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15 YouTube Video Concepts to Encourage Your Model’s Channel


  1. Meet the crew
  2. Day-in-the-life vlog
  3. Residence or workplace tour
  4. Product tutorial
  5. How-to video
  6. Academic video
  7. Creator partnership video
  8. Internet sequence
  9. Stay occasions
  10. Webinar presentation
  11. Interviews
  12. Video podcast sequence
  13. Q&As
  14. Testimonials
  15. Product critiques and unboxings

1. Meet the crew

Kickstart your YouTube channel by introducing your model. Showcase your organization’s tradition, values and, in fact, crew members. By inviting your crew to step in entrance of the digicam, you’ll win over your viewers with authenticity.

The Meet the Melbourne Water Group sequence is a good instance of how YouTube movies can humanize your model. The sequence acquaints you with the folks behind their mission by sharing every particular person’s background, passions and day by day duties.

2. Day-in-the-life or behind-the-scenes vlog

Give your followers a glimpse into the day by day lives of your crew (or creators you collaborate with). Whether or not it’s what they eat in a day or how they construction their work schedule, YouTube audiences can’t get sufficient of the day-in-the-life video format. Make certain your video strikes the precise steadiness between aspirational and life like.

On this episode of Sprout Social’s video sequence, All the time On, our Social Media Strategist, Olivia Jepson, shares a behind-the-scenes take a look at how she prioritizes and manages her time in order that she will be able to strategize, develop professionally and sustain with the velocity of social.

3. Residence or workplace tour

Whether or not your administrative center features a top-of-the-line health club, a fairytale-inspired fort or a house workplace, give your viewers a tour of your organization’s arrange. These movies are a wonderful option to give your viewers a peek into your model’s tradition and values.

In Zendesk Dublin’s workplace tour, they emphasize the people-first, fun-based strategy that defines their group.

4. Product tutorial

Customers wish to see your merchandise in motion. In response to the 2022 Sprout Social Index™, 59% of customers wish to see content material that contains a model’s services or products. In your movies, create easy-to-follow tutorials that display the efficacy of your merchandise.

For optimum transparency, spotlight actual clients or creators. On bareMinerals’ channel, they highlight creators utilizing their favourite merchandise to indicate viewers the right way to mimic their skincare and make-up routines at house.

5. How-to video

Chances are high you’ve uttered the phrase “YouTube it” no less than as soon as. Greater than half of all YouTube customers flip to the platform to discover ways to do one thing they’ve by no means accomplished earlier than, whether or not it’s fixing an equipment, cooking a brand new recipe or studying a language.

On Nike’s YouTube channel, their footwear designers educate viewers the right way to correctly clear their sneakers. The information assist folks hold their sneakers of their closets (and out of landfills). The video sequence helps Nike’s wider sustainability initiatives, whereas nonetheless offering useful data.

6. Academic video

Ask your self: What’s one thing your clients want they knew extra about? Use your reply to brainstorm a novel academic video concept. Make certain the subject is related to your trade and mission, but it surely doesn’t must be a couple of services or products you provide.

In Greenpeace UK’s video, “What’s COP26 and why is it so necessary?,” they clarify the importance of the UN Local weather Change Convention. Their channel is stuffed with movies breaking down complicated political and scientific ideas, which makes it a precious information supply for his or her viewers.

7. Creator partnership video

The highest-performing YouTube advert of 2021 was the Hyundai x BTS For the Earth video. It pays to collaborate with celebrities and creators, however working with them isn’t the end-all-be-all. Your companions should be genuine and have expertise together with your product.

When CAVA restaurant firm sponsored the mashup between Dessert Particular person (a.ok.a. Claire Saffitz) and Emma Chamberlain, it was a match made in Meals Tube heaven. The model promoted the partnership by providing Emma’s dishes of their eating places for a restricted time. A formidable instance of the right way to use YouTube to help omnichannel advertising and marketing efforts.

8. Internet sequence

An internet sequence is a scripted or non-scripted installment of movies revealed on-line. They normally comply with a story sequence, like TV exhibits and flicks.

Take LEGO Mates, an animated youngsters’s sequence set in a world made from everybody’s favourite blocks. The inventive characters, plotlines and fictional world earn the sequence a large fanbase, with tens of hundreds of views per video. The sequence additionally contributes to the large success of the best-selling LEGO Mates product line.

9. Stay occasions

Faucet into YouTube Stay, YouTube’s stay streaming function, to provide interactive experiences in your channel. Once you go stay, you possibly can work together together with your viewers real-time by way of video and chat. Use stay movies to duplicate in-person interplay at scale.

For instance, the Monterey Bay Aquarium’s Stay Sea Otter Cam captures the enjoyable of visiting the aquarium 24/7. The stay feed not solely delivers cuteness overload, it additionally helps elevate cash for the aquarium.

10. Webinar presentation

Webinar-style YouTube movies have been popularized by TED Talks, however your model can use the identical template to host an occasion of your individual. Consider an trade chief your viewers want to be taught from and invite them to talk in your channel.

