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24 Twitter Demographics That Matter to Entrepreneurs in 2022


Twitter’s small-but-mighty phrase depend has had a grip on us because the platform first launched in 2006. The microblogging app is just not solely an efficient instrument for communication (and memes), but in addition for enterprise: a single advert on Twitter has the potential to achieve 436.4 million folks.

However who’re these customers? Demographics matter. The place do they stay? How a lot cash do they make? Are they sufficiently old to lease a automobile or legally purchase fireworks? All vital inquiries to ask when utilizing the platform for social advertising, particularly when you’re some form of pyrotechnic carshare startup. (That’s my thought, nobody steal it.)

These statistics reveal all the things it’s worthwhile to find out about who’s utilizing Twitter–and who’s not utilizing it. From demographics on age and gender to lovers and haters of the platform, we’ve obtained you lined.

Common Twitter consumer demographics

1. Twitter is the world’s fifteenth most-used social media platform.

Sandwiched between Pinterest (the world’s 14th most-used platform) and Reddit (in spot quantity 13), Twitter is way decrease on the listing than Fb and Instagram—however this can be a lineup of giants. It’s form of like an Olympic swimmer getting fifteenth place: they’re nonetheless the most effective swimmers on this planet.

most used social media apps
Supply: Digital 2022

2. Twitter is the twelfth hottest time period searched on Google.

Regardless of having its personal app (and, you recognize, bookmarking current) persons are nonetheless looking “twitter” on Google typically—much more typically than Netflix.

top google search
Supply: Digital 2022

3. Twitter.com is visited 7.1 billion instances per 30 days.

That’s based mostly on information from Statista—there have been 7.1 billion visits in Might 2022, which was up from 6.8 billion visits in December 2021.

4. Adverts on Twitter have the potential to achieve 8.8% of all web customers.

There’s 4.95 billion whole web customers, so 8.8% is nothing to sneeze at. Possibly it’s time to start out researching find out how to use Twitter for enterprise.

advertising audience overview

Supply: Digital 2022

5. The variety of worldwide Twitter customers is anticipated to develop to 497.48 million by 2025.

That’s nearly 5 hundred million, when you’re counting (and we’re).

forcasted number of users

Supply: Statista

6. 82% of high-volume Twitter customers say they use the platform for leisure.

A 2021 Statista research discovered that 82% of frequent Tweeters (those that Tweet 20 or extra instances per 30 days, dubbed “excessive quantity” on this information) use Twitter for leisure. 78% stated they use the micro-blogging platform as a option to keep knowledgeable, and 77% stated they used it as a option to specific their opinions. Not surprisingly, solely 29% of low-volume Twitter customers (those that tweet lower than 20 instances per 30 days) stated they use Twitter as a option to specific their opinions… in any case, you’ll be able to’t actually specific your self on the app when you’re not tweeting or retweeting.

reasons for using Twitter

Supply: Statista

7. In relation to utilizing social media websites for information, Twitter is the hottest supply.

That’s true in the US, anyway. In 2021, 55% of People reported that they commonly get information from Twitter. That makes it the most-used social platform for information—Fb follows at 47%, then it’s Reddit (39%), Youtube (30%) and TikTok (29%).

using for news
Supply: Statista

8. Plus, 57% of individuals who get information from Twitter say the platform has elevated their understanding of present occasions over the previous 12 months.

That is from one other American survey. 39% of Twitter information customers stated that they realized extra in regards to the lives of celebrities and public figures, 37% stated it elevated how politically engaged they really feel and 31% stated it elevated their stress ranges.

news and stress levels
Supply: Pew Analysis Heart

9. Solely 0.2% of Twitter customers solely use Twitter.

In different phrases, almost the entire of us on Twitter have accounts on different social networks too. The biggest overlap is with Instagram—87.6% of Twitter customers additionally use Instagram. Social media entrepreneurs ought to preserve that in thoughts when designing campaigns (for instance, there’s far much less of an overlap between Twitter and Snapchat customers, so choosing these two platforms might lead to reaching a wider target market).

overlap of social platforms
Supply: Digital 2022

10. A majority of Twitter customers don’t actually perceive their privateness settings.

Yikes. Based on a 2021 Pew Analysis survey, 35% of Twitter customers stated they both had a non-public Twitter deal with or weren’t positive about their privateness settings… however of these customers, 83% really had a public Twitter account. (Psst—when you’re undecided about your individual settings, try these greatest practices for optimizing Twitter settings).

privacy settings

Supply: Pew Analysis Heart

Twitter age demographics

11. Most Twitter customers are between the ages of 25 and 34.

Worldwide, 38.5% of Twitter customers are 25-34, making it the biggest age group utilizing the app. So, when you’re making an attempt to extend model consciousness on this age group, Twitter is a good match.

