Belfast primarily based model company Anthology has added Nicole Scherzinger to its record of purchasers. Arrange by Alan Marks and Alan Beck, the corporate, which has workplaces in Belfast and London, has developed the model for the US singer and TV persona’s debut luxurious interiors and bedding assortment referred to as Nalu.
The Nalu vary is manufactured and distributed beneath licence by Co Armagh-based bedding and tender furnishings specialist Bedeck.
The corporate already works with manufacturers together with Ted Baker, DKNY, Joules and Sanderson.
“Our expertise gained over years working with each native and world manufacturers enabled us to deliver enormous perception to this challenge together with how world manufacturers work and develop their merchandise,” mentioned Mr Marks.
Alan Beck added: “We took Nicole and her crew via the branding course of together with creating a reputation, persona and elegance, artwork directed imagery of the product and of Nicole and developed packaging design.
“Nicole was extremely concerned within the course of which we really feel comes via within the model. She was a pleasure to work with and we want her the most effective of luck with the launch of Nalu.”
Talking about her new model Nicole Scherzinger mentioned: “The Nalu model brings collectively my love of artwork and Asian heritage with my Palawan design.
“I actually loved working with the entire inventive crew. They actually understood what I wished to attain with the Nalu model and their information made the method an amazing expertise for me.”