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Electronic mail Testing Instruments For Your Enterprise In 2022

Your advertising and marketing crew sends out a whole bunch of e-mail advertising and marketing campaigns. They pay shut consideration to the advertising and marketing copy and e-mail content material and mess around with the format to make them the most effective they are often. In any case, nobody desires to ship a foul e-mail. However do you know you have to be testing all of your emails earlier than they exit?

With out e-mail testing instruments, your e-mail advertising and marketing efforts could be wasted. You could possibly find yourself with e-mail deliverability points like hitting the spam filter of your recipients, threat incorrectly displayed emails on completely different e-mail service suppliers or units, or topic strains that don’t get opened. 

Electronic mail checks are a good way to make sure the emails you ship are prime quality and attain your meant viewers. 

Corporations have excessive expectations for his or her e-mail advertising and marketing efforts for the reason that common ROI is $42 for each $1 you spend on e-mail advertising and marketing. Wasted effort considerably cuts into that return.

Sadly, over 16% of all emails despatched by no means make it into the inbox, and that’s as a result of many emails aren’t optimized for deliverability. It doesn’t matter how a lot effort you place into the design and content material of your e-mail as a result of your subscribers received’t even see it. 

This text will cowl why it is best to use e-mail testing platforms and provide our picks of the most effective paid and free instruments on the market.

Desk of contents:

remember to test your emails
Keep in mind to check your emails

Electronic mail testing instruments are a core part of any e-mail marketer’s tech arsenal. Testing instruments are simply as essential as taking the time to craft the right e-mail

Together with different e-mail advertising and marketing and e-mail monitoring software program, e-mail testing software program is important to your workflow. They permit entrepreneurs to evaluate their e-mail design and structure and the way it renders throughout numerous units and browsers.  

You should utilize e-mail testing instruments to check your e-mail topic line to seek out out which of them are more likely to get opened and go the recipients’ spam filters with spam testing. You can too A/B take a look at completely different variations of the identical e-mail to seek out out which has higher conversion charges. 

Electronic mail checks enable you optimize your e-mail’s deliverability earlier than you hit ship, decreasing wasted efforts and growing the possibility your emails hit the mark. You possibly can pinpoint when and the place you could be going unsuitable and take steps to repair it, resulting in better ROI in your e-mail advertising and marketing efforts. 

Now that why utilizing e-mail testing instruments is so essential let’s check out our top-rated paid instruments so that you can contemplate.

1. ActiveCampaign

activecampaign deliverability tool
ActiveCampaign’s deliverability device

ActiveCampaign is a buyer expertise automation device with glorious e-mail testing capabilities centered on deliverability. For those who’re trying to find a system that helps unify your buyer communication and get extra leads, look no additional. 

ActiveCampaign has a number of completely different strategies for testing whether or not your marketing campaign is displaying accurately. First, you may ship a take a look at model of your marketing campaign to a listing of particular e-mail addresses to see how your e-mail is rendering in in style e-mail purchasers. 

The desktop preview robotically exhibits you ways your e-mail shows throughout desktop and cell. The e-mail preview exhibits you ways your e-mail will look throughout completely different e-mail purchasers, together with Gmail, Yahoo, Apple Mail, and Outlook. 

ActiveCampaign additionally allows you to break up take a look at (or A/B take a look at) your e-mail campaigns, creating completely different variations of your marketing campaign and sending every model to a restricted variety of subscribers in your e-mail listing to see how they carry out. The model that will get the most effective outcomes is then despatched to the remainder of your listing. 

ActiveCampaign begins at $9 a month. 

Get the most effective e-mail topic strains with our FREE e-mail topic line generator!

2. Mailgun

Mailgun is an e-mail advertising and marketing device that provides strong e-mail testing amenities. You possibly can preview your Mailgun emails on completely different units with out establishing take a look at accounts on each e-mail shopper you could be sending to. Mailgun lets you take a look at and regulate your formatting till your e-mail shows accurately on each main e-mail mailbox. 

Mailgun additionally prevents your emails from ending up within the spam folders by testing earlier than sending. It scans your emails prematurely with a spam filter and tells you when that you must make modifications. 

It’s essential to not get frequently marked as spam, or your area title or IP deal with may get penalized. 

You can too take a look at your topic strains with Mailgun through the use of an A/B tester to enhance your e-mail open charges. 

Mailgun begins at $35 a month. 

3. Electronic mail on Acid

screenshot of email on acid email testing tool
Electronic mail On Acid testing device (Supply)

Electronic mail on Acid is a helpful e-mail testing device that lets you preview your emails on completely different units and purchasers earlier than sending them out to your subscribers. It options 90+ purchasers and units, so you may be sure that emails show as meant whether or not the client is utilizing Android, iPhone, Gmail, or Outlook. 

Electronic mail on Acid additionally improves your e-mail deliverability with blocklist area and spam checks. You possibly can take a look at your e-mail towards 23 spam filters to see if it’s going to make it into the subscriber’s inbox and run your IP deal with towards the most typical blocklist providers. 

A helpful further service that Electronic mail on Acid presents is the power to collaborate on emails by sharing an e-mail preview by means of a hyperlink. Teammates can use this hyperlink to evaluate your e-mail, making it simpler to work collectively on creating beautiful advertising and marketing emails. 

