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HomePRAsserting the winners of the 2022 Bulldog PR Awards—congrats, high canines!

Asserting the winners of the 2022 Bulldog PR Awards—congrats, high canines!


Bulldog Reporter is happy to announce the winners of the 2022 Bulldog PR Awards. The awards program acknowledges exceptional PR and communications campaigns and spectacular particular person and company contributions to the {industry}. The Bulldog Awards supply a novel, industry-specific analysis course of by being the one PR awards program judged completely by journalists.

“This yr’s entries have been probably the most spectacular I’ve ever seen,” says Christopher Elliott, award-winning journalist, creator, client advocate and long-time Bulldog Awards choose. “They confirmed PR professionals at their finest—serving to purchasers overcome seemingly inconceivable enterprise challenges, navigating the treacherous waters of an unpredictable pandemic, or providing to help the neediest in society. It’s a defining second for the {industry}. I’m honored to be part of it.”

The entries definitely impressed our excellent panel of judges who needed to decide class and Grand Prize winners. This yr’s marketing campaign, company, and particular person Grand Prize winners are:

  • Tropicana Toothpaste by MullenLowe for Finest Marketing campaign of 2021
  • Fahlgren Mortine for Finest PR Company of 2021
  • Kathy Bloomgarden of Ruder Finn for PR Star of 2021

Grand Prize winners are chosen from among the many nominations which can be entered in a number of classes and win gold a minimum of as soon as.

“It’s at all times my pleasure to be on this panel of judges,” says Mary Ellen Walsh, award-winning journalist and Bulldog Awards choose. “The campaigns this yr actually homed in on natural story-telling methods and person generated content material. Via the modern use of social media, company blogs, digital press rooms, and translation, the nominees efficiently generated a wider international consciousness of their model and purchasers.”

The profitable people, groups, companies, and corporations have earned the dignity of changing into Bulldog Awards recipients, along with widespread promotion throughout Bulldog Reporter’s newsletters and related web sites. The Grand Prize winners additionally obtain a Bulldog Awards trophy so as to add to their award assortment.

Congratulations to all of the winners of the 2022 Bulldog PR Awards!

Be taught extra about Bulldog Awards at bulldogawards.com and enroll to listen to about updates on deadlines or upcoming awards applications.

Marketing campaign Classes

Grand Prize – Finest PR Marketing campaign of 2021

  • Tropicana Toothpaste by MullenLowe

Finest Arts & Leisure Marketing campaign

  • Gold: AHS Evening Bites Bakery by NVE Expertise Company
  • Silver: PAW Patrol: The Film by Spin Grasp
  • Bronze: The Unique Immersive Van Gogh Exhibit by Lobeline Communications

Finest Magnificence, Style, or Life-style Marketing campaign

  • Gold: Billabong x Wrangler® Assortment by French/West/Vaughan

Finest Model Launch

  • Gold: Ambiq by Ambiq
  • Silver: Relaunching Wolfspeed: The Chief of the Pack in Silicon Carbide Know-how by French/West/Vaughan

Finest Enterprise to Enterprise Marketing campaign

  • Gold: How the 4A’s Re-Established its Management Place and Grew its Membership by The Sway Impact
  • Silver: Brodeur Companions by Brodeur Companions
  • Bronze: Employed: Salaries Amid the Nice Resignation by Gravitate PR

Finest Enterprise to Shopper Marketing campaign

  • Gold: Canadian Tire Christmas Path by Canadian Tire Company

Finest Marketing campaign on a Shoestring Price range

  • Gold: TWIX® Shakers Seasoning Mix Launches with Viral Rooster Wings Recipe by Gillian Small PR
  • Silver: Nationwide Museum of American Historical past by Nationwide Museum of American Historical past
  • Bronze: Tree BnB – a spot for everybody by FSC World Growth GmbH

Finest Group Engagement Marketing campaign

  • Gold: Cloud Paper – Flush Marketing campaign by Cloud Paper
  • Silver: TABASCO® Model Enters the #HotSauceWars by Hunter PR
  • Bronze: Claiming New SPACES for Individuals Dwelling With Disabilities by Genentech and Syneos Well being

Finest Group Relations Marketing campaign

  • Gold: Highwire for COOP by Highwire PR
  • Silver: Revitalizing Newark Symphony Corridor by Violet PR
  • Bronze: Starvation Motion Month by The GIANT Firm