The smallest age group is 13-17 (6.6%), which is in all probability for one of the best.

worldwide users by age group

Supply: Statista

12. 20% of 18 to 34 12 months olds have a beneficial opinion of Twitter.

The truth is, it looks as if opinions of Twitter have an inverse relationship to age—youthful folks are inclined to have a beneficial opinion and older folks are inclined to have an unfavourable opinion. It’s exemplified within the Statista graph under: the sunshine blue (“very beneficial”) chunk will get smaller because the age group will increase, and the pink (“very unfavourable”) chunk will get bigger because the age group will increase.

favourable opinion USA age

Supply: Statista

13. Since 2014-15, the variety of teenagers who use Twitter has decreased.

Based on a PEW Analysis research, 33% of U.S. teenagers reported utilizing Twitter in 2014-15, however solely 23% of teenagers reported utilizing the platform in 2021. There was additionally a lower in teen curiosity for Fb, whereas Instagram and Snapchat noticed a rise (52% to 62% and 41% to 59%, respectively).

teen usage

Supply: Pew Analysis Centre

14. Twitter has one of many smallest age gaps in customers of any fashionable social platform.

Which means that the distinction in age between the youngest Twitter customers and the oldest Twitter customers is smaller (35 years) than different apps—for instance, the age hole in Snapchat customers is 63 years. Whereas Twitter’s age hole is small, it’s not the smallest (that award goes to Fb, which has a median age hole of 20 years).

user age gap

Supply: Pew Analysis Centre

Twitter gender demographics

15. Worldwide, 56.4% of Twitter customers determine as male.

And 43.6% determine as feminine.

worldwide users by gender

Supply: Statista

16. 1/4 of all American males use Twitter.

That’s solely barely greater than the stat for girls—22% of American girls are on the app.

by gender USA

Supply: Statista

17. 35% of American girls have a beneficial opinion of Twitter, and 43% of American males have a beneficial opinion of Twitter.

Based on a 2021 research by Statista, 43% of American males have a “very beneficial” or “considerably beneficial” opinion of Twitter—and 35% of American girls really feel the identical method.

favourable opinion USA adults by gender

Supply: Statista

Twitter location demographics

18. The USA is the nation with essentially the most Twitter customers, with 76.9 million.

Following the U.S. is Japan (58.95 million customers), then India (23.6 million customers), then Brazil (19.05 million customers).

countries with most Twitter users

Supply: Statista

19. Singapore is the nation with the best eligible attain charge for Twitter adverts (53.9%).

Which means adverts and promoted Tweets have the potential to achieve simply over half of Singaporeans, and it’s the nation with the best eligible attain charge. After Singapore is Japan (52.3%) after which Saudi Arabia (50.4%).

advertising reach rate
Supply: Digital 2022

20. The U.S. has the biggest promoting viewers on Twitter.

As a result of America is the nation with essentially the most Twitter customers, it’s additionally the nation with the biggest promoting viewers. Adverts on Twitter have the potential to achieve 27.3% of all People over the age of 13.

ad reach ranking

Supply: Digital 2022

22. 26% of U.S. adults have a “considerably beneficial” opinion of Twitter.

That is based on a 2021 Statista survey. The identical information studies that 13% of American adults have a really beneficial opinion of Twitter, 15% have a considerably unfavourable opinion of Twitter, and 18% have a really unfavourable opinion of Twitter. In different phrases, opinions are blended—however whether or not they’re love-scrolling or hate-scrolling, they’re nonetheless scrolling.

favourable opinion USA adults

Supply: Statista

Twitter revenue demographics

23. Solely 12% of People who make beneath $30k a 12 months use Twitter.

The numbers are bigger in higher-income teams. 29% of People who make $30,000-$49,999 per 12 months use Twitter and 34% of People who make 75k or extra per 12 months use Twitter.

income and education statistics

Supply: Pew Analysis Centre

Twitter schooling degree demographics

24. 33% of Twitter customers have a school schooling.

The truth is, these with post-secondary levels are the biggest share of Twitter customers—26% have accomplished some faculty, and 14% have a highschool diploma or much less. Students, unite.

education level USA

Supply: Statista

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