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Find out how to Get Your Shopify Retailer to Rank #1 on Google


If you would like a great stream of free visitors whereas concurrently boosting model fairness, then upgrading your Shopify Search engine marketing technique needs to be on high of your to-do listing. Relating to Shopify Search engine marketing, there isn’t a larger purpose than getting your Shopify retailer to rank first on Google, organically.

Why? It improves your possibilities of clicks by new potential buyers whereas constructing model authority and belief – in the end enhancing conversion charges and gross sales. 

Right here’s the factor: Shopify Search engine marketing is about a lot greater than key phrases, and it goes hand-in-hand with constructing a wonderful buying expertise. On this submit, we present you precisely tips on how to just do that. 

So seize that espresso and comply with this foolproof Shopify Search engine marketing information to spice up natural visitors.  

Let’s leap in.

free shopify seo audit tool

1. Set Up the Proper Monitoring and Indexing Instruments

Step one in serving to your Shopify retailer rank #1 on Google is establishing the appropriate monitoring and indexing instruments. In any case, for those who can’t accurately analyze your visitors and Search engine marketing technique, you’ll be able to’t adapt your technique to enhance your rating.  

And the way do you accurately monitor on-line retailer guests and conduct? With the appropriate mixture of Shopify Search engine marketing monitoring and indexing instruments. 

Let’s break them down. 

Google Search Console

Google’s free Search Console is a should for Shopify Search engine marketing monitoring. It permits eCommerce manufacturers to measure search visitors and efficiency, and factors to vital points you’ll be able to repair to spice up search rankings. With Search Console, you’ll be able to: 

  • Acquire detailed crawl, index, and serving details about your Shopify retailer’s pages 
  • Assess which Google Search queries deliver customers to which product pages  
  • Analyze impressions, clicks, and place on Search
  • Take a look at and improve your web site’s cellular usability  
  • Monitor, check, and monitor your AMP pages  
  • Observe and enhance wealthy outcomes utilizing Search Console studies
  • Submit sitemaps and particular person URLs (akin to new product pages) for crawling 
  • Get web site e-mail alerts to evaluation points in real-time 

Shopify Google Analytics 

Do you want Google Analytics for Shopify? Completely. This Search engine marketing device will aid you monitor conversions, income, and visitors. 

Relating to Google Analytics vs. Shopify analytics, it shouldn’t be an both/or determination. To trace correctly, you undoubtedly want each. 

Why? 

  • The quantity of Shopify analytics knowledge you might have entry to is restricted by the Shopify plan you’re on 
  • Google Analytics affords way more report customization 
  • Solely counting on Shopify analytics limits you from altering cart platforms down the road, as knowledge is not going to migrate with you 
  • With JavaScript and HTML changes, Google Analytics helps cross-domain monitoring 
  • Whereas Shopify tracks whole pageviews, Google Analytics segments metrics additional into common and distinctive pageviews

Shopify shops ought to activate enhanced eCommerce monitoring for optimum insights, for those who haven’t already. To do that, it’s essential to do each of the next: 

  • Shopify: Examine “Use Enhanced eCommerce” within the Google Analytics part in your retailer preferences (On-line retailer > Preferences). 
  • Google Analytics: Within the View column in your Analytics admin, click on “Ecommerce Settings” and set “Allow Enhanced Ecommerce Reporting” to on.

Don’t overlook, Google is just not the one search engine. You additionally wish to optimize for Microsoft. 

Bing Webmaster Search engine marketing Instruments 

It is advisable arrange Bing Webmaster Instruments to have the ability to monitor and tweak Search engine marketing methods for Bing or monitor Microsoft Adverts. 

Bing Webmaster options and instruments embrace: 

  • Search engine marketing studies 
  • Backlink evaluation 
  • Search engine marketing Key phrase analysis 
  • Website scans
  • API entry
  • Diagnostic instruments 

Bing Webmaster SEO Tools

Monitoring and Indexing Greatest Shopify Search engine marketing Apps and Third-Social gathering Instruments 

Together with the free Search engine marketing monitoring instruments, chances are you’ll wish to think about extra Shopify Search engine marketing apps for superior monitoring and Search engine marketing optimization. Listed here are some choices to get you began: 