Finest Shopper Product Launch

  • Gold: Archer and LaunchSquad Embrace Way forward for Transportation with eVTOL Demonstrator Plane by LaunchSquad
  • Silver: Lanzamientos Xiaomi by SmartPR S.A.S
  • Bronze: SEGA Reimagines a Nintendo Wii Basic with a Vibrant Video Marketing campaign for Sonic Colours: Final by SEGA

Finest Content material Advertising Marketing campaign

  • Gold: Oracle AI@Work 2022 by Oracle

Finest Covid-19 Response Marketing campaign

  • Gold: Kaiser Permanente by Kaiser Permanente
  • Silver: BRG Communications and American School of Preventive Medication by BRG Communications
  • Bronze: Monter Employment Index by MullenLowe

Finest Disaster Administration

  • Gold: Technica Communications Guides Shopper Disaster to $13M in Funding by Technica Communications
  • Silver: Preserving Denver7’s Future by SideCar PR
  • Bronze: The Reinvention of Signet Jewelers – How the Model is Establishing New Trade Requirements From Wall Avenue to Major Avenue by The Sway Impact

Finest Range/Inclusion Marketing campaign

  • Gold: BAND-AID OURTONE by Hunter PR
  • Silver: Claiming New SPACES for Individuals Dwelling With Disabilities by Genentech and Syneos Well being
  • Bronze: BUCHANAN’S Scotch Whisky Introduces The What Glory We Are Marketing campaign Celebrating These Who Embody the Spirit of the 200%: 100% Hispanic and 100% American by Hunter PR

Finest Monetary Providers Marketing campaign

  • Gold: Finance of America Mortgage by Sloane & Firm
  • Silver: Mighty PR by Mighty PR
  • Bronze: BackBay Communications by BackBay Communications

Finest Meals & Drinks Marketing campaign

  • Gold: Tropicana Toothpaste by MullenLowe
  • Silver: TWIX® Shakers Seasoning Mix Launches with Viral Rooster Wings Recipe by Gillian Small PR
  • Bronze: Pendleton Whisky Restricted Version Army Appreciation Bottle by French/West/Vaughan

Finest World Marketing campaign

  • Gold: The Modified Traveler: Hilton Explores Rising Journey Traits Two Years Into The Pandemic by Hilton
  • Silver: Mastercard 5 by Rogers & Cowan PMK
  • Bronze: KTPO by Bullfrog + Baum

Finest Authorities/Public Service Marketing campaign

  • Gold: Sparking Nationwide Consideration to Assist MuralNet Shut Tribal Digital Divide by Exterior Labs
  • Silver: Promoting Pittsburgh Worldwide Airport’s Transformation by Violet PR

Finest Inexperienced Environmental/Sustainability Marketing campaign

  • Gold: Cloud Paper – Flush Marketing campaign by Cloud Paper
  • Silver: LaunchSquad Helps Carbon180 Fight Local weather Change by Taking Carbon Removing from Science Fiction to Actuality by LaunchSquad
  • Bronze: Infineon VW ID.4 Marketing campaign by Wireside Communications

Finest Healthcare Marketing campaign

  • Gold: Claiming New SPACES for Individuals Dwelling With Disabilities by Genentech and Syneos Well being
  • Silver: Wolf tells the SMA story by Edelman Italy
  • Bronze: Ellume and LaunchSquad Battle World COVID-19 Battle with World’s First Over-the-Counter, Totally At-Residence Diagnostic Take a look at by LaunchSquad

Finest Integration of Conventional and New Media

  • Gold: Tropicana Toothpaste by MullenLowe
  • Silver: Honey Bunches of Oats “Makes a Bunch Occur” by Hunter PR
  • Bronze: Trane® Residential Annual PR Program by Havas Components

Finest Investor Relations

  • Gold: Pushpay by Pushpay
  • Silver: The Reinvention of Signet Jewelers – How the Model is Establishing New Trade Requirements From Wall Avenue to Major Avenue by The Sway Impact
  • Bronze: Solebury Trout by Solebury Trout

Finest Difficulty/Trigger Advocacy Marketing campaign

  • Gold: SAGE – Advocacy & Providers for LGBTQ+ Elders by Dittoe PR
  • Silver: Hawthorne Technique Group by Hawthorne Technique Group
  • Bronze: Life. Supported. – New York Incapacity Advocates with Kivvit by Kivvit

