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Add GIF to Outlook E-mail — Stripo.e mail

Microsoft Outlook is without doubt one of the hottest e mail and activity administration instruments. With 4.16% of individuals worldwide utilizing the Outlook app, it’s essential to take advantage of this product and apply it to draw prospects and increase income.


Equipping your Outlook emails with animated GIF photos will make your content material look eye-catching and substitute lengthy textual content descriptions with interesting visuals. On this article, you’ll learn to add GIFs to your Outlook message and discover the very best examples of animated imagery.

So, who can see animated GIFs in emails:

  • Outlook as a part of a Microsoft 365 subscription or Workplace 2021;

  • MS Outlook for cell gadgets as app;

  • Outlook 2003 as app;

  • Outlook for Mac as app;

  • Outlook internet model on each cell and desktop gadgets.

GIFs are inserted the identical approach you insert photos into e mail templates:

  • pull the “Picture” primary block (module) into the template;

  • add an animated GIF picture;

  • or paste an acceptable hyperlink;

  • end your template;

  • hit “export”!

For extra info, please watch the video under:

Design attention-grabbing e mail templates for Outlook

Get Began

Restrictions for GIFs in Outlook desktop app:

  1. Within the desktop app, Outlook animated GIFs are solely performed 3 times routinely. When the recipient opens an e mail for the fourth time, they might want to click on the “play” button.
    Observe: GIFs are performed routinely as many occasions as the e-mail will get opened within the Outlook internet model and Outlook cell app.

  2. For those who add 4 or extra animations to your e mail, none will likely be performed routinely. Readers will see the “play” button over all of them. That is nice. A couple of GIFs performed without delay may cause epileptic assaults. This manner, Outlook cares about our recipients.
    Observe: within the internet model, there will likely be no “play” buttons. GIF photos will load and “work” routinely.

Fallback for these recipients who use previous variations of Microsoft Outlook

Recipients who use Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016, and even Outlook 2019 will nonetheless see static photos — the primary body of the animated GIF photos. 

Actually, in case your GIF delivers some crucial info or fulfills every other mission, you’d like all of your prospects to see it.

So, right here’s find out how to e mail an animated picture in Outlook to recipients who use an older model of this e mail shopper:

Stripo GIFs in Outlook View Online

  • additionally, you possibly can add a observe “view as GIF on the internet”.

GIFs in emails: greatest practices 

Necessary: With the rising recognition of GIFs, movies, and video video games, the world has confronted a brand new type of epilepsy — photosensitive epilepsy. Sadly, 3% of our inhabitants now endure from it. Thus, aside from making GIFs acceptable and priceless, we have to make them secure.

Suggestions to comply with so as to not hurt recipients:

  1. The primary cardinal rule is to be sure to place only one animated GIF picture on a display screen. Some manufacturers do 2-4 of them. However the truth is, this may trigger dizziness in recipients.

  2. Maintain your GIFs inside two flashes per second, in any other case, it could actually trigger photosensitive epilepsy (PSE) seizures in folks. The answer is to let photos in GIFs slowly interchange with one another. Apart from, it’s not essential to animate complete banners — you possibly can animate simply small components.

Finest examples of accessible GIFs in emails

On this block, we compiled the very best examples of the GIFs that meet the necessities for stopping photosensitive epilepsy seizures.

1. Adidas

Mission the GIF fulfills: demonstrates the product’s distinctive options.

With a purpose to showcase distinctive options of your new merchandise, or so as to present subscribers find out how to begin utilizing your instruments, you should present them with a guide or add an extended description. However as for the primary choice, you might not make certain that all recipients will click on the “magic” button. And as for the second, you truthfully doubt customers will actually learn it. This is the reason an Outlook message with animated GIFs is a superb resolution.

Adidas actually did its greatest. This GIF has common velocity, it doesn’t harm taking a look at it. But, they demonstrated how their sneakers take a look at evening.

What makes this GIF so delicate? — When creating one, Adidas utilized the “transition” impact.

2. Banana Republic

Mission the GIF fulfills: lets recipients know which classes the low cost applies to.

After all, Banana Republic might have made two banners or divided the present one into two. However within the first case, the e-mail would have change into for much longer, whereas within the second choice, with a “sale notification” over the pictures, it might have seemed overloaded.

On this easy approach, Banana Republic notified its prospects and present prospects that the low cost applies to 2 classes: women and men.

What makes this GIF so delicate? — Comparable place of the folks within the photos.