Electronic mail on Acid begins at $74 a month. 

4. Litmus 

Litmus is a strong e-mail advertising and marketing software program that provides the capabilities so that you can take a look at your emails earlier than sending them out. You possibly can rapidly preview your emails and see how they show in the most typical e-mail purchasers. It additionally supplies proactive suggestions to indicate you optimize them. 

Litmus additionally lets you ship an automatic take a look at to verify essential components of your e-mail, like hyperlinks and pictures, and whether or not your e-mail is accessible to customers of all skills with accessibility checks. Litmus Spam Testing charges your e-mail towards greater than 25 spam filters and notifies you if there are any issues. 

Litmus begins at $79 a month. 

5. PreviewMyEmail

screenshot of previewmyemail testing tool
PreviewMyEmail testing device (Supply)

PreviewMyEmail does what it says on the tin and lets you preview your campaigns earlier than you ship them. You possibly can see what your emails seem like on all main platforms and use that data to enhance the design. 

Its spam checker lets you take a look at for all deliverability issues by analyzing which a part of the inbox they arrive in. Your IP deal with is examined towards typical blacklists so you may establish and clear up deliverability errors earlier than they develop into an issue. 

PreviewMyEmail additionally presents analytics to verify on the efficiency of each e-mail, corresponding to open charges, open period, and click-through charges. 

PreviewMyEmail begins from $25 a month.  

6. GlockApps

GlockApps is an e-mail testing device designed to evaluate your emails for spam. They inform you what number of of your emails find yourself within the inbox or the spam folder utilizing their spam checker. Their spam rating checker sends your e-mail by means of the same old spam filters and returns a report containing highlights of e-mail issues. 

Different options of GlockApps embrace a web site uptime monitoring device to make sure that you’re sending clients to a working web site out of your marketing campaign emails. GlockApps will provide you with a warning instantly in case your IP is blacklisted so you may repair any issues earlier than they get uncontrolled. 

GlockApp’s DMARC analytics checker takes safety severely. You possibly can establish any suspicious or fraudulent exercise and take steps to stop your account from being compromised. 

GlockApps begins at $59 a month. 

There’s a variety of paid e-mail testing instruments with numerous capabilities. However, in the event you’re working with a shoestring finances, what free choices are there for e-mail testing?

1. Accessible Electronic mail

Screenshot of Accessible Email functionality
Accessible Electronic mail performance (Supply)

Accessible Electronic mail evaluates the accessibility of your emails and supplies solutions on how you might make enhancements to your e-mail. 

You copy and paste your HTML code into their interface, after which Accessible Electronic mail will provide solutions as to how one can make your HTML extra accessible. 

2. PutsMail

PutsMail is owned by Litmus and presents capabilities for HTML validation. It permits entrepreneurs to ship a number of emails to crew members directly and take a look at how they appear in several inboxes. You possibly can ship take a look at emails to as much as ten e-mail addresses. 

When submitting your emails to the system, you could add two completely different codecs: textual content and HTML. PutsMail lets you preview your emails in Outlook, Gmail, iPhone 8, and Apple Mail. 

3. Sender Rating

Sender Score homepage
Sender Rating homepage (Supply)

Sender Rating is a device that ranks your sender fame high quality on a scale between 0 and 100. The nearer your rating is to 100, the higher your fame is, and the extra possible your emails will go the spam filters in your recipients’ inboxes. Merely register for the platform and submit your IP deal with for the system to scan, and you’ll obtain your sender rating. 

4. Postmark

Screenshot of Postmark spam score checker
Postmark’s spam rating checker (Supply)

Postmark lets you verify the spam rating of your e-mail advertising and marketing marketing campaign by copying and pasting the HTML into their system. When you hit enter, you’ll get a listing of points regarding your e-mail, which you’ll repair earlier than sending it. 

Reduce down on the backwards and forwards with our FREE content material advertising and marketing templates!

5. SubjectLine

Subject Line homepage
Topic Line homepage (Supply)

SubjectLine is a score device that evaluates your e-mail topic line, giving it a rating out of 100. When you submit your topic line for testing, SubjectLine offers you a listing of solutions for a way you might enhance and their recommendation on how your topic line measures up towards trade requirements. 


It is best to now be totally satisfied of the worth of e-mail testing instruments in enhancing your e-mail advertising and marketing campaigns. You could get much less ROI than you want to in your campaigns in the event you’re not adequately testing them earlier than you press ship. 

Electronic mail testing instruments may help be sure that your campaigns attain your goal inboxes, get opened as soon as they arrive, and render accurately as soon as opened. You actually can’t afford to overlook out on this important step of testing your emails. 

Whereas there are some priceless free instruments on the market, it’s greatest to put money into a paid resolution to make sure you have entry to probably the most performance. Take into account ActiveCampaign as your e-mail testing device of selection. ActiveCampaign is an e-mail advertising and marketing/advertising and marketing automation platform with ample A/B testing instruments that you should use to enhance the deliverability of your emails. Contact ActiveCampaign as we speak to talk to somebody about how we may help your online business.

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