their talent degree. The outline additionally recommends movies that rookies can watch to develop into aware of the content material.

Why We Love It

This channel description is a superb instance of how an organization’s mission could be helpful for video content material. The outline offers subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer. This angle is useful for rating on YouTube as a result of it’s aligned with morals and values that subscribers can simply determine with.

3. Wild Great Off-Grid

youtube channel description example: wild wonderful off-grid

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Wild Great Off-Grid’s YouTube channel description positions the channel inside a distinct segment through the use of the key phrases “off-grid,” “self-reliant,” and “constructing our own residence” to enchantment to viewers who’re all in favour of dwelling off-the-grid. The outline additionally invitations viewers to go to their on-line retailer and social media profiles.

Why We Love It

This YouTube channel description establishes a distinct segment, describes the channel’s content material, offers background details about the creators, and encourages subscribers and viewers to take part additional of their model. The outline additionally directs their viewers to different facets of their enterprise, reminiscent of their retailer and social media platforms, which fosters worth for his or her subscribers.

4. The Buddies

youtube channel description example: the pals

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The Buddies’ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and offers every creator’s private YouTube channel and Roblox username.

Why We Love It

This YouTube channel description focuses on the leisure the channel offers. The outline targets subscribers on the lookout for gaming information and mentions the creators’ private journeys to set the channel other than others in the identical area of interest and style.

5. Florian Gadsby

youtube channel description example: florian gadsby

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Florian Gadsby’s YouTube channel description introduces the channel’s creator and lists the subjects that viewers can anticipate to see after they subscribe. It additionally hyperlinks to the creator’s social media and publication, and offers details about the creator’s on-line retailer, together with its restocking schedule.

Why We Love It

This YouTube channel description takes a private strategy to the channel’s subject material. The outline offers guests readability in regards to the channel’s content material and creative focus. It additionally encourages viewers to work together with the creator on their social media platforms to study extra about them and consider extra of their content material.

6. SciShow

youtube channel description example: scishow

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SciShow’s YouTube channel description introduces the channel’s creators and hints on the subjects that viewers can anticipate to see each week. The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.

Why We Love It

This YouTube channel description tells its viewers when they’ll see uploads. This can be a good technique to make sure customers go to the channel proper on the time after they’re anticipating to see new content material. If views go up on a web page, the YouTube algorithm is extra more likely to enhance your channel to a wider viewers.

7. Unbox Remedy

youtube channel description example: unbox therapy

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Unbox Remedy’s YouTube channel description states the channel’s tagline, offers an outline of the channel’s content material, and offers a contact e mail for enterprise inquiries.

Why We Love It

This easy channel description piques viewers’ curiosity with a charming tagline and an easy clarification of the channel’s content material. It additionally consists of an e mail that permits viewers to contact the creators to inquire in regards to the enterprise and ask skilled questions in regards to the channel.

YouTube Channel Description Templates

Now that we have coated the fundamentals, check out a couple of templates you need to use to craft a compelling YouTube description.

1. Be clear and concise.

You would possibly create a playful, easy-going channel ‘About Me’ description, like this one:

Hello, I am [Name]. That is my channel about growing your gross sales, successfully concentrating on your viewers, and rising an e mail record that you need to use to develop your corporation.

Should you’re a marketer who desires to study advertising methods to get [result, i.e., more traffic to your site], subscribe to my channel.

My channel publishes movies that concentrate on storytelling content material that connects X, reveals you the way to infuse your authenticity in your model, and provides you a advertising technique that feels natural. If that sounds prefer it may very well be useful for you, please be part of me!

2. Join with subscribers.

Alternatively, you’ll be able to craft a YouTube description that describes what your organization does from a third-person viewpoint, like this one:

[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].

To study extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.

3. Create a distinct segment.

While you write your YouTube channel description, you’ll need to use key phrases that outline and symbolize your channel’s area of interest. Incorporating area of interest key phrases in your channel description helps viewers determine your area of interest and what content material you produce.

[Name] and [Name] have nuanced discussions about relationship, their life-style, and relationships. They talk about present subjects that have an effect on trendy relationship and the way to maneuver relationship patterns. You should purchase [Name] and [Name]’s [product] to study extra about bettering your information of relationships.

4. Present your journey.

You might need to create a channel description that asks viewers to affix you on a journey that you simply doc in your YouTube channel. For example, in case your YouTube channel focuses on streaming online game content material, you could invite your subscribers to look at you as you try and win the sport. Subsequently, mentioning a purpose in your channel may also help you achieve new subscribers keen to come back alongside for the experience as you pursue a purpose.

This channel offers all the things it is advisable find out about gaming, together with the newest tools critiques, new sport critiques, and once-a-week dwell streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].

5. Be extra private.

An efficient channel makes use of a whole lot of private touches with its viewers to achieve subscribers as a result of the content material is genuine and provides emotional enchantment. Such a description implies that you simply need to create a way of neighborhood together with your channel.