  1. Fats Rank: Fats Rank is a Google Chrome device that lets you verify the rating for a specific key phrase in Google and Bing for the web site you’re viewing. 
  2. Plug In Search engine marketing: Plug In Search engine marketing is an all-in-one Search engine marketing app with a number of options designed to investigate and enhance rankings. 
  3. Screaming Frog: Screaming Frog is a web site crawler that extracts knowledge and audits for frequent Search engine marketing points.  
  4. Search engine marketing Supervisor: Search engine marketing Supervisor is a Shopify app that features Search engine marketing scan, meta content material instruments, key phrase options, Google Search Console connection, and extra search analytics.
  5. Benchmark Hero: Benchmark Hero is a free web site audit device designed that can assist you enhance Search engine marketing and outperform your opponents. 

2. Evaluation and Optimize Your Shopify Retailer Construction

Upon getting the appropriate monitoring Search engine marketing instruments in place, you wish to evaluation and tweak your retailer construction for optimum optimization. Why? Your retailer construction and knowledge assist Google classify your retailer and higher perceive your content material (and merchandise). 

The excellent news is that Shopify is designed to make structured knowledge (or web site structure) simple to implement for merchandise and content material advertising. 

  1. Shopify features a schema sort referred to as “Article” only for eCommerce articles, letting Google know your weblog has editorial content material, not simply product pages. Moreover, it ensures Google pulls all the right info that can assist you rank for content material. 
  2. Many retailer themes embrace product markups that ship all the appropriate knowledge to Google, together with product identify, description, and value. 
  3. Constructed-in collections make shopper navigation simpler with product groupings and classes. 

The dangerous information is that despite the fact that it’s arrange for good construction, you’ll nonetheless need to put within the work to optimize it. 

In different phrases, it’s simple to construction content material and group merchandise. The trick is doing so in the appropriate means. This may make sure that the buying journey is streamlined with out hiccups and assist get the appropriate knowledge to SERPs, each of which enhance your rankings.

So, how do you optimize your retailer construction? Whether or not you’re utilizing guide or automated collections, Shopify shops ought to make collections and construction logical. And though menu placement and naming appear menial, they’re important. 

Listed here are some suggestions from Shopify to get you began: 

  • Each retailer web page ought to embrace a hyperlink in your retailer’s navigation
  • Hyperlink textual content for navigation menus ought to match web page titles  
  • Retailer pages needs to be at most three clicks away out of your homepage 
  • Menus needs to be ordered logically, displaying their relationship to at least one one other 
  • Don’t get too artistic with titles. As an alternative, make certain menu titles clearly describe the content material of the web page a consumer is being despatched to

Moreover, exterior of navigation, you wish to make sure that you utilize descriptive picture file names and hyperlink textual content. 

3. Take a look at and Optimize Your Shopify Retailer Velocity

Subsequent, you wish to check, after which optimize, your retailer velocity. 

The testing half is straightforward. You need to use this free device to check technical efficiency and web site velocity in a matter of minutes to evaluate in case your retailer add time meets the necessities of each your prospects and Google.

It’s optimizing which will take some work, however it is important if you wish to get your Shopify retailer to rank #1 on Google. The most typical purpose for gradual Shopify retailer speeds is giant photos and movies. Whereas Shopify affords safeguards akin to most merchandise inside assortment limits or built-in picture sizes for many themes, these safeguards usually don’t completely forestall poor speeds. Should you assume your retailer photos are contributing to your gradual retailer speeds, then you’ll want to evaluation:

  • Your picture optimization methods 
  • The variety of slides for characteristic photos 

Alternatively, you are able to do this routinely with instruments just like the Benchmark Hero Shopify app. Listed here are another high issues from Shopify inside your management which can be in all probability contributing to gradual retailer speeds, and how one can repair them:

  1. Fonts: Fonts can play a job in loading instances. For instance, for those who use unusual fonts that prospects are much less prone to have on their computer systems or telephones, the font must be downloaded earlier than your textual content could be displayed, slowing obtain instances.  
  2. Themes: Be sure that your chosen theme isn’t slowing down your retailer speeds. You’ll be able to forestall this by making certain that you simply select themes optimized for efficiency, disable theme options you don’t use, or check velocity utilizing system fonts. 
  3. Third-party Shopify apps: Retailer apps that change the performance or look of a retailer are possible so as to add extra code to your theme. This may decelerate your web site. Nonetheless, in some instances, you’ll be able to scale back this by both eradicating or reordering pointless code or disabling app options you don’t use (with the assistance of a developer).  
  4. Complicated or inefficient Liquid code: In keeping with Shopify, shops that repeatedly do complicated operations can enhance their Liquid render time, impacting retailer velocity. They recommend operating the Shopify Theme Inspector for Chrome or hiring an knowledgeable. 