Finest Media Relations Marketing campaign

  • Gold: Tier One Companions and Ally Financial institution by Tier One Companions
  • Silver: Claiming New SPACES for Individuals Dwelling With Disabilities by Genentech and Syneos Well being
  • Bronze: Scott Circle Communications by Scott Circle Communications

Finest Newsjacking Marketing campaign

  • Gold: Smashburger Calls To Finish The Rooster Wars by Havas Components
  • Silver: Say Communications by Say Communications
  • Bronze: Good Catch OurWay by Sharp Assume

Finest Not-for-Revenue/Affiliation Marketing campaign

  • Gold: How the 4A’s Re-Established its Management Place and Grew its Membership by The Sway Impact
  • Silver: Name of Obligation Endowment – #CODEMedicalHeroes by Name of Obligation Endowment
  • Bronze: LaunchSquad Helps The Trevor Challenge’s Concentrate on Innovation to Save LGBTQ Lives by LaunchSquad

Finest PR Podcast

  • Gold: Spill the Ink podcast by Status Ink
  • Silver: World Outcomes Communications PR 360 Podcast by World Outcomes Communications

Finest Public Affairs Marketing campaign

  • Gold: Combating For Our Veteran’s Well being by ROKK Options
  • Silver: Resort Employee Proper to Return to Work by C-Methods Inc.
  • Bronze: CYBER.ORG by Raffetto Herman Strategic Communications

Finest Particular Occasion or Publicity Stunt

  • Gold: Kinetic Sand – “Please Do Contact the Artwork” by Spin Grasp
  • Silver: Ally’s #TotallyCovered Marketing campaign by Tier One Companions
  • Bronze: Canadian Tire Christmas Path by Canadian Tire Company

Finest Know-how/Software program Marketing campaign

  • Gold: MacKeeper by Lightspeed PR & Advertising
  • Silver: Relaunching Wolfspeed: The Chief of the Pack in Silicon Carbide Know-how by French/West/Vaughan
  • Bronze: Waabi and LaunchSquad launch revolutionary simulator, Waabi World by LaunchSquad

Finest Thought Management Marketing campaign

  • Gold: Delivering a Dependable, Greener Grid for the Way forward for New York by New York Unbiased System Operator
  • Silver: Ambiq by Ambiq
  • Bronze: Amendola Raises HSBlox Profile in Worth-Primarily based Care Panorama by Amendola Communications

Finest Journey & Tourism Marketing campaign

  • Gold: Hilton Extends Hospitality Via “Hilton at Residence” Digital Content material Collection, Providing Insider Tricks to Make Customers’ Houses and Lives Extra Hospitable Throughout World Pandemic by Hilton

Finest Use of Influencers

  • Gold: Captain Sandy Yawn Marketing campaign: Peppercomm for Vacationers Insurance coverage by Peppercomm
  • Silver: Truvia: Aggressive Conquest by RF|Binder
  • Bronze: The MRKT by The MRKT

Finest Use of Character/Superstar

  • Gold: Popeyes x Megan Thee Stallion Hottie Sauce by Popeyes
  • Silver: Sonic Fin x Russell Wilson by Spin Grasp
  • Bronze: SLS Brickell x Kendall Jenner by Tara Solomon, Inc.

Finest Use of Analysis – Enterprise/Shopper

  • Gold: Fender Makes use of Nationwide Survey, Doubles Down On Newbie Instruments To Break Down Boundaries, Demystifies Guitar by Fender
  • Silver: Ipsos by Clyde Group
  • Bronze: Employed: Salaries Amid the Nice Resignation by Gravitate PR

Finest Use of Social Media

  • Gold: #ShotforSam Vaccine Incentive Program by MullenLowe
  • Silver: Past Related to Westchester Tourism by Mower
  • Bronze: Wines of Germany USA: Prost Each Second by RF|Binder

Finest Use of Video/Multimedia

  • Gold: ASRC Federal James Webb Area Telescope Movies by ASRC Federal
  • Silver: Nationwide Parks Conservation Affiliation & Limestone Department Distillery Speaking Parks Video Collection by Nationwide Parks Conservation Affiliation
  • Bronze: First American Nationwide Business Providers: Digitizing Business Title with ClarityFirst by RF|Binder