B Squared Media, a boutique digital advertising and marketing company, used the community to host their knowledgeable webinar, “The Aftermath of the Pandemic: How Buyer Care Has Modified,” that includes advertising and marketing strategist Mark Schaefer. The subject aligned with their viewers’s most-pressing considerations—a really perfect selection for a well timed webinar.

11. Interviews

Interview-style movies are academic and entertaining. Whether or not you interview creators, your executives or different influential folks, these movies make your model appear extra personable.

Your interview friends don’t even must be part of your trade. Take Alaska Air’s Past Interview sequence, the place pilot Captain Swani interviews soccer stars to speak about household, sports activities and extra. Followers come for the megastars, and keep for Alaska Air journey.

12. Video podcast sequence

Promote your podcast on YouTube by sharing movies of your recording periods. Not like commonplace interviews, video podcast sequence are much less formal and extra conversational.

https://www.youtube.com/watch?v=videoseries

On goop’s YouTube channel, the wellness model turned their podcast right into a video sequence. By repurposing their content material on YouTube, they have been ready to make use of their hottest episodes to realize hundreds of recent views.

13. Q&As

One of the best rapid-fire Q&A periods are fast, enjoyable and entertaining—the right mixture to strive on YouTube Shorts. In your Q&A movies, it’s okay to be extra lighthearted than ordinary. Simply be sure to adapt the precise tone in your model.

A screenshot of a YouTube Short from Fabletics, featuring Liza Koshy and titled "Q&A with the one and only Liza Koshy!"

In Fabletics’ Q&A with actress and collaborator Liza Koshy, they ask her questions starting from her favourite breakfast meals to which animal she most identifies with. All whereas displaying off their new assortment. The result’s a playful, humorous and attention-grabbing video (in below 60 seconds).

14. Testimonials

In response to the 2022 Sprout Social Index™, 39% of customers wish to see manufacturers they comply with on social put up buyer testimonials or actual buyer demos.

Achieve inspiration in your testimonial video by asking your clients for critiques and suggestions. Use this as a possibility to search out your largest model evangelists and have them in your video. You can too supply user-generated content material out of your superfans to reshare in your YouTube web page.

https://www.youtube.com/watch?v=videoseries

For instance, on Sprout’s YouTube channel, we created a group of buyer testimonials. Our clients’ lived expertise with the Sprout Social platform made for compelling and extremely partaking movies.

15. Product critiques and unboxings

Unboxing movies are one of many web’s most enduring tendencies. The premise is straightforward. Customers open, or “unbox,” a package deal containing merchandise they obtained from a model. Then, the creator will evaluate the merchandise on digicam.

Essentially the most profitable unboxing movies appear genuine. Take this Sew Repair unboxing video that includes Keegan-Michael Key. The comic lets his character—and his new outfits—shine in a means that feels true to his private model and the model’s identification.

“How-to” discover success together with your YouTube content material

Now that you just’re outfitted with some YouTube video concepts, it’s time to start out rising your channel. Let’s get began.

1. Schedule your movies forward of time

In a platform like Sprout, you should utilize publishing and scheduling instruments to make fast work of delivering social content material. Add your video. Write a keyword-driven title and outline. Schedule your video. And also you’re accomplished.

A screenshot of a New Post window in Sprout Social's publishing tool. The image shows a video being directly uploaded in Sprout Social preparing to be published on YouTube.

Publishing and scheduling in Sprout saves you precious time, so you possibly can put extra power towards selling your channel.

2. Monitor your video’s efficiency

After your video goes stay, it’s time to assemble insights. Use YouTube Analytics to zero in in your finest performing movies. Preserve monitor of your views, watch occasions and engagements.

A screenshot of Sprout Social's YouTube Video Report, showing video views, minutes watched and engagements metrics for posted videos.

In Sprout’s YouTube Video Report, you possibly can shortly evaluate your prime performing movies at a look or uncover engagement metrics for every video. The report lets you simply perceive the speedy and long-term affect of your YouTube content material.

3. Discover the precise content material combine in your channel

When you’ve got a number of revealed movies below your belt, decide which content material themes pique your viewers’s curiosity. You should utilize Sprout’s Publish Efficiency Report to research your cross-channel efficiency on the put up stage. The metrics will assist you perceive which movies resonate and why.

A screenshot of Sprout Social's Post Performance Report, showing engagement metrics and options to add different platform results to compare them to your YouTube video results.

After you unlock your method for fulfillment, rinse and repeat. Create extra movies with comparable content material themes to maintain your momentum going. The concepts on this article may help you get began, but it surely’s all about discovering a inventive angle that matches your model and your viewers.

Throughout this era of extraordinary progress and alternative, the time to breakthrough on YouTube is now. The extra you instill authenticity and hearken to your viewers, the extra seemingly you’re to succeed.

Trying to be taught extra about how your model can chart your path ahead into the way forward for social media? Obtain the 2022 Sprout Social Index™, Version XVIII right this moment.



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