Harvest Snaps, the unique better-for-you (BFY) snack and flagship model of Calbee America, Inc., has appointed artistic and media company Cutwater, with workplaces in San Francisco and New York Metropolis, as their digital artistic company of file after a complete evaluation.
Below this relationship, Cutwater will spearhead communications efforts, together with artistic, digital, model, and social technique. The company will work throughout Harvest Snaps’ Baked Snacks and Crunchy Loops merchandise. Each Baked Snacks and Crunchy Loops are powered by plant-based protein and faucet into veggies (similar to baked peas, lentils, and beans) because the #1 ingredient.
“The snack class is essentially the most dynamic and attention-grabbing class on the market, and Harvest Snaps is likely one of the most attention-grabbing manufacturers throughout the house. Their nice style and better-for-you advantages are actual differentiators”, explains Cutwater Founder and CCO Chuck McBride. “We see a number of strategic and cultural potentialities with this model. It has a little bit of a cult following, which is at all times inspirational, particularly on the digital and social panorama.”
The collaboration comes on the heels of Harvest Snaps’ latest rebrand, a serious milestone and turning level for the BFY snack that rolled out a brand new brand, model movie, packaging, illustrations, color palette, typography, iconography, and extra. It additionally follows Cutwater’s newest win because the artistic and media company of file for petcare model Hartz.
Calbee America, Inc.’s Head of Advertising and marketing Sandra Payer provides, “As we convey our refreshed model and new improvements to market, we’re excited for the assist Cutwater and their artistic group can present to Harvest Snaps. From creating new, participating content material to launching digital activations, I’m assured that our work will disrupt, in one of the best ways doable, the way in which we talk with our shoppers.”
For the remainder of the 12 months forward, Harvest Snaps appears to be like to proceed this thrilling interval of development by launching its first-ever D2C platform together with a brand new “Combined Snack Pack” providing and school sampling occasions. Upcoming campaigns and initiatives with Cutwater, which can embrace paid media assist, are slated to kick off with TikTok and AR activations, a refreshed content material library of pictures components for digital and social, in addition to influencer and retailer partnerships with prime names.
In keeping with Cutwater Principal and President Christian Hughes, “Harvest Snaps was one of many trailblazing pioneers in veggie snacks. I used to be a client and fan of the product earlier than we had even formally met. We’re thrilled to work with their group throughout this transformative time of their enterprise and look ahead to driving audiences to snap up the goodness.”
Cutwater is an impartial artistic and media company with workplaces in San Francisco and New York Metropolis. Headed by promoting thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the company prides itself on constructing distinctive campaigns for challenger and legacy manufacturers alike. These have included the likes of Google, Russell Stover, Brawny, Jeep, Ray-Ban, and extra. https://www.cutwateragency.com/
About Calbee America, Inc.:
Since increasing from Japan in 1970, the Calbee group has been keen about making plant – primarily based, nutritious snacks from high quality components that convey a smile to your day. Their mantra is to “Harvest the Energy of Nature,” which is demonstrated by their flagship Harvest Snaps model created from veggies because the #1 ingredient. Producing its merchandise in Fairfield, CA , Madera, CA, and Senatobia, MS, the corporate continues to innovate with new purple lentil Crunchy Loops and San Joaquin Almond Nut Chips. Go to https://calbeena.com/ for extra data. Additionally go to HarvestSnaps.com and observe @harvestsnaps on social media.
LinkedIn: Calbee America