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A Information on Learn how to Handle Product Attributes


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What are product attributes?

The properties used to explain a product are known as product attributes. Whereas on-line shops use Inventory Preserving Items (SKUs) as product identifiers, customers use pure language to outline the traits of merchandise they search to purchase.

Thus, product attributes affect the purchasers’ shopping for choices. They help web shoppers find, evaluating, and selecting the product that fulfills their wants.

For instance, if a possible buyer is looking for trendy workplace purses with many compartments, they could discover a number of merchandise claiming to fulfill this want. Nevertheless, the product descriptions may reveal that one has three compartments whereas the opposite has 5. Though each declare to have quite a few compartments, the amount attribute offers an goal worth and influences the acquisition choice of the consumer that they purchase the one with 5 compartments. That’s how attributes act as digital gross sales representatives on e-commerce platforms

Our information defines the assorted sorts of product attributes and offers examples, in addition to affords recommendation on find out how to handle product particulars and specs extra successfully in e-commerce. 

Forms of Product Attributes

Product information issues, and it must be informative and correct. There are two completely different attribute classes: tangible and intangible. 

Tangible product attributes outline bodily traits (measurement, weight, shade, and so forth), whereas intangible product attributes denote non-physical traits reminiscent of prize, high quality, aesthetics, and so forth.

Mentioned beneath are very important facets of product attributes.

High quality

Product high quality shouldn’t be an attribute that’s to be merely highlighted however fairly one which have to be there in product particulars. The manufacturing information within the product content material would assist the retailers to point out the goal market the standard of things they’re promoting.

Nevertheless, solely constructive opinions, good buyer expertise, and repair would validate the claimed product high quality. 

Descriptions within the likes of client alternative, long-lasting, top-rated, and so forth., are just a few examples of quality-related attributes.

Advertising and marketing claims

Product options can be utilized to market and popularize the product among the many target market. However the advertising and marketing claims have to be real. Though fancy advertising and marketing statements would possibly seize the shopper’s curiosity without delay, if the product doesn’t dwell as much as buyer wants and expectations, retailers may run out of enterprise in the long term.

Unfavourable opinions would mount up, buyer loyalty will deteriorate, and repeat enterprise shall be misplaced. E-commerce companies should write compelling copy with none false statements.

Contemplate the instance beneath. The advertising and marketing declare attributes of the Dettol Handwash are that it’s dermatologically examined for the suitable pH stability and that it renders safety towards 100 illness-causing germs.



Progressive attributes

Merchandise reminiscent of shoe polish, combs, and plenty of others have been round for generations. But when an e-commerce enterprise desires to remain forward of the competitors, it ought to innovate these merchandise to generate extra on-line gross sales. For instance, even a easy toothbrush that must be manually used might be reworked into an electrical rechargeable toothbrush.

To distinguish your product from the remaining and appeal to new prospects, give attention to attributes reminiscent of elevated reliability, new product design, prolonged shelf life, and so forth.


A product’s security credentials are as vital (and typically, extra vital) because the product’s shade or measurement attributes. These particulars have to be recorded within the product catalog as a result of prospects worth merchandise which might be reliable and secure to make use of.

Descriptions within the likes of natural, GMO-free, ISO licensed, clinically accredited, and so forth., are just a few examples of verification-related attributes.

Examples of Product Attributes in E-commerce

As talked about already, all product classes have two sorts of attributes—tangible and intangible.

Traits that may be seen or skilled by the consumer are known as tangible. Among the tangible product attribute examples are as follows:

  • Colour
  • Dimension
  • Weight
  • Top
  • Amount
  • Materials composition

Then again, traits which might be topic to vary based mostly on market tendencies and client preferences are known as intangible product attributes. Examples embrace:

  • Aesthetics
  • Mannequin
  • Type
  • High quality
  • Sturdiness
  • Worth

Tricks to Handle Product Attributes in E-commerce

E-commerce retailers should optimize their product data and specs as a result of they inform the patrons extensively about their merchandise. This manner, you may convert lookers into patrons.

