For the tenth episode of The App Advertising and marketing Snack we talked with Iris de Vries, ASO supervisor for Bagelcode, a social on line casino firm. She advised us concerning the specificities of doing ASO for cellular video games and the significance of correct localization and culturalization.
Under is the complete transcript of the interview above.
So, my title is Iris, I work at Bagelcode, a social on line casino firm. I consider, and everyone knows, that the app and cellular it’s the current and the longer term. And it’s actually fascinating for me to be a part of this business that’s fast-growing, at all times altering, at all times evolving.
What’s one factor everybody ought to learn about ASO?
I actually assume the principle factor to learn about ASO is the good affect it has in your UA efforts. It’s generally known as the Ok issue that actually creates a holistic technique between your natural efforts and your UA efforts. You then’ll have one constant messaging which will help you first in time to enhance your conversion fee, decrease your CPI, and on the natural aspect uplifting your installs velocity and bettering additionally your natural rating on the shop. It’s actually essential to contemplate them each collectively and ensuring that your UA campaigns and your storefront on the natural aspect converse the identical language.
What’s a giant ASO mistake you see individuals making?
I feel a giant ASO mistake generally is that this overlook utilizing Google Translate or doing a literal translation of your App Retailer for a localization the place what you wanna do is a culturalization actually. Contemplate the distinctive points of every market or viewers that you just flip to somewhat than copying or translating your English or your base itemizing.
How do you assist your cellular recreation stand out?
As a result of the class is so aggressive it’s actually essential to let customers know what are your bonuses, what are your presents, and what’s the variability or the frequency by which you add new video games for the customers to attempt to take pleasure in. And that technique to actually just be sure you converse to the customers that you just’re most suitable for and hopefully additionally bettering their lifetime worth and retention.
Inform us about your most rewarding ASO expertise?
One recreation, Money Billionaire, that we came upon that seasonality and vacation creatives work actually nicely for it and we see an enchancment within the conversion charges from take a look at to check, from vacation to vacation. So it’s been actually fascinating to know it. There we will form of have extra enjoyable with it, maintain creating new creatives, including particular parts every so often and the customers are having fun with it. We see that it’s changing higher and it undoubtedly provides us the motivation to maintain testing, maintain going with enjoyable and completely different creatives and understanding that they’ve a superb affect.