CONWAY, Ark. — Acxiom®, the shopper intelligence firm whose data-driven options create enterprise progress by enabling higher buyer experiences, introduced that Acxiom Actual Id™ is now built-in with Sitecore’s CDP (buyer information platform).
“This partnership with Sitecore will probably be essential in serving to our clients function on this new atmosphere, the place main manufacturers will compete primarily based on the standard of the insights from their first-party information.”
With Acxiom Actual Id alongside Sitecore CDP, manufacturers can lengthen the view of buyer and prospect journeys the CDP gives by observing behaviors throughout all owned and paid media digital interactions. The Sitecore CDP focuses on superior decisioning, informing the model’s subsequent finest motion and might personalize internet buyer expertise in actual time. That is made doable with a robust basis of first-party information that’s capable of sustain with the ever-growing quantity of buyer information alerts.
Acxiom’s Actual Id mixed with the Sitecore CDP empowers a first-party identification graph with first-party tagging and persona enrichment functionality, to allow manufacturers to make extra correct buyer identification choices all through the shopper journey.
Utilizing real-time integrations with Sitecore CDP, Acxiom Actual Id helps set up the foundational information layer manufacturers have to:
- Gasoline enterprise-level use instances from operations to advertising and marketing to information governance
- Persistently join individuals throughout touchpoints, gadgets, and channels
- Preserve ever-changing buyer info over time
- Help a most popular buyer view tailor-made to the distinctive lens of the model
“Each model wants to just accept the fact of a cookieless world and begin treating their first-party information as a strategic asset,” mentioned David Skinner, International Chief Technique Officer at Acxiom. “This partnership with Sitecore will probably be essential in serving to our clients function on this new atmosphere, the place main manufacturers will compete primarily based on the standard of the insights from their first-party information.”
“Sitecore brings highly effective decisioning and orchestration capabilities with its CDP that make distinctive and personalised buyer experiences doable,” says Owen Taraniuk, SVP International Alliances and Partnerships at Sitecore. “We’re excited to be working with Acxiom to provide manufacturers a single level of entry and enhance their agility in the case of each buying and retaining clients”.
For extra details about Acxiom’s Actual Id and Sitecore CDP resolution go to the options catalogue.
Acxiom is a buyer intelligence firm that gives data-driven options to allow the world’s finest entrepreneurs to higher perceive their clients to create higher experiences and enterprise progress. A frontrunner in buyer information administration, identification, and the moral use of information for greater than 50 years, Acxiom now helps 1000’s of shoppers and companions across the globe work collectively to create thousands and thousands of higher buyer experiences, on daily basis. Acxiom is a registered trademark of Acxiom LLC and is a part of The Interpublic Group of Firms, Inc. (IPG). For extra info, go to Acxiom.com.