The next are some actionable steps to handle product attributes in e-commerce and on-line shops.

Collaborate together with your group

Product catalog administration is a tedious job. It requires information modeling, market analysis, product information, and documentation. As an alternative of a single individual being chargeable for managing the product attributes, taking assist from completely different departments of the retail group might help keep the integrity of information. 

Construct a product attributes record

A product specification record might help retailers uncover probably the most salient attributes of their product classes. When doubts come up whereas feeding or updating information to a Product Data Administration (PIM) system, the attributes record might help file the suitable data. 

Group attributes collectively

Grouping attributes based mostly on their specificity or traits could make attribute administration simpler. It additionally helps to search out lacking items of product particulars.

It’s apply to group attributes whereas curating them within the repository itself since most e-commerce platforms additionally group data to show to guests. The next are just a few examples of attribute grouping:

  • Bodily attributes: Dimension, shade, weight, and so forth.
  • Technical attributes: Materials composition, water resistant high quality, and so forth.
  • Advertising and marketing attributes: Product description.
  • Logistics attributes: Packaging kind, estimated supply time, and so forth.

Make the most of attribute varieties and guidelines

To forestall information entry errors even earlier than the primary attribute worth is keyed in, retailers can outline the product information kind {that a} specific attribute can settle for. If the entry deviates from the enter information kind, the sphere would refuse to simply accept it. This can forestall information entry errors.

Following attribute information varieties can be utilized to keep up information integrity in an information entry train:

  • Textual content
  • Quantity
  • Boolean
  • Date
  • Decimal
  • Formatted textual content
  • Integer
  • Location
  • And so forth.

Incorporate a PIM system

Relying solely on spreadsheets to handle product attributes is unadvisable. There exists each probability for retailers to lose spreadsheets or duplicate one other by mistake. Furthermore, when retailers must feed the product catalog to the suitable product information requirements on a number of marketplaces, the information alteration turns into a cumbersome job.

Nevertheless, with a PIM system like Gross sales Layer, retailers can import all their paperwork and information (Excel, CSV, and so forth.) to a centralized database. They will intuitively edit, handle, and coordinate hundreds of variants, fields, tables, and product pages.

In only one click on they’ll share or export product attributes and hook up with different marketplaces and get the information populated within the required format. Try this demo video to see how Gross sales Layer PIM works. 

Learn product opinions

In contrast to brick-and-mortar shops, the place prospects get to see the product first-hand, the product photos and descriptions act as gross sales representatives within the e-commerce realm.

One solution to measure buyer satisfaction and displeasure is by studying the product opinions. If feedback point out how the product descriptions are falling wanting buyer expectations, take into account tailoring them to set buyer expectations proper. In any other case, these damaging opinions will impression your gross sales negatively

Suppose a retailer sells sports activities footwear, and many purchasers complain about disappointing measurement and match. One of the best ways to handle this situation is by updating the product information with the model’s measurement chart towards region-specific measurement charts like within the instance beneath.



Research your opponents

If your organization is receiving buyer suggestions or opinions that negatively focuses on product descriptions, it’s smart to check out how your opponents are describing their product options and establish any areas for enchancment.

Standardize product attributes throughout platforms with Gross sales Layer’s PIM

Product attributes affect buyers’ buy choices by offering exhaustive particulars relating to the merchandise. There are differing kinds that must be managed correctly to make sure information integrity.

Gross sales Layer PIM makes product attribute administration simpler and higher. It provides a centralized database the place retailers can create, replace, accumulate, and distribute product information throughout related marketplaces. It handles all digital belongings and serves as the only level of fact for retailers, distributors, and customers.

Manufacturers reminiscent of BdB that used to take two months to create catalogs are actually ready to take action in two weeks with Gross sales Layer PIM.

With that in thoughts, why not begin your free 30 day trial in the present day?


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