4. Replace Your Retailer Content material and Optimize Your Pictures

Upon getting examined your retailer for velocity, you wish to replace your content material and optimize your retailer photos. Let’s focus on each. 

Relating to retailer content material, manufacturers have to guarantee that they replace retailer content material commonly and in addition repair duplicate content material – each of that are dangerous for Search engine marketing and total retailer rating. 

This implies you shouldn’t solely be including new merchandise to your retailer – or updating the content material of older product pages – but additionally making certain that you simply constantly embrace new web site content material. That is the place having an eCommerce weblog in your retailer can actually increase Search engine marketing. Moreover, it is important that you simply repair duplicate content material. The 2 most typical duplicate content material points are: 

  1. Virtually or completely equivalent product descriptions: This may occur when merchandise are very related, or when on-line shops create totally different product pages for every variant. Exterior of variants, you have to to get artistic to repair duplicate product descriptions. You are able to do this by including extra specs, including product-specific testimonials to product pages, increasing web page descriptions, or together with authentic video guides. 
  2. Duplicate product pages: This may shortly happen when shops affiliate product pages with a group. When allotted to a group, an extra URL – the way in which a product could be reached – is created. This turns into notably problematic when including a product to a number of collections, however it may be rectified with canonical tags.  

Find out how to Repair Duplicate Content material for Shopify Shops 

One of the simplest ways to repair duplicate content material is with canonical tags. In keeping with Moz, a canonical tag is a means for shops to inform search engines like google {that a} URL represents the grasp copy of a web page and prevents issues attributable to equivalent or duplicate content material showing on a number of URLs.

How to Fix Duplicate Content for Shopify Stores

You’ll be able to both audit content material routinely with instruments akin to Semrush Website Audit or canonical Shopify apps, or you are able to do it manually by reviewing tags and altering theme.liquid.

code to canonical links

Relating to picture optimization, you wish to make sure that you: 

  • Think about using picture sitemaps 
  • Evaluation and scale back the scale of your photos 
  • Embrace alt attributes that completely describe the picture with out key phrase stuffing
  • Use quick, related picture names 
  • Optimize your product thumbnails by various alt textual content and making them as small as attainable 
  • Take a look at the variety of photos and what product angles you present for every product web page to find out the bottom variety of photos wanted to transform 

For established shops with giant classes of merchandise, you’ll want to use a picture optimization and automation device for this. Listed here are some options to get you began: 

Shopify Picture Optimization Instruments and Search engine marketing Apps 

  1. Benchmark Hero’s free Shopify picture optimization device  
  2. AVADA picture optimizer Shopify app with plans beginning at $29 per thirty days
  3. TinyIMG Search engine marketing and picture optimization Shopify app with plans beginning at $1.99 per thirty days

5. Put money into On-Web page Search engine marketing for All Pages

Subsequent, you wish to evaluation on-page Search engine marketing methods and be able to optimize as a way to enhance your Shopify retailer’s rating. In actual fact, constructing superior product pages that convert truly goes an extended solution to optimizing every web page for Search engine marketing and rising your retailer rank.  

As we highlighted in our DIY Search engine marketing submit, on-page optimization is significant in your web page and retailer rating, and it needs to be utilized to every web page in your retailer. This contains optimizing your: 

  1. Meta knowledge: Put effort into creating good meta descriptions and titles, as this not solely helps appeal to bots (rating), however buyers (clicks). 
  2. Web page titles: Web page titles ought to embrace essential key phrases/phrases and be extremely related to the web page’s content material. In different phrases, don’t put irrelevant key phrases for the sake of key phrases. 
  3. URLs: Every web page URL needs to be as quick and user-friendly as attainable. 
  4. Header key phrase placement: Headers ought to embrace the primary key phrase in at the least one H1, H2, or H3 header.
  5. Web page UX: Web page design and responsiveness impacts web page consumer engagement and subsequently performs a key function in how Google ranks your pages. 
  6. Picture optimization: Pictures needs to be optimized for velocity (measurement) and Search engine marketing (alt textual content). 
  7. Inbound and outbound hyperlinks: Every web page ought to embrace each inner and exterior hyperlinks the place attainable. 

