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Employer Branding NOW 2022 | Universum

STOCKHOLM, SWEDEN, June 7th 2022 – Universum’s Employer Branding NOW 2022 research, performed in the course of the first quarter of this yr, reveals the hiring surroundings is deteriorating additional – even for prime employer manufacturers. Among the many World’s Most Enticing Employers, 81% say the hiring surroundings is getting more durable and 58% say recruiting wants are rising. Maybe most stunning of all, this identical group says their budgets are shrinking. 

“In all of the years operating this research, we’ve by no means seen such a widespread adverse outlook for hiring,” says Richard Mosley, World Consumer Director for Universum. “These difficult circumstances can, nonetheless, be an incubator for innovation – and Universum’s analysis underlines this. Count on prime employers to double-down in areas like reskilling present expertise, scaling using freelance expertise, and getting artistic with employer branding.”  

Universum, the worldwide chief in employer branding, surveyed over 1,650 human assets and expertise administration leaders from 75 international locations from March to Might 2022. The analysis appears to be like at a variety of points in recruiting and retention, together with employer branding, budgeting, expertise and worker engagement. The survey additionally collects insights from the World’s Most Enticing Employers, a cohort of the highest world employers as recognized by job seekers across the globe.  

Amongst different noteworthy findings from the analysis:  

Because of the tight expertise market, corporations are growing expertise from inside. Throughout industries, corporations are investing in reskilling present expertise and selling individuals from inside; among the many WMAE, 37% say enhancing inner profession mobility is a “main precedence.” It’s a win-win for employers, who can entry expertise which are in excessive demand/low provide, whereas additionally constructing a status as an organization that invests in expertise.  

Firms are rapidly diversifying expertise sources: This implies casting a wider web to draw and rent new expertise, together with hiring extra freelancers, part-timers, and boomerang workers. (Universum’s research reveals that 44% of enterprise employers use freelancers as a part of their sourcing technique, and one other 24% of these plan to take action.)  

Many expertise leaders admit they’re nonetheless not data-driven in the case of recruiting. Firms clearly point out that data-driven recruiting is a precedence, however solely half “steadily or at all times” make employer model advertising and marketing choices which are data-driven. As hiring wants ramp up in 2022-23, making the argument for larger budgets will depend on a data-driven method.  

Employer branding is important to standing out amidst expertise disruption. Among the many WMAE, 86% name it a prime precedence — a 15 level soar in only one yr. And amongst non-WMAE giant corporations, 75% cite it as a precedence in 2022.  

“Witnessing double-digit progress in those that name employer branding a prime precedence is totally unprecedented,” says Universum CEO Mats Röjdmark. “Prime employers view employer branding not as an expense, however as a strategic asset – one that may appeal to and retain the kind of those who drive progress and innovation. Seeing the World’s Most Enticing Employers pivot so sharply to prioritize employer branding in 2022 is a vital sign for all employers.”  

To obtain a duplicate of the total Employer Branding NOW report, which incorporates extra analysis about matters similar to EVPs by firm measurement, expertise provide chain methods, and data-driven recruiting, go to:

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