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HomeBrandingCadbury Chocolate Makes a Nighttime Bus Experience Funnier

Cadbury Chocolate Makes a Nighttime Bus Experience Funnier

Driving the bus throughout nighttime may be scary, particularly in case you are a single mom touring with a child who received’t cease crying. Add an intimidating-looking man to this state of affairs and voilà: You might need all of the components to witness an disagreeable scene. One can suppose that that is the right path to a catastrophe the place not a lot may be accomplished to vary the course of the occasions. Except… You add honey to this tense scenario to sweeten it. Or, effectively, chocolate.

In a current marketing campaign by Ogilvy Singapore, Cadbury Asia takes a bus trip to focus on that we shouldn’t draw adverse conclusions based mostly on somebody’s appears. Directed by Johan Stahl, the advert debuted on June third in Asia on TV and on-line, speaking the goodness that runs by means of the Cadbury model by way of a brief, heartwarming story that performs on the well-known “don’t choose a e-book by its cowl” saying.

Shot in Kuala Lumpur, the video opens with a mom and her child, touring by bus throughout nighttime. As if her crying child wasn’t sufficient — his loud response making the opposite passengers really feel irritated — a scary, intimidating-looking man approaches the duo and sits behind them. Issues get even worse: Whereas the mother is busy with a mini-accident she has, having her buying bag’s contents spilled when the bus drove off from the station, the boy turns to the stranger, looking at him.

The scenario will get even tenser when the person reaches out to his vest to take one thing out. To the mom and the little boy’s shock, this weapon they have been anticipating to see within the stranger’s fingers isn’t one thing dangerous however reasonably a candy device to assist put an enormous smile on the child’s face: a Cadbury chocolate bar.

“The entire core of this idea was to construct stress as much as a sure level after which do a whole 180°,” feedback the director, who’s represented by REVERSE within the US for commercials and branded content material. “To make this work, we would have liked good genuine performances from all the actors, particularly the younger boy.”

Whereas looking for the “villain” of the story, the group spent loads of time casting in Singapore, Kuala Lumpur, and Bangkok. Ultimately, they settled on an actor by the identify of Rabbit, whose appearing expertise to modify with ease from a bad-tempered man to a humorous one satisfied the group that he’s the one to play the function of the powerful man.

“Perhaps it was the tropical warmth with no air con, however by the top of the shoot, we have been howling with laughter when Rabbit made the swap to the humorous man,” provides Stahl. “The company and consumer have been extremely collaborative and gave us the utmost belief to tug off this idea. It was nice to see all the things come collectively so effectively.”

“This spot exemplifies what Johan does greatest — easy but environment friendly performance-driven storytelling that creates a powerful emotional connection to the characters and the product,” concludes Thibaut Estellon, REVERSE Founder/Govt Producer. “Too typically, we see spots which are overly centered on technical devices and transitions. It’s refreshing to see a chunk that looks like a basic and goes again to the essence of promoting.”

The filming came about in Malaysia’s capital metropolis over the course of two days through the nighttime. Transferring by means of Kuala Lumpur’s heavy visitors isn’t precisely simple, so the group wanted the assistance of a floating police escort to maintain them firm on the time of the taking pictures. However their work paid off with the resulted advert completely capturing in pictures the “Goodness That Melts Your Coronary heart” tagline.


Shopper: Cadbury Dairy Milk

Company: Ogilvy Singapore

CCO: Nicolas Courant

ACD: Rachel Chew and Sonali Ranjit

Account Director: Bowie Tiong

Regional Enterprise Director: Kanika Sood

Chief Shopper Officer: Giri Jadhav


Manufacturing Firm: Hanzo Movies/Dubai

Director: Johan Stahl

DP: Werner Maritz

Producer: Chippy Babu

Govt Producer: Hijaz Moosa, Gemsheer CC


Offline Studio: BaconX/Copenhagen


Editorial Firm: ArtOfficial, CPH

Editor: Jeppe Bødskov


Music: Anton Eger & Johan Stahl


Sound: Reda El-Kheloufi


Grading Studio: Cameo/Copenhagen

Colorist: Lasse Marcussen


Service Manufacturing: Biscuit Movies/KL

Native Producer: Magen Appathurai, Daniel Wee


Media.Monks Crew:

Head of Movies APAC: Rebecca So

EP: Zyra Khiruddin

Producer: Thinesh Muniandy

Program Supervisor: Nigel Pinto

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