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How corporations’ observances of Juneteenth are evolving, based on DE&I execs from Levi’s, FleishmanHillard

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Juneteenth communications should be rooted in DE&I

Whereas lengthy celebrated by Black Individuals, Juneteenth has gained a broader understanding and recognition since 2020, when the homicide of George Floyd by the hands of police and the ensuing racial reckoning prompted many organizations to watch the vacation for the primary time.

“It’s essential that we perceive that there’s a couple of independence day that’s held as actually vital on this nation,” mentioned Elizabeth Morrison, chief range, inclusion & belonging officer at Levi Strauss & Co.

Since June 19 falls on a Sunday this yr – coinciding with Father’s Day – many organizations will probably be celebrating the next week.

From hasty celebrations put collectively in a number of weeks in 2020 to extra considerate, elaborate observances in 2021 and even its institution as a federal vacation, organizations of all types are working to develop their programming and storytelling round Juneteenth, which commemorates June 19, 1865, when enslaved individuals in Galveston, Texas realized that they’d been freed – two years earlier.

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