Finest Viral Marketing campaign

  • Gold: Tropicana Toothpaste by MullenLowe
  • Silver: TABASCO® Model Enters the #HotSauceWars by Hunter PR
  • Bronze: Magic Shave by Company Guacamole

Finest Digital Occasion Marketing campaign

  • Gold: MediaTek Cellular Latam Congress – MMLC by SmartPR S.A.S
  • Silver: AARP Films For Grownups 2022 by Rogers & Cowan PMK

Finest Visible Storytelling Marketing campaign

  • Gold: Pendleton Whisky Restricted Version Army Appreciation Bottle by French/West/Vaughan

Most Revolutionary Media Relations Marketing campaign

  • Gold: Claiming New SPACES for Individuals Dwelling With Disabilities by Genentech and Syneos Well being
  • Silver: AHS Evening Bites Bakery by NVE Expertise Company
  • Bronze: Offended Orchard x Bryte Boards Collaboration by MullenLowe

Particular person or Staff Classes

Grand Prize – PR Star of 2021

  • Kathy Bloomgarden, Ruder Finn

Chief of the Yr (Company)

  • Gold: Kathy Bloomgarden, Ruder Finn
  • Silver: Natalie Finest, French/West/Vaughan
  • Bronze: Nicole Rodrigues, NRPR Group

Media Relations Skilled of the Yr

  • Gold: Maryam Ayromlou, Ruder Finn
  • Silver: Jodi Einhorn, Crimson Havas
  • Bronze: Gabbi DiNoble, MullenLowe

PR Skilled Who Makes a Distinction

  • Gold: Rosemary Ostmann, RoseComm
  • Silver: Tara Solomon, Tara Solomon, Inc.
  • Bronze: Bilal Kaiser, Company Guacamole

PR Star Below 40

  • Gold: Ashley Lennington, SPM Communications
  • Silver: Stephanie Clarke, Crimson Havas
  • Bronze: Caroline Ponseti, The Herald Group

PR Up and Comer

  • Gold: Shane Blackburn, Crimson Havas
  • Silver: Jennifer Wright, Hawthorne Technique Group
  • Bronze: Heyli Lopez, SPM Communications

Public Relations Skilled of the Yr

  • Gold: Kathy Bloomgarden, Ruder Finn
  • Silver: Linda Descano, CFA, Crimson Havas
  • Bronze: Neil Alumkal, Stuntman PR

Finest PR and Communications Company Staff of the Yr

  • Gold: The MRKT
  • Silver: The Company
  • Bronze: V2 Communications

Finest PR and Communications In-Home Staff of the Yr

  • Gold: Ambiq
  • Silver: Genesis Crypto Market Commentary Program, Genesis World Buying and selling

Company Classes

Grand Prize – Finest PR Company of 2021

Company That Will get Outcomes

  • Gold: Fahlgren Mortine
  • Silver: Forefront Communications
  • Bronze: Vicarious PR

Finest Boutique Company

  • Gold: Violet PR
  • Silver: Capwell Communications
  • Bronze: Gray Matter Advertising

Finest Trade-Targeted Company

  • Gold: Vested
  • Silver: Capwell Communications
  • Bronze: Forefront Communications

Finest New Company

  • Gold: Knights Media & Public Relations
  • Silver: Milk & Honey PR
  • Bronze: Enhance Public Relations

Enterprise to Enterprise (B2B) Company of the Yr

  • Gold: Fahlgren Mortine
  • Silver: BLASTmedia
  • Bronze: GingerMay

Enterprise to Shopper (B2C) Company of the Yr

  • Gold: French/West/Vaughan
  • Silver: Fahlgren Mortine
  • Bronze: Vicarious PR

Giant Company of the Yr

  • Gold: French/West/Vaughan
  • Silver: Ruder Finn
  • Bronze: Fahlgren Mortine

Midsize Company of the Yr

  • Gold: The Abbi Company
  • Silver: Merritt Group
  • Bronze: Dittoe Public Relations

Most Revolutionary Company

  • Gold: Ruder Finn
  • Silver: Forefront Communications
  • Bronze: Kivvit

Small Company of the Yr

  • Gold: Capwell Communications
  • Silver: Enhance Public Relations





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