When the tip of the month rolls round, you might be able to shut a deal earlier than deliberate by interesting to a purchaser’s sense of empathy. The client sometimes understands the gross sales course of and might empathize with the need to attain month-to-month objectives. Ship an e-mail that’s clear about the truth that you’re attempting to hit a quantity for the tip of the month and hoping to tug the deal ahead.
Be aware: You need to solely run this play with contacts with whom you may have developed a robust rapport.
- Late gross sales stage
- Purchaser with whom you may have a robust rapport
- E-mail to essential level of contact
“We’re sending these messages out to the best individuals — those that see worth in ZoomInfo however maybe want one further push on the finish of the month. It drives these extra transactions we in any other case wouldn’t get.”
Steve Bryerton, Senior VP of Gross sales, ZoomInfo