Push notifications provide a strategy to re-engage along with your viewers and drive customers again to your app. It’s a handy channel as customers spend, on common, 4.2 hours a day on their cellular units. However have you ever ever puzzled if there are methods to make your push notifications technique higher?
At this level, in the event you’re questioning why the necessity to improve your push notifications technique. Contemplate this. The open price of text-only push notifications is at a mere 8%. And that’s in the event you’re fortunate. The times of a easy alert within the type of a tiny icon have lengthy since handed. Subsequently, necessitating a change in your push notification technique.
Now we have recognized 5 strategies that may remodel your push notifications technique:
1. Enrich Push notifications with wealthy textual content and media
Leveraging wealthy media may help you ship a extra visually interesting notification. Furthermore, you should use wealthy media akin to photographs, carousel, rankings and extra to ship related data. For instance, an E-Commerce model may use photographs to show merchandise deserted in a cart and nudge customers in direction of a purchase order.
And that’s not all..
Now we have added a wealthy textual content editor that may let you type your textual content (daring, italicize, underline) and alter the font color. You may leverage a wealthy textual content editor to spotlight components of your message, as proven within the screenshot beneath.
Moreover, there are two new textual content fields that let you add extra content material to your push notification campaigns.
‘Message abstract’ for Android: Let’s you add a message abstract for Android units. When a notification is within the inbox with different notifications, wealthy media akin to photographs isn’t displayed except expanded. A message abstract will be useful to convey further data, which in any other case may very well be missed out. The screenshot beneath exhibits the place the message abstract seems.
‘Subtitle’ for iOS: Let’s you add a subtitle for iOS units. The screenshot beneath exhibits the place the subtitle seems in your message. Subtitles provide further context in circumstances the place the title alone isn’t clear. In our instance beneath, we’ve piqued person curiosity by figuring out intention and have used subtitle to supply low cost code to the person.
2. Align notification look along with your model technique
When you ever come throughout an image of slightly lady, twirling round in a white frock, the acquainted jingle ‘Washing powder Nirma’ immediately involves thoughts. That is the facility of constructing model consciousness and recall.
Advancing a step in that course, now you can introduce a background color to your push notifications. Leverage background colors to align your messages along with your app format and construct model recognition. And that’s not all. With a no-code mechanism, it’s simple to know, implement and execute. 0 hassles, and 100% success.
3. Make essential data stick, keep away from oversight
Most manufacturers have the tendency to over-message essential data to customers, in order to keep away from oversight. Now you can use sticky push notifications as a substitute i.e. the person will be unable to swipe and dismiss the push notification and should take motion to dismiss the notification.
You may talk essential data akin to flight delays/ rescheduling, EMI reminders, and so forth. Nevertheless, be cautious of the frequency of such notifications to keep away from person interruptions.
You may entry this characteristic beneath Advance Choices (Android).
4. Don’t ‘push’ your customers into opting out
Let’s be sincere. None of us would love it if we bought notifications at 2 am. Then why would your viewers? The WebEngage dashboard permits you to set DND and frequency capping to keep away from over-messaging the customers. You may as well choose the notifications to be delivered as per the person’s time zone.
Consult with our Information base for extra particulars.
5. Serve customers with precisely what they want
The trick to getting customers to have interaction along with your push notifications is to speak precisely what they want. Whereas segmentation may help you drill-down and bucket customers with the same motion, akin to cart deserted or product wishlisted. Personalization is how one can zero in to particular person data. In keeping with the Forrester report, 77% have chosen, beneficial or paid extra for a model that gives a personalised service or expertise.
Incorporating personalization within the WebEngage dashboard is straightforward, simply search for the human icon () in your textual content editor and choose from Consumer attributes and Customized occasions, as per your requirement.
Bonus Tip: Your message could make it, or break it.
It’s tough to pinpoint components that contribute to the success of your push notifications. Subsequently, as a finest observe, it’s helpful to constantly take a look at totally different variations of your message and experiment with totally different message methods. You may set totally different variations of your push notification message and allocate variation distribution and likewise auto-select successful variation.
We hope this was useful. We encourage you to experiment with numerous permutations & mixtures to discover a push notification technique that helps you get most engagement.
Please notice: To attain the above capabilities, replace Android SDK to v3.20.0 and iOS Service and Content material Extension v1.0.0. To replace the iOS extension, comply with this documentation. Android purchasers who’ve been creating their very own customized notifications (utilizing key-value pair) should comply with this documentation whereas updating their app.
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