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HBO Max and Discovery+ to Merge


Warner Bros. Discovery has shed extra mild on the destiny of HBO Max; The corporate detailed a timeline for its plans to mix HBO Max and Discovery+.

The streaming companies that existed previous to WarnerMedia and Discovery’s merger final April, with the blended providing coming to the U.S. in summer season 2023.

First, Warner Bros. Discovery will focus the rollout on markets the place HBO Max has already launched. Beginning with the U.S. and with Latin America following later within the yr. European markets will get the brand new streaming service early in 2024, with Asia Pacific and different markets coming later that yr.

There’s no information but on what the identify of the brand new, mixed service might be or how a lot it is going to value. The plan is to unveil three separate choices: a free, ad-supported TV (FAST) platform, just like a Tubi or Pluto TV, an ad-supported paid tier and an ad-free paid tier.

The FAST tier might be considerably completely different than the opposite two choices and function a strategy to introduce new subscribers to the Warner Bros. Discovery ecosystem.

“The content material we’re speaking about in that form of a product could be completely completely different than the content material that might be in our premium SVOD choices, the excellence is completely completely different,” mentioned JB Perrette, president and CEO of Warner Bros. Discovery streaming. “With over 100,000 episodes throughout our mixed portfolio, there’s a number of content material that wouldn’t essentially make sense in a premium product which may make sense in a FAST.”

Warner Bros. Discovery is focusing on the U.S. streaming enterprise to be worthwhile in 2024 and hopes to achieve 130 million international subscribers by 2025.

“Key measures embrace: No. 1, the shutdown of CNN+. No. 2, restructuring the scripted content material portfolio on the linear nets, youngsters and animation, direct-to-HBO Max movies in addition to worldwide native content material not sufficiently supported by sturdy sufficient funding circumstances,” Wiedenfels expressed.

The article HBO Max and Discovery+ to Merge appeared first on World Branding Discussion board.



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