In 2021, e-mail stays a strong software for all the pieces from e-mail advertising to inner communications. However the stakes are greater.
With the world going distant, emails play an enormous function in holding prospects, staff, and nearly everybody else related and engaged. That’s the place an HTML e-mail template may help.
On this submit, we’ll break down the highest 8 causes to make use of an HTML Electronic mail Template in 2021.
What’s an HTML e-mail template?
An HTML e-mail template is an HTML file. It outlines the construction of an e-mail itself and the order of content material components within the e-mail.
HTML e-mail template means that you can add pictures, movies, and different visible components to emails. It means that you can add CSS kinds to texts and different components of the e-mail.
Its finest trait is reusability. Working with them requires no coding expertise.
8 causes to make use of an HTML e-mail template
1. Readability and effectivity
The perfect factor about an HTML e-mail template is that it provides your content material a transparent and constant construction and movement. Utilizing rows and dividers you’ll be able to break up and set up giant chunks of textual content or show data with containers, infographics, tables, and charts.
(Supply: Electronic mail from Contact Monkey)
Once you use an HTML e-mail template on your mass emails or inner newsletters, your readers will know precisely how and the place to search out the data they want. They’ll even be much more prone to have interaction along with your communications if they will simply discover the important thing factors they’re in search of.
2. Electronic mail monitoring
When you’ve chosen and customised your e-mail template, you need to ensure that the e-mail you ship is definitely being opened and browse. You need to know that your design resonated along with your readers.
Stripo is built-in with over 70 ESPs and e-mail purchasers. All of the emails that you simply construct with Stripo may be exported to an ESP of your alternative in 1 click on.
Chances are you’ll examine the record of Stripo’s integrations.
3. Greater person engagement
Until you may have knowledgeable graphic designers in your e-mail advertising group, creating visually interesting HTML emails may be powerful. On the similar time, visuals are necessary for partaking your readers. The truth is, some research present that our brains course of visuals 60 000X quicker than textual content.
With an HTML e-mail template, you need to use graphics, colours, backgrounds, and pictures for extra visible engagement.
On high of that, an HTML e-mail template allows you to create CTAs that really stand out, with daring fonts, highlights, and CTA buttons. Meaning rising your probabilities of sending your recipients to key merchandise and offers, sources, and occasion RSVPs.
(Supply: Electronic mail from Stripo)
4. Model consistency
A key advantage of an HTML e-mail template is which you can simply create content material tailor-made to your model.
HTML e-mail templates allow you to customise your message with colours, logos, and layouts particular to your group.
The bottom line is creating an e-mail template that displays the remainder of your model, from the messaging and graphics in your web site to your occasion invitations. The aim is a unified model expertise for anybody receiving your e-mail.
With an e-mail template builder like ContactMonkey, you’ll have the choice to avoid wasting model colours and rows whereas optimizing your design over time by e-mail monitoring.
With Stripo’s model pointers package, you’ll have the ability to save and share e-mail design kinds that your group utilized in earlier emails, together with fonts, CTA buttons, and extra.
Keep model constant throughout all e-mail campaigns
5. Scale back the variety of errors in e-mail format
When utilizing HTML e-mail templates, you scale back (I’d say, “Get rid of”) the variety of errors in e-mail code.
When you’ve chosen a template, you’ll be able to edit it within the drag-n-drop e-mail builder without having to take care of the code.
6. Scaling e-mail manufacturing
It’s critical to let your teammates construct emails with out the assistance of builders. First, it’s cheaper. Second, the less individuals engaged within the course of the quicker you end it.
Do you know that interactive and AMP emails have 5.2X occasions greater conversion?
You possibly can simply, with no coding expertise, make the most of interactivity in your e-mail advertising. How?
Some e-mail templates constructed with Stripo already comprise interactive, dynamic, AMP, and real-time content material. Some templates are gamified. You simply should barely customise them down.
8. It saves time
Above all, the largest advantage of HTML e-mail templates is their capability to avoid wasting you time with out skimping on high quality.
Whether or not it’s good to ship out your organization e-newsletter or advertising e-mail blast weekly or month-to-month, your design will at all times be ready. All you’ll have to do is just plug in your up to date content material.
Meaning, your recipients can get the data they want extra shortly whereas your e-mail entrepreneurs can concentrate on delivering correct, partaking, and up-to-date content material. With on a regular basis saved, you’ll be able to focus extra on improving your campaigns to constantly enhance engagement.
HTML e-mail templates are important for tapping into your viewers’s full potential. Not solely do they make your emails extra attention-grabbing and interesting to learn, but in addition allow you to observe, measure, and enhance your content material shortly.
Through the use of HTML e-mail templates, you’ll be able to take your e-mail advertising to the following degree and save time doing it