This can be a private journey of how I turned a painter. Find out about what paints I buy, the instruments I exploit, and the methods I discovered throughout college. Artwork is my ardour, and I categorical my love for [insert passion] by means of it.

6. Create anticipation for brand new content material.

A content material creator must construct pleasure for the subsequent video — a way of urgency and anticipation for his or her viewers. A YouTuber can create giveaways, conduct polls, and invite particular visitors to take part within the movies to keep up the channel’s success.

This channel offers popular culture commentary by means of a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.

YouTube Video Descriptions

A useful video description can spike your viewers’s curiosity and lead to longer watch occasions, higher view counts, and even new subscribers. Plus, it might probably assist with YouTube website positioning, permitting YouTube’s algorithm to know your content material and recommend it to new customers, additional boosting your YouTube metrics.

YouTube Video Description Examples

1. “5 Finest Coding Languages for Inexperienced persons 2021” by nicole . younger

youtube video description example:  nicole young

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The outline of nicole . younger’s YouTube video, “5 Finest Coding Languages for Inexperienced persons 2021,” hooks the viewer by posing a query that will probably be answered within the video. The video description additionally features a profit that the viewer will achieve from watching the video.

Why We Love It

On this video description, the creator summarizes the video’s title and specifies the audience. The textual content will assist audiences (and YouTube) perceive the video’s content material. This creator understands that the channel description is prime actual property for contact info, social media handles, and calls to motion, persuading viewers to stay round.

“How you can Write Counterpoint – Music Composition” by Music Issues

youtube video description example:  music matters

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The outline of Music Issues’s YouTube video, “How you can Write Counterpoint – Music Composition,” makes use of key phrases reminiscent of “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to enchantment to audiences which can be all in favour of studying the music composition method. The outline additionally consists of timestamps that viewers can use to skip to the portion of the video that addresses the precise subject they need to study.

Why We Love It

This YouTube video description makes use of key phrases to enchantment to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive visitors to your video’s particular content material.

“How you can Create a 90 Day Plan in your Enterprise (+ Free Workbook)” by Anna Clark

youtube video description example:  anna clark

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The outline of Anna Clark’s YouTube video, “How you can Create a 90 Day Plan in your Enterprise (+ Free Workbook),” consists of hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.

Why We Love It

It’s good to contain your viewers in different facets of your corporation. The interplay and engagement you earn will assist you to rank in opposition to different energetic channels. Directing your viewers to different sources for your corporation can even assist your YouTube channel drive visitors to your web site, growing your authority in your corporation area of interest.

“How To Create An Electronic mail Gross sales Funnel” by Wishpond

youtube video description example:  wishpond

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The outline of Wishpond’s YouTube video, “How To Create An Electronic mail Gross sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a sequence and linking to the earlier video. The video description additionally consists of an incentive for viewers to study extra in regards to the firm.

Why We Love It

This description segments the video as a piece of a bigger sequence. If subscribers study that you simply present related content material in your channel, they are going to be extra inclined to look at your different movies. The outline additionally lets viewers know there’s a free demo of the service. Should you promote different services or products in your corporation, remember to hyperlink them within the description.

“How you can Define Your Novel – Half 2” by Writing with Jenna Moreci

youtube video description example:  jenna moreci

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The outline of Writing with Jenna Moreci’s YouTube video, “How you can Define Your Novel – Half 2,” hooks the viewer by stating that the video is the second installment in a sequence and linking to the earlier video. The video description additionally consists of an incentive for viewers to study extra in regards to the creator’s merchandise.

Why We Love It

This video description is nice as a result of it lets viewers know what’s coming subsequent. Inserting a “new section” in your YouTube sequence permits viewers to anticipate your subsequent video.

“Microgreens Rising: Supplies and Newbie’s Information” by Epic Gardening

youtube video description example:  epic gardening

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The outline of Epic Gardening’s YouTube video, “Microgreens Rising: Supplies and Newbie’s Information,” invitations novice gardeners to study rising microgreens. The video description tells viewers in regards to the creator’s previous expertise with microgreens, lists the provides that the creator mentions within the video, and lists ways in which viewers can assist the creator past watching their video.

Why We Love It

The creator offers an inventory of merchandise used within the video. The viewers can conduct additional analysis into the merchandise or buy them instantly by means of the hyperlinks.

“Budgeting for Inexperienced persons – How you can Make a Price range From Scratch 2021” by Debt Free Millennials

youtube video description example:  debt free millenials

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Debt Free Millennials’ YouTube video, “Budgeting for Inexperienced persons – How you can Make a Price range From Scratch 2021,” teaches viewers to create a price range. The outline offers viewers an outline of the subjects coated within the video and invitations them to enroll in services by means of affiliated hyperlinks. It additionally consists of hyperlinks to the creator’s Instagram, Fb group, and web site in order that viewers can join with the creator by means of totally different social platforms.

