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Cannes Grand Prix finale has two (and a half) UK triumphs: Engine Artistic wins Titanium and 4Creative wins Movie


Very like Glastonbury, Cannes looks like the centre of the universe should you’re there, however should you’re not, it’s simply not that fascinating. Nonetheless, for the armchair individuals, the Grand Prix winners are price noting, and right here’s the ultimate crop for 2022.

The UK has completed fairly nicely this yr, with AMV BBDO’s double-haul for Mars Petfood’s “Hope Island” main the best way. Engine Artistic and 4Creative each gained Grand Prix on the final day — and Save Ralph, the Grand Prix for Good winner, could be for a US-based charity, but it surely was created at Arch Studio within the coronary heart of London’s Hackney Wick.

One other UK firm, WPP, additionally had a very good Cannes, successful Most Artistic Firm, whereas Ogilvy gained Community of the Yr.

CCO Rob Reilly says: “Creativity is the world’s most dear asset. It has the potential to deal with the largest challenges of our time in probably the most excessive circumstances. We have now needed to suppose in a different way for the final two years, and I really feel this yr’s Cannes Lions has been a celebration of innovation for our business. So I couldn’t be prouder to be a part of this superb international staff of probably the most inventive folks in our business.”

Titanium Grand Prix goes to Engine Artistic and “Lengthy Reside the Prince” for the Kayan Prince Basis.

The Movie jury awarded two Grand Prix. One went to 4Creative’s “Tremendous.Human” for the 2020 Paralympics.

The opposite to Apple’s “Escape from the Workplace,” the third instalment in its “Underdogs” collection.

The Grand Prix for Good was gained by “Save Ralph” for the Humane Society Worldwide. Created within the US and crafted by Arch Studio within the UK.

The Sustainable Growth Objectives class was gained by Leo Burnett Mumbai and Procter & Gamble, who created “The Lacking Chapter” for Whisper sanitary safety merchandise.

The Glass Lion for Change went to “Knowledge Tiende” by DDB Mexico for WeCapital financial institution. The marketing campaign helps girls to determine their very own credit score traces.



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