Tuesday, June 28, 2022
HomeBrandingCreate New Reminiscences with Bouygues Telecom's Community

Create New Reminiscences with Bouygues Telecom’s Community

After two years of pandemic restrictions, persons are wanting to go on highway journeys and add new reminiscences to their albums’ empty areas. French folks lengthy for touring as nicely; The truth is, their primary want for this summer time is to journey extra. Like the remainder of the world, they’re prepared for brand new adventures but, surprisingly, they need to quench their wanderlust with out having to go away their homeland. With seven French cities among the many high ten dream locations to go to this yr, persons are able to put their backpacks on and roam free throughout the nation.

Enjoying on this truth, Bouygues Telecom joined forces with promoting company BETC and launched a gorgeous spot that captures France’s superb landscapes and the priceless reminiscences vacationers are creating whereas being within the firm of a cool and trustful companion just like the telecom model. The “On the Street” advert spotlights the adventures of a gaggle of younger folks and the sturdy connection they’ve with their grandmother. A connection that isn’t solely emotional but additionally digital — and certainly one of excellent high quality, due to the model’s mobile protection.

To show the efficiency of its 4G and 5G networks, the model become an invisible companion this group of younger folks can depend on for sharing their contemporary and enjoyable moments with their granny. From the Northern a part of the nation and proper to the South, the nanny nearly witnesses all of the enjoyable instances the group of explorers has, touring alongside them in her previous RV. Related with them through FaceTime, she enjoys each second of this journey: The freshness of the distant locations, the vitality of the large cities, and even the feelings of nearly reuniting with an previous buddy.

Bouygues Telecom’s advert highlights the necessary function expertise performs in serving to folks create new tales and the way its community makes it simpler for folks to attach with one another in significant methods. Directed by Benito Montorio (Wanda), the spot takes the viewers on a gorgeous journey all through the nation, the place the model’s high-quality providers allow vacationers to digitally add extra touring fellows to their group and revel in France’s breathtaking views — regardless of how remoted these locations are — collectively.


Consumer: Bouygues Telecom

Model Managers: Tanguy Moillard, Anne-Laure Dreano, Amandine Begasse

Company: BETC

Company Presidents: Bertille Toledano, Stephane Xiberras

Company Managers: Mathieu Laugier, Amelie Molter, Adrien Bletton, Coralie Lumeau

Govt Artistic Director: Olivier Aumard

Artwork Director: Charles Dessaux

Copywriter: Sebastien Duhaud

Music Artistic Director: Adam Ghoubali

Strategic Planner: Claire Bayet

Site visitors Supervisor: Nathalie Sanseigne

Artistic Producer: Sebastien Lintingre

Manufacturing Firm: Wanda

Director: Benito Montorio

Submit-Manufacturing Firm: Normal Pop

Sound Firm: GUM

Artwork Purchaser: Stephanie Giordano

Photographer: Leon Prost

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