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High 5 Video Advertising and marketing Challenges in 2022 [New Data]


Video entrepreneurs report that it affords the highest ROI of any media format, however those that use it nonetheless face challenges with the technique.

The HubSpot Weblog Video Advertising and marketing Report surveyed 500+ video entrepreneurs and requested them about their high challenges, and we’ve compiled them on this publish. Learn on to be taught what entrepreneurs are coping with and methods to overcome them in your technique.

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High Video Advertising and marketing Challenges in 2022

The highest 5 video advertising challenges are:

  1. Lack of time to create video content material.
  2. Problem creating an efficient video technique.
  3. Insufficient finances to create video content material.
  4. Problem with the video creation course of (producing, filming, enhancing movies).
  5. Lack of content material concepts.

graph displaying the top video marketing challenges faced by video marketersLet’s go extra in-depth into every of those challenges and how one can deal with them in case you additionally battle with them.

1. Lack of time to create video content material.

Entrepreneurs put on many hats and create a number of several types of content material on a number of channels, so it is sensible that discovering the time to steadiness all the pieces is usually a problem.

Because of this, it’s no shock that missing time to create video content material is the highest reported problem for video entrepreneurs. With regards to an absence of time, in addition they be aware that essentially the most consuming half is pre-production, which entails arising with concepts, writing a transcript, casting, and so forth.

The most effective methods to treatment an absence of time to create video content material is to have an efficient video technique.

2. Problem creating an efficient video technique.

A video technique could be essential to success for video entrepreneurs. Nonetheless, those that already leverage the format say that it’s the second most difficult a part of video advertising.

When you’re hoping to beat this problem, the method for making a video advertising technique is much like all others: determine your target market, align with related stakeholders, create timelines and budgets, select distribution channels, develop messaging, and determine on the way you’ll observe success.

Entrepreneurs say that some extra components to think about when creating your technique are:

  • The way you’ll successfully promote your video content material.
  • The way you’ll seize consideration within the first few seconds.
  • The way you’ll preserve your movies brief and concise.

graph displaying effective strategies for generating leads from marketing videos

3. Insufficient finances to create video content material.

A video advertising finances accounts for all the pieces that goes into the video creation course of, from storyboarding to selling your movies to get a excessive ROI.

When you’re having bother arising with a finances, right here is how entrepreneurs usually break down theirs:

  • 24% is devoted to manufacturing,
  • 20% is devoted to pre-production,
  • 20% is devoted to post-production.

video marketing budget

4. Problem with the video creation course of (producing, filming, enhancing movies).

Our survey discovered the next suggestions from entrepreneurs in terms of the video creation course of:

  • Investing in your personal video tools is worth it in the long term, as 62% of entrepreneurs who personal tools describe the creation course of as “straightforward.”
  • The preferred video enhancing software program is Adobe Premiere Professional.
  • 44% of entrepreneurs use an iPhone as their major digital camera for video content material.

Another methods to make the video creation course of run extra easily are to create a script and put together your shot checklist, set up your studio forward of time to make sure you have all the pieces you want, and prep expertise by giving them the script forward of time.

5. Lack of content material concepts.

29% of entrepreneurs say {that a} lack of content material concepts is a big advertising problem. Listed below are some high-quality and efficient content material concepts in case you’re fighting the identical situation:

  • Content material showcasing services or products has the very best ROI, based on entrepreneurs who use it.
  • Content material showcasing your model’s values is the second most leveraged kind of content material and the second best at producing leads and engagement.
  • Stylish content material associated to cultural moments and information tales will get important engagement.
  • Relatable content material is on the rise for the latest investments in 2022.

Shoppers like watching movies, so meet them the place they already are.

Shoppers’ habits clearly present that video is a top-consumed and loved media format. Because of this, overcoming the widespread video advertising challenges will allow you to meet viewers demand, generate engagement, and depart a long-lasting impression.

Discover videos, templates, tips, and other resources dedicated to helping you  launch an effective video marketing strategy. 



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