Tuesday, June 28, 2022
HomeBrandingGaming Gear Is Made to Face up to Gamer Rage

Gaming Gear Is Made to Face up to Gamer Rage

When most of us consider an indignant gamer, we think about a livid particular person releasing their frustrations and unfavorable feelings on one of many equipment they use to play, an image that involves our thoughts most likely due to the memes we see across the web. However gamer rage is greater than memes; it’s a actual phenomenon that many gamers wrestle with. Actually, in response to a survey by Opera GX, greater than two-thirds of avid gamers (65% UK and 69% US) expertise emotions of rage after they lose. For extra gamers (85% UK and 83% US), a lag or gradual web connection are sufficient to set off their anger.

Sadly, when such unfavorable feelings take over them, they take revenge on what they worth most: their gaming peripherals. Truly, one in 5 British avid gamers (19%) and one in three American gamers (29%) confess that they’d destroyed their pc equipment comparable to keyboards, mouses, or controllers in suits of anger.

Fortunate for them — or fairly, for his or her gear — the browser of alternative for hundreds of thousands of avid gamers has developed a line of controllers they’ll use to take out their frustrations. Developed with the assistance of the Officer & Gentleman company, the “Anger Controllers” are “the world’s first unbreakable peripherals,” specifically designed to face up to even to most aggressive remedy. To current the gathering, the corporate launched a spot voiced by Halo announcer Jeff Steitzer, who calmly narrates the gear’s superb options that make these equipment indestructible. Sooner or later although, viewers discover the reality behind these controllers. Right here, take a look your self on the video beneath and uncover why Opera GX determined to develop this type of gaming gear.

Yup, pretend! Nonetheless, these merchandise will not be a joke both — regardless of being imaginary, the concept behind this pretend assortment is to talk about a difficulty that’s actual. As a result of tackling gamer rage can be simpler if gamers discover ways to management their anger. “Anger Controllers are our tongue-in-cheek means of highlighting the very actual problem of rage and anger administration amongst avid gamers, which impacts many people together with these they play with,” explains Maciej Kocemba, Head of Opera GX.

Javi Iñiguez de Onzoño, Govt Inventive Director on the Marid-based company, says: “Gamer Rage is a really actual problem within the gaming neighborhood, and Anger Controllers are Opera GX’s means of beginning an open and trustworthy dialog about one thing that impacts not simply the avid gamers themselves, however these round them.”

The unbreakable and faux controllers are a part of Opera GX’s wider effort to boost consciousness in regards to the problem and assist avid gamers discover ways to address such emotions. Moreover releasing its first “Rage Report” with information on US and UK avid gamers’ day by day frustrations, the model joined forces with Dr. Alok Kanojia — often known as Dr. Okay. — to offer gamers tips about learn how to handle their anger related to gaming. On June sixth, Dr. Okay. was joined by standard streamer Cr1TiKaL for a dialogue on avid gamers’ psychological wellness matter, a dialog that was streamed in GX Nook.


Consumer: Opera GX

Company: Officer & Gentleman

Govt Inventive Administrators: Javi Iñiguez de Onzoño & Alex Katz

Managing Director: Jose Ortiz

Enterprise Director: Marta Blanco

Account Supervisor: Karina Guerra

Account Govt: Elena Rodriguez

Inventive Supervisors: Gonzalo Arica & Ricky Solano

Inventive staff: Javi Diaz & David Sanjuan

Company Producer: Karina Guerra

Manufacturing Home: RARE

Director: Martín Rietti

DOP: Andy Pulido

Govt Producer: Joan Carles Gómez

AD: David S Murga

Artwork director: Leila Rodríguez

Sound: Sergio de la Fuente

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