Why We Love It

The creator has created a way of neighborhood and togetherness. Should you embrace your social media hyperlinks in your YouTube video description, subscribers will comply with you on a number of platforms to stay engaged together with your content material. The content material creator invitations them to return for brand new movies and share their very own experiences on social media.

YouTube Video Description Templates

A YouTube video description is descriptive textual content that features however is just not restricted to key phrases, themes, and particular ideas/visitors that the content material creator desires their viewers to know. The YouTube video description will increase visibility by means of website positioning, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material. An efficient video description will probably be persuasive and informative, and immediate the viewers to tune in commonly.

1. Make it search-friendly.

Now we have all completed it: Having elements of an concept and hoping Google will fill within the blanks by finishing the search with the remainder of our thought. As a content material creator, it is advisable personal every of the video’s associated tags, together with misspellings, to assist refine the content material below your channel. The YouTube movies must be centered round key phrases, maximizing your website positioning for Google and YouTube searches.

Hearken to how our CEO explains the distinction between X and Y, and study greatest practices for implementing your personal technique.

Be taught extra about X and Y in our course: [course link].

2. Lead viewers to different sources.

You should utilize a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:

Hello there! New to [name of channel]? If that’s the case, this is what it is advisable know: I like [interests related to channel] a LOT, so I exploit this channel to discover X, Y, and Z, that can assist you [desired result for viewer].

The place else you could find me:

INSTAGRAM: http://instagram.com/[accountname]

TWITTER: http://twitter.com/[accountname]

LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]

Be a part of our rising neighborhood for brand new movies each Tuesday and Friday!

BUSINESS INQUIRIES

Please contact [PR representative] at [email or phone number].

3. Incorporate key phrases.

YouTube will increase visibility inside key phrase searches and related content material. In consequence, movies ought to have buzzwords in video and channel descriptions.

If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do that:

Hey there! This lesson is a part of a free on-line course. Take the complete course right here: www.firm.com/course1.

Some persons are uncertain what X is — at its most elementary, X is [brief definition of keyword]. On this video, you will learn to X, Y, and Z, to make sure you’re in a position to develop your model on-line.

As well as, we’ll clarify how one can keep away from doing A. Generally, A is all it takes to lose a buyer.

4. Tease a brand new initiative.

A brand new video is upcoming, and it is advisable ship a teaser to your viewers that can create buzz main as much as the discharge of the brand new content material. A video teaser could be uploaded to YouTube Shorts to extend anticipation.

Be a part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We may have Q & A classes to reply your whole newbie questions on Wednesdays, beginning subsequent week.

5. Be clear.

Authenticity sells. Viewers know if you aren’t being clear with them. YouTubers must be keen to construct belief and have interaction throughout the neighborhood.

What’s up, guys? On this video, we’ll discuss an on a regular basis make-up look you are able to do in 10 minutes. I’m not an early riser, however identical to anybody, I nonetheless need to look good for the day. I’ll record the merchandise I used on this video.

Please subscribe in case you are feeling my vibe. I publish content material weekly, and you may at all times discover me on Insta! I’ll drop my social media handles under.

**All opinions are my very own. This video isn’t sponsored. I’m despatched merchandise for my consideration, and I earn a small proportion from gross sales by means of affiliated hyperlinks. Clicking on affiliated hyperlinks doesn’t value you something.**

6. Keep engagement.

A video description comprises key phrases and time stamps for content material created. It can assist keep engagement and present the chronological order of issues, particularly if viewers are on the lookout for a specific video for a particular date. A robust YouTube description avoids clickbait to reel in customers.

Hello, everybody! We are the Science Kidz! Right this moment we’re experimenting to search out out which popcorn model leaves behind the least variety of kernels. Will or not it’s Orville Redenbacher’s or Act II?

Each week, we do a brand new experiment as a part of our initiative to spotlight STEM careers in Savannah, Georgia. In case you have an experiment you need to see The Science Kidz attempt, go away a remark under. You by no means know — we may decide yours!

Comply with me on Instagram for extra experiment concepts, and tag us in a number of the experiments you do with your mates!

7. Assist viewership with paid sponsorships.

Content material creators with paid sponsorships, or paid product placements of their movies, will affect manufacturers and generate earnings for themselves. If “#advert” seems in your video description, you’ll be able to wager mentioning the product or model will immediate the viewers to attempt it. Providing it at a reduction worth might also incentivize potential purchasers.

Hey, y’all! Right this moment, we’ll be rebuilding a 454 Chevy Huge Block motor. We’ll be including 200 horses to deliver the motor as much as 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.

This episode is sponsored by Husky instruments, and we’ll be utilizing their newest impression and driver instruments to rebuild the 454. We wish to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.

Obtain these YouTube description templates, and assist your video go viral.

These must-have YouTube video and channel description templates may also help you scale back the time it takes to add and optimize your YouTube movies, getting them out to your viewers shortly and with much less effort. Be sure you customise the textual content to reinforce the studying expertise since you need to be as useful as attainable in your viewers.

Editor’s observe: This publish was initially printed in March 2019 and has been up to date for comprehensiveness.

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