3. Monica Vinader

Mission the GIF fulfills: offers recipients with a closeup.

Generally we have to present readers with a closeup of the product merchandise we’re at the moment selling. Picture rollover impact and Outlook animated GIFs are the very best options on the market.

What makes this GIF so delicate? — Numerous photos containing a snippet of the merchandise that could be a little bit nearer than the earlier one and vice versa — every picture incorporates a snippet of the merchandise which is positioned a bit farther. These photos interchange slowly because of transition.

4. Victoria’s Secret

Mission the GIF fulfills: demonstrates your wealthy assortment in a nutshell.

When you should showcase all assortment, or when you should clarify what gadgets the set consists of, you’d higher use an animated GIF.

On this case, you wouldn’t have to animate your entire banner — only a single factor of it.

What makes this GIF delicate? — Location, width, and size of the panties stay unchanged.

Observe: on this easy approach, you may also exhibit all of the accessible colours of recent attire.

5. Athleta

Mission the GIF fulfills: demonstrates the methods to combinate gadgets of your attire.

This animated GIF picture consists of 5 images. Including every of them individually to our e mail would make it lengthy and fewer dynamic, I dare to say “boring”. Whereas this GIF does fairly the alternative — it enlivens Athleta’s e mail marketing campaign. Apart from, this GIF enhances the aim of this marketing campaign — “demonstrating the commute advantages”.

What makes this GIF so delicate? — When creating one, Athleta utilized the “transition” impact.

6. Previous Navy

Mission the GIF fulfills: present prospects which merchandise the low cost applies to.

With three images on this GIF, Previous Navy exhibits customers which class the low cost may be utilized to. Such an animated GIF picture brightens up the promotional e mail and doesn’t overload prospects with quite a few product images. 

What makes this GIF so delicate? — When creating one, Previous Navy utilized the “transition” impact.

Observe: moreover merchandise with low cost presents, the corporate additionally exhibits extra gadgets like tops and blouses to create fashionable outfits. This manner, you possibly can have interaction your prospects to purchase extra. 

7. Brighton

Mission the GIF fulfills: attracts consideration to the CTA button. 

The corporate presents prospects to have a good time summer season and add some colours to their accent wardrobe. Brighton makes use of the colourful CTA button to showcase this vibrant pattern and seize customers’ consideration.

What makes this GIF so delicate? — Easy shade transition.

8. Google Workspace

Mission the GIF fulfills: presents the brand new characteristic (private duties).

Animated GIFs are an important instrument to current new options and exhibit find out how to use them. Google Workspace exhibits recipients the way in which to create private duties from messages. Customers also can set a due date, add an outline, and get again to the dialog. Thus, prospects don’t get overloaded by lengthy textual content directions and see find out how to use new options with out studying your entire e mail.

What makes this GIF so delicate? — A easy transition between photos.

9. ColourPop Cosmetics

Mission the GIF fulfills: offers prospects with a sale notification. 

Including GIFs to your emails makes your content material extra eye-catching and helps prospects discover the important thing components of your message. However nonetheless, it’s very important to not annoy customers with a lot of animated banners and a couple of+ GIFs in a single e mail. 

ColorPop Cosmetics utilized a slight animated shadow impact over their sale notification. The impact is barely seen and doesn’t trigger dizziness in customers, but it surely nonetheless makes them take a look at the primary a part of this e mail. 

What makes this GIF so delicate? — Animated shadow textual content impact.

10. Morning Brew

Mission the GIF fulfills: exhibit a variety of merchandise.

Morning Brew offered prospects with a particular supply — a code that permits them to get a reduction for eco-conscious sneakers that by no means go on sale. The corporate used an animated GIF picture to showcase a variety of shade choices to select from. 

What makes this GIF so delicate? — Location, width, and size of the sneakers stay unchanged.

Observe: it’s a improbable option to present your merchandise with out taking a lot of your prospects’ time.

Closing ideas 

Now, e mail advertising specialists and firms utilizing Outlook as a company e mail shopper wouldn’t have to fret that some subscribers (like each tenth one) is not going to see the GIFs with directions and descriptions. As a result of now customers can see GIFs in Outlook. And GIFs are a improbable option to hold your messages each interesting and priceless.

I simply need to remind you that Stripo means that you can create HTML emails for Outlook, after which export them to this e mail shopper in two easy steps. Ship these elegant emails out to your prospects, colleagues, and mates to impress them with content material that sparks an curiosity.

Construct responsive and informative emails with Stripo

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