6. Improve Your Key phrase Technique

If you wish to get your Shopify retailer to rank excessive on Google, you need to evaluation and improve your key phrase methods on a steady foundation. There’s a lot that goes into selecting the best key phrases in your Shopify retailer, however the two most vital parts embrace: 

  • Key phrase issue 
  • Key phrase analysis 

Relating to Search engine marketing key phrase analysis and upgrading your key phrase technique, you wish to discover pockets of key phrases that provide essentially the most potential for the least competitors. To get you began, listed here are 5 steps that can assist you discover the appropriate key phrases to spice up your retailer technique: 

  1. Look to your hottest merchandise 
  2. Mine your Procuring Search question studies
  3. Uncover winners in your Dynamic Search Advert queries 
  4. Use search engine search options to seek out new gems 
  5. Look to the appropriate third-party instruments and analysis websites 

You’ll find out tips on how to improve your Search engine marketing key phrase analysis and technique in full element in our eCommerce Key phrase Analysis [Full Guide + Hacks] submit, which covers: 

  • Find out how to do eCommerce analysis the appropriate means
  • The place to seek out efficient eCommerce Search engine marketing key phrases
  • How to decide on the appropriate eCommerce key phrases in your targets
  • The highest eCommerce key phrase hacks each vendor must know

Improve Your Key phrase Technique

7. Observe Good Hyperlink Administration

Hyperlink administration and methods are one other vital ingredient that play a job in your total retailer rating, in addition to your product web page Search engine marketing. The 4 most important elements of your total hyperlink administration technique embrace: 

  • Damaged hyperlink evaluation and fixing 
  • Inbound hyperlink administration 
  • Hyperlink title attribution 
  • Backlinking technique 

Let’s take a more in-depth have a look at every. 

Shopify Hyperlink Administration: Fixing Damaged Hyperlinks 

An important a part of your total hyperlink administration technique is reviewing and fixing damaged hyperlinks. They not solely negatively affect your buyer expertise, however hinder your retailer’s standing and rating with Google. Merely put, too many damaged hyperlinks inform Google that your retailer high quality is missing. 

The simplest solution to repair damaged hyperlinks is to: 

  1. Use hyperlink checkers akin to W3C Hyperlink Checker or Google Search Console to seek out damaged error pages
  2. Repair damaged hyperlinks utilizing Shopify URL redirects. You’ll be able to go to this information for those who’re new to creating URL redirects on Shopify 

Fix broken links using Shopify URL redirects.

Shopify Hyperlink Administration: Inbound Hyperlink Administration 

Inside linking is one other a part of hyperlink administration that improves Shopify Search engine marketing. This implies strategically linking to associated pages from different pages, and when completed proper, it would increase gross sales potential and rating. 

Listed here are some profitable inbound hyperlink methods you’ll be able to check to drive your Shopify Search engine marketing: 

  • Construct a stable natural social following  
  • Implement an eCommerce weblog stuffed with how-to guides and different high-value content material you could add to your product pages
  • Go multichannel with content material and spend money on new streams akin to dwell commerce, podcasts, YouTube channels, and many others. 
  • Use e-mail advertising to drive visitors again to your web site and thru your gross sales journey
  • Personalize product suggestions on product pages so as to add extra relevancy

Shopify Hyperlink Administration: Hyperlink Title Attribution

When doing a whole Search engine marketing audit in your Shopify retailer, you’re prone to see situations the place you’re alerted to lacking title attributes. Extra sometimes called anchor textual content, attributes give extra details about the web page you’re linking to. 

For instance, let’s take this StoreYa hyperlink, Fb Adverts for eCommerce.  

In a nutshell, hyperlink title attributes are used to make clear hyperlink context and assist management how Google perceives the hyperlink. The hot button is focusing in your customers, not search engines like google. And on the subject of Shopify Search engine marketing optimization, your titles play a important function. That is important for backlinking technique. 

