When somebody actively fills out a type, that’s a great signal that they’re extremely engaged. Why else would they take time and volunteer details about themselves? That’s a good time to comply with up with content material, an electronic mail, and even direct outreach from somebody in your group to make sure they keep engaged. Higher but, comply with up with a extremely related message that resonates in order that they see that you simply perceive their needs and wishes. However how are you aware what they care about? How will you make sure that the message will resonate with them?
Varieties that collect essential info and develop what you are promoting
By way of ActiveCampaign types, you may flip leads into invaluable prospects and automate their buyer expertise throughout net, electronic mail, and even social channels. Collect essential info and use that data to have interaction them throughout their journey and to display an understanding of every individual. With buyer expertise automation, you too can ship the suitable message on the proper time, relying on the data they supply.
Through the use of ActiveCampaign’s CXA platform to handle your types, not solely will you be capable of purchase extra significant knowledge out of your viewers, however you’ll be capable of then act on it higher than ever. Let’s say an internet site customer needs to obtain some gated content material or join a e-newsletter, you may embrace fundamental info on that type like their identify, electronic mail, and telephone quantity. However let’s say your objective was to gather much more data on one other type, you don’t must cease with fundamental demographics. Use customized fields to assemble extra data like what merchandise they’re eager about, the place they work, or if they need to join an intro assembly. This fashion, they nonetheless get the nice content material they’re looking for, and you’ve got a deeper understanding of who they’re so you may act with confidence.
From that type submission, you may then kick off multi-step automation workflows that can replace their contact file, ship a comply with up electronic mail, and even transfer their deal alongside a pipeline within the CRM. Relying on the best way you run what you are promoting and what info is essential to you, types have the power to develop what you are promoting mechanically if you are specializing in different innovation or truly speaking with prospects.
Varieties now help normal and customized account fields
Lately, we launched the power so as to add normal and customized account fields onto any ActiveCampaign type, permitting for much more customization and knowledge assortment. If what you are promoting offers with account-level info, this enhancement is nice so you may accumulate much more info in a given type, resulting in hyper personalised interactions and a extra sturdy account profile.
You possibly can both add a discipline from the record of supplied normal fields, or embrace any customized account discipline you utilize throughout the platform, relying on the use case of the shape. For some types you may ask for particulars about their firm such because the variety of staff, or their URL, even their income, no matter is most essential to your gross sales course of.
Join types throughout the remainder of the ActiveCampaign platform
Identical to types, Pages from ActiveCampaign provide the energy to have interaction segments of your viewers with related info and content material. One of the best half? You possibly can simply add a type to a touchdown web page utilizing the drag and drop builder. We additionally provide dozens of Pages templates so you may spin up a high-converting, branded web page that can encourage your prospects to behave.
Apart from touchdown pages, you may leverage electronic mail advertising and marketing to speak with leads after they submit a type to capitalize on their most engaged time. Arrange an automation to ship a comply with up electronic mail, or kick off a nurturing electronic mail sequence, each of which can include related content material that you recognize the customer will resonate with.
Do you utilize instruments apart from ActiveCampaign in your on a regular basis life? With ActiveCampaign’s 800+ integrations, you may simply join types to any third get together instrument you utilize to have interaction with prospects. Additionally utilizing customized objects with types permits you to do issues like guide demos and hook up with Calendly, figuring out what sort of assembly they’re on the lookout for, saving your gross sales group time and giving the shopper a significantly better expertise.
Prepared to present it a attempt for your self?
Regardless of the place you’re in your individual journey of utilizing CXA, you will get began rapidly and simply by introducing types to your on a regular basis engagement. Begin by including a type to your web site, and kickoff a fundamental comply with up electronic mail upon submission. From there, you may develop and scale as you want, and introduce customizations that display a real understanding of every particular person buyer. Able to get began? Be taught extra about types in our assist heart, or begin your free trial in the present day!