Making a TikTok is half the battle — now you want the proper individuals to observe it. However with over 1 billion month-to-month customers on the platform, it is easy to get misplaced within the crowd.
Enter your secret weapon — the hashtag. Whereas many entrepreneurs method hashtags as an after-thought, they are a powerhouse for engagement, visibility, and discoverability. Even if you happen to aren’t working a full-scale hashtag marketing campaign, they need to be part of your total TikTok technique.
Right here, we’ll discover the advantages of utilizing TikTok hashtags, talk about finest practices for utilizing them, and uncover what sorts of hashtags are hottest on the platform.
What are TikTok hashtags?
Like Instagram and Twitter, TikTok makes use of hashtags to group content material round a selected matter, making it simple for individuals to seek out movies that curiosity them.
The hashtag “method” features a hash signal (#), adopted by a subject (e.g., crafts, journey, trend, sports activities, and so forth.). The very best hashtags are usually comparatively brief, concise, and straightforward to recollect.
Manufacturers can use hashtags to construct model consciousness, enhance social engagement, and drive conversions. To go a step additional, they’ll additionally sponsor a hashtag — often called a branded hashtag — to encourage TikTokers to create content material round it. The most well-liked branded hashtags have amassed hundreds of thousands of views and 1000’s of response movies.
Subsequent, let’s dive deeper into the significance of TikTok hashtags — and canopy finest practices for utilizing them.
Why are TikTok hashtags so essential?
Hashtags have the facility to broaden your attain past your present viewers. Let’s dive deeper into their advantages:
1. Present context.
For one, hashtags present a layer of context on your TikTok movies. As an example, if you happen to add a video of you taking part in a online game, you possibly can embrace the hashtag #gaming. Then, the TikTok algorithm decides who could be most all in favour of seeing your video on their feed.
2. Discoverability and engagement.
Hashtags categorize movies beneath sure subjects — like #gaming — so customers can simply discover content material they’re all in favour of. In consequence, your content material has extra possibilities to be found, even when somebody does not observe your model.
With extra eyes in your content material, you might have the next probability of engagement. In any case, customers can solely “like” and touch upon movies that seem in entrance of them. So, extra attain usually interprets to increased engagement.
3. Constructing group.
Hashtags are a fantastic instrument for constructing group. As an example, branded hashtags are an efficient option to encourage customers to interact together with your model and create movies round a sponsored hashtag.
For instance, when Nissan Australia needed to advertise its new sports activities automobile, the JUKE, they turned to TikTok. They created a branded hashtag — #improvisewithJUKE — and challenged customers to make their very own automobile business voiceover, with the winner receiving a function in a future JUKE business.
The outcomes? 129.4 million video views globally and over 34,000 video submissions, resulting in a 92% raise in model consciousness for the JUKE.
The way to Use Hashtags on TikTok
Hashtags on TikTok work identical to they do on Instagram and different social platforms. If you add a video, you might have the choice to jot down a caption — and that is the place you wish to embrace your hashtags. Whereas this sounds easy, listed here are a number of finest practices to remember:
1. Discover the perfect hashtags on your content material.
It is important to analysis hashtags related to your model, your trade, and your viewers. A technique to do that is by testing your competitors as a result of there’s seemingly an viewers overlap. Observe what hashtags they use and be aware which of them get probably the most views and engagement.
You may also discover inspiration on the app’s Uncover web page. Right here, you’ll be able to flick thru trending hashtags and sounds. Uncover additionally showcases widespread movies that use these hashtags that will help you discover inspiration.
2. Mix area of interest hashtags with widespread ones.
This may sound counterintuitive, however solely focusing on widespread hashtags could be ineffective. Whereas they’ve a bigger viewers, they’re additionally extremely aggressive. As a substitute, it is higher to have a combination of each area of interest and widespread hashtags.
Area of interest hashtags have fewer individuals looking for them, however those that do are extremely engaged and . As an example, #meals is a well-liked TikTok hashtag with hundreds of thousands of impressions, however #cakedecorating is extra area of interest with a fraction of the viewers. By incorporating each, you faucet into two totally different audiences.
3. Keep aware of the character restrict.
TikTok limits captions to 300 characters. Whilst you might squeeze as many hashtags as doable into your caption, a protracted string of hashtags can confuse your viewers — and this does a poor job of explaining your video. As a substitute, consultants recommend 3 to five hashtags because the optimum quantity.
Well-liked TikTok Hashtags
In accordance with a current Statista report, TikTok sees probably the most hashtag views from leisure content material (535 billion views, to be precise). This aligns with one other examine by HubSpot that studies humorous and entertaining content material has the best engagement and ROI than every other content material kind.
The second hottest class on TikTok is dance with 181 billion hashtag views, adopted by pranks, health and sports activities content material, residence renovations, and sweetness and skincare.
To seek out the preferred hashtags in real-time, go to the Development Discovery web page on TikTok. Right here, you can find a complete listing of trending hashtags, songs, and creators.
Again to You
When you create a TikTok video, your work is not over. Now it’s good to place your content material in entrance of your viewers. Probably the greatest methods to do that is with hashtags. Begin with the guidelines on this article and at all times maintain a watch out for hashtags that relate to your model or viewers.