To enhance hyperlink textual content, Yoast suggests the next: 

  1. Hyperlinks ought to match completely with the web page you’re linking to 
  2. Textual content that features the hyperlink ought to move naturally with the remainder of the content material 
  3. Hyperlinks mustn’t embrace methods or use gimmick textual content to get clicks  

example of link text

Shopify Hyperlink Administration: Backlinking Methods 

Lastly, let’s speak backlinking. The extra hyperlinks to your retailer you might have on websites that Google views nearly as good high quality, the upper your retailer’s perceived high quality will likely be, which in flip helps enhance your rating. 

Getting hyperlinks on good-quality third-party web sites is significant in serving to your Shopify Search engine marketing technique and getting your retailer to rank #1. A great backlink technique needs to be centered round creating high-value content material (weblog articles) after which matching it to extremely related content material.  

Listed here are some methods you will get backlinks to your Shopify retailer to spice up Search engine marketing: 

  1. Interview area of interest influencers in your web site to advertise hyperlinks and mentions 
  2. Up your word-of-mouth and PR technique sport 
  3. Strategy niche-related blogs and submit visitor submit pitches 
  4. Spy in your opponents and see who’s linking to them 
  5. Create participating high-value content material that individuals will wish to hyperlink again to
  6. Have your merchandise reviewed by top-ranking websites and/or influencers 

Bonus Content material: Every part You Must Know to Double Visitors with Instagram Sponsored Posts 

8. Put money into Excessive-Worth Content material

Creating high-quality content material can go an extended solution to boosting Shopify Search engine marketing. Not solely does making a weblog aid you rank for niche-specific key phrases (bringing extra focused visitors to your retailer), but it surely additionally opens up extra potentialities for the opposite Search engine marketing optimization steps talked about on this information. 

In brief, you want an Search engine marketing-driven content material advertising technique and an eCommerce weblog. Why? It: 

  • Improves your total bounce fee, which improves your rating 
  • Encourages inbound and outbound hyperlinks 
  • Helps you rank for long-tail key phrases 
  • Retains your retailer contemporary within the eyes of Google 

You’ll be able to learn extra about how an eCommerce weblog can increase Search engine marketing right here.

9. Enhance Natural Visitors with PPC

Sure, natural Shopify Search engine marketing is the dream. But it surely’s gradual, and to actually capitalize, it’s best to increase your methods and alter key phrases with the appropriate Google Adverts for eCommerce

When deliberate effectively, natural and paid search methods ought to increase one another, making certain you get most publicity for the least quantity of spend – AKA, nice ROAS. 

Paid advertisements can assist you dominate the highest of the primary web page whereas incomes you clicks. Clicks don’t simply imply potential gross sales. Additionally they imply decrease bounce charges and longer classes, all of which enhance natural Shopify rating. The hot button is relevancy and methods. 

So, how will you increase natural and PPC methods to spice up Search engine marketing? Listed here are some high suggestions from our PPC and eCommerce advertising consultants: 

  1. Assist promote new content material with Google: If you are ready for an natural submit to achieve traction, PPC campaigns can increase preliminary visitors to the submit, serving to to construct authority with Google. 
  2. Dominate SERPs: Combining natural and PPC campaigns for the precise search time period helps Shopify dominate SERPs for that time period. 
  3. Key phrase Analysis/check goal key phrases: PPC advertisements offer you entry to new potential key phrases, particularly when utilizing campaigns like Good Procuring. Additionally they are a great device you should utilize to check a possible Search engine marketing key phrase earlier than investing in content material for brand new key phrases. 
  4. Take a look at new areas and markets: Earlier than opening your Search engine marketing or content material advertising technique to new places, use PPC campaigns to gauge product or content material curiosity in that area.  
  5. Use PPC to check Search engine marketing content material: Earlier than finalizing your meta titles and descriptions, you’ll be able to run check campaigns utilizing these titles to gauge CTRs and consumer engagement.   
  6. Convert search visitors: Even when most of your visitors comes organically, PPC is significant in nurturing that visitors by the buying journey, particularly when mixed with knowledgeable PPC automation

The underside line is that whereas Shopify Search engine marketing is a long-term sport, PPC performs a vital function in constantly driving visitors, dominating SERPs, and boosting gross sales. And whilst you devlope long-term methods, it’s essential to have traffic-driving advertising methods in place that not solely fill within the gaps the place Search engine marketing lacks, but additionally feed your Search engine marketing success. 

