Some manufacturers have seen huge success on TikTok, and others not a lot. At Mavrck we’ve labored with many manufacturers on their TikTok campaigns and helped them set up a voice on the platform that may break by way of the noise of opponents and join with their viewers in a novel approach. Sadly, we can not assist each model on the platform and as such have seen many make errors made of their method to TikTok. On this weblog, we are going to discover 5 frequent errors we see manufacturers make on TikTok and what it’s best to do as an alternative.
1. Don’t Stifle Artistic Freedom
Each model has a imaginative and prescient for what its content material ought to appear to be and the messaging that goes together with it. The error we see manufacturers make is approaching influencer partnerships on TikTok with exact content material briefs that depart little house for creator enter. As TikTok is a more recent social media platform, the creators which have developed a following perceive what content material performs greatest for his or her viewers. Depart house in your briefs to permit influencers the inventive freedom to create viral-worthy ideas in your marketing campaign and your content material may have a greater likelihood of strong efficiency.
2. Don’t Deal with Gross sales or Conversions Alone
With each model targeted on the underside line, many make the error of solely specializing in gross sales or conversions with natural campaigns and partnerships. Although TikTok is a robust platform for entrepreneurs, when you’re targeted solely on the underside line in natural campaigns, chances are you’ll not obtain your required outcomes. Each activity has a device greatest geared up to perform it and a slender purpose of solely gross sales on TikTok is akin to hitting a nail with a screwdriver. As an alternative, deal with driving widespread consciousness, engagement, and beginning conversations that matter to attach along with your viewers on TikTok.
3. Don’t Be Too Inflexible with Your Planning
Traits and matters on TikTok transfer quick. By the point your model has created a plan to capitalize on a TikTok pattern, it might be too late. Make sure that your content material is culturally related when launched. The impact on manufacturers who create content material round outdated developments isn’t solely “lacking the boat,” nevertheless it will also be a detriment to your model picture. The outdated content material will really feel inauthentic and can usually be perceived as a “cash-grab” to your viewers. TikTok is all concerning the right here and now — what’s trending!
4. Don’t Consider TikTok as a One-Off Tactic
When manufacturers check a TikTok marketing campaign as a one-off tactic, they usually don’t accomplish their set targets. The platform has a brand new algorithm for content material and with these guidelines comes variability within the efficiency of various campaigns. Some content material that required little effort might carry out unexpectedly effectively, whereas content material that wanted extra effort may carry out poorly. One of the best ways to mitigate this variability is to determine a presence on TikTok and construct an viewers, reasonably than a single marketing campaign. Built-in approaches throughout numerous networks and media codecs work higher to create a profitable TikTok presence.
5. Don’t Be Too Severe —Have Enjoyable!
Don’t take your self too critically on TikTok. Content material on the platform is extra casual and types make the error of utilizing highly-produced content material that performs effectively on different channels to attach with TikTok audiences. This content material usually feels misplaced on the platform and may stick out like a sore thumb, main customers to depart unfavourable feedback about its inauthentic nature. Deal with how your model’s voice involves life on the platform in an natural approach and don’t be afraid to take dangers or be foolish.
TikTok can really feel like a wild west for manufacturers. Navigating a brand new platform comes with new challenges and completely different approaches to methods which have been profitable prior to now. One of the best ways to make sure your model’s voice is heard on TikTok is to keep away from the errors outlined on this article and take heed to those that know the platform greatest, creators. You’ve heard sufficient about what to not do on TikTok, try our Final Information to Influencer Advertising on TikTok useful resource to seek out out what you have to be doing!