Professional Tip: Enhance Search engine marketing and retailer rating whereas driving conversion in real-time with eCommerce advertisements automation. Visitors Booster automates Google, Fb, and Instagram advertisements utilizing distinctive AI expertise. In the end, it takes the burden off the shoulders of Shopify shops and ensures they get the appropriate prospects on the proper time for the appropriate price.


Get Visitors Now

10. Use the Greatest Shopify Search engine marketing Apps and Instruments

Final however not least, you want the appropriate instruments and apps if you wish to improve your Shopify Search engine marketing and rank #1 on Google. 

Going at it manually as your listing of merchandise – and prospects – grows turns into tougher and tougher. With growing machine studying tech, eCommerce automation is a should if you wish to compete, and Search engine marketing is not any totally different. However, as we talked about earlier, you don’t wish to go overboard with apps, as this will gradual your web site, which harms Shopify Search engine marketing. 

It’s a balancing act. You wish to select the appropriate device in your wants that matches into your finances. Listed here are among the finest Search engine marketing Shopify apps for 2022 price contemplating:

  1. Benchmark Hero: Benchmark Hero is a wholly free good Search engine marketing, Shopify retailer, and picture optimization device constructed by eCommerce Search engine marketing. PPC and advertising consultants. 
  2. Search engine marketing Supervisor: Search engine marketing Supervisor is an Search engine marketing administration device that features Search engine marketing scan, meta content material instruments, key phrase options, Google Search Console connection, search analytics, and extra. Plans begin at $20 per thirty days. 
  3. Plug In Search engine marketing: Plug In Search engine marketing Shopify app helps you notice Search engine marketing points and damaged hyperlinks as a way to increase your total Google rating. Paid plans begin at $29 per thirty days. 
  4. Visitors Booster: Visitors Booster combines advertising consultants and AI to run and handle paid campaigns to assist increase natural visitors. There are not any extra prices exterior of your precise promoting finances, however Shopify manufacturers should be spending a minimal of $120 per thirty days to enroll. 
  5. Good Search engine marketing: Good Search engine marketing is a Shopify app that features Search engine marketing tag era, damaged hyperlink fixes, and sitemap administration. Plans begin at $7 per thirty days. 

You’ll be able to learn extra about these and different high Shopify apps right here

Professional Tip: As what you are promoting grows past the seven-figure mark, it could be price hiring a Shopify Search engine marketing knowledgeable to assist. Competitors is getting fierce, and though operating a lean enterprise is the purpose, it’s essential to make investments extra to maintain up with elevated saturation. You can begin with our eCommerce Entrepreneur’s Information to Discovering Freelancers to seek out Shopify Search engine marketing consultants and different eCommerce service suppliers. 

Remaining Ideas: Boosting Shopify Search engine marketing the Proper Approach 

Right here’s the factor, the journey to get your Shopify retailer to rank #1 on Google is just not a fast one. It’s an extended, ongoing technique that takes time to come back to fruition. Whether or not it’s your meta descriptions or your picture alt textual content, each facet of your retailer performs a job in your total operating and Search engine marketing.

And as tedious as it may be at first, it is important that your methods are in place to sort out every ingredient for every web page. Why? As a result of search engine marketing and long-term visitors streams rely on it. 

To recap, here’s a Shopify Search engine marketing guidelines, or cheat sheet.

eCommerce Search engine marketing Guidelines 

  1. Arrange the appropriate monitoring and indexing instruments 
  2. Evaluation and optimize your Shopify retailer construction
  3. Take a look at and optimize your Shopify retailer velocity 
  4. Replace your retailer content material and optimize your photos 
  5. Put money into on-page Search engine marketing for all pages 
  6. Improve your key phrase technique 
  7. Observe good hyperlink administration 
  8. Put money into high-value content material  
  9. Enhance natural visitors with PPC 
  10. Put money into the appropriate Shopify Search engine marketing app or device 

Nonetheless have Search engine marketing questions in your on-line retailer? Submit your feedback under or go to these different high eCommerce Search engine marketing guides. 

free shopify seo audit tool

 

Nicole Blanckenberg

Nicole is a content material author at StoreYa with over sixteen years expertise and aptitude for storytelling. She runs on a wholesome dose of caffeine and enthusiasm. When she’s not researching the subsequent content material pattern or creating informative small enterprise content material, she’s an avid beachgoer, espresso store junkie and hangs out on LinkedIn.

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