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How To Migrate Occasions From Common Analytics To Google Analytics 4


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I’m not too assured in Google Analytics 4 regardless of the excitement being handed by the Google Analytics group. Firms have spent thousands and thousands of {dollars} to reinforce and combine their websites, platforms, campaigns, occasions, and different measurement information inside Common Analytics solely to search out that it doesn’t robotically work inside Google Analytics 4. Occasions aren’t any completely different…

It’s disappointing that Google continues to advertise the deadline for migration, with out really offering any technique of automating the migration. Our purchasers didn’t price range for this work, so it’s an added expense in migration, coaching, and troubleshooting.

That stated, that is the place the neighborhood is available in and makes a distinction. As my digital transformation agency works emigrate our purchasers over, we’ll be sharing the work right here on Martech Zone. As all the time, be at liberty to remark, appropriate us, or present us with a greater answer if you happen to don’t consider we’re hitting the mark… we’re studying, too!

Common Analytics Occasions Versus Google Analytics 4 Occasions

Your complete idea of occasions has modified between Common Analytics (UA) versus Google Analytics 4 (GA4). In Common Analytics, an occasion was a guide document that needed to be triggered in your web site, and the data handed into Google Analytics. There are 4 variables:

  • Occasion Class – A required variable that should be handed. Eg. Kind
  • Occasion Motion – A required variable that should be handed. Eg. Submitted
  • Occasion Label – An non-obligatory variable that may be handed. Eg. /landingpage/demorequest
  • Occasion Worth – An non-obligatory variable that may be handed for the worth of the occasion. Eg. 77

Google Analytics 4 takes extra of a data-agnostic view of occasions… that means there are each system-defined occasions in addition to occasions you possibly can add and customise. Google Analytics 4 even supplies suggestions on what these occasions must be. All of them cross information in the identical format:

  • Occasion Title – A required variable that should be handed. Eg. generate_lead
  • Parameters – Three non-obligatory parameters (parameter_x, parameter_y, parameter_z) you could cross. In case you customise these, they should be added as customized dimensions in your GA4 occasion. You’re allowed as much as 50 event-scoped customized dimensions. You possibly can archive unused ones as properly. (In case you use Analytics 360, the restrict is 125).
  • Worth, Foreign money – An non-obligatory worth and the forex it’s measured in. Eg. 77, USD

So… the perfect implementation of occasions in Google Analytics 4 is to plan forward and unify your naming conventions so that you simply don’t run out of customized dimensions. It additionally signifies that it’s not beneficial emigrate your current occasions. You must deal with a Google Analytics 4 implementation as a brand new platform. Listed here are the steps that I might suggest you are taking:

Step 1: Allow Google Analytics 4 Enhanced Measurement

One factor to remember as you’re implementing Google Analytics 4 is that a few of the tagging we needed to manually implement previously for UA might be robotically enabled in GA4. In Admin > Property > Knowledge Streams > [Your Stream], you possibly can allow scroll occasions, outbound click on occasions, web site search occasions, type interactions, video engagement, and file downloads!

ga4 enhnaced events

Step 2: Doc Your Common Analytics Occasions to GA4 Really helpful Occasions

Export your present occasions from Common Analytics right into a spreadsheet after which manually evaluation the beneficial occasions from GA4 that you simply need to migrate them to. It will decrease the necessity to construct out customized dimensions on your implementation. Google recommends the next occasions for all properties:

For e-commerce and on-line gross sales, these occasions will robotically populate an Ecommerce Purchases report.

Step 3: Add Customized Dimensions for Your Customized Occasions

For any occasions that aren’t mapped to beneficial occasions in Google Analytics 4, you’ll must create them as customized dimensions. That is completed in GA4 > Configure > Customized definitions > Create customized definition:

custom dimension

An instance of this can be monitoring a chat bot getting clicked open. Title your dimension, set the Scope as an occasion, present an outline, after which select a parameter or property from the listing… or enter the identify of a parameter or property you’ll acquire sooner or later.

Step 4: Implement Google Tag Supervisor And Add GA4 Occasions

In case you haven’t already, you’ll completely need to implement Google Tag Supervisor to handle all of the tags and occasions that you simply’re at the moment recording utilizing Common Analytics. Tag Supervisor allows you to set off occasions seamlessly with out having to code occasions all through your web site… which is vital as you migrate occasions to GA4.

With GA4, you possibly can add the precise occasions that you simply need to document throughout your web site. For instance, we’ve a set off for a consumer that we constructed when somebody submitted a Hubspot Kind in Common Analytics. We had been capable of repurpose that actual set off to additionally document the GA4 Occasion generate_lead, passing the Hubspot Kind GUID that we will later monitor again to the shape identify.

ga4 event

In Step 2, you mapped all your outdated occasions to GA4 occasions in a spreadsheet. For any occasions that aren’t robotically captured utilizing enhanced measurement, you’ll need to create GA4 Occasion Tags for every of the Occasion Names that you simply selected after which cross the non-obligatory parameters, worth, and forex. For the customized dimensions you added in Step 3, you’ll need to create customized GA4 occasions with the Occasion Title the identical.

You’ll want to check your Google Tag Supervisor configuration and manually fireplace utilizing the preview device to make sure the info is being correctly despatched to GA 4. GA4, as with Common Analytics, isn’t all the time real-time in its information assortment.

Want Assist Migrating To Google Analytics 4?

Watch a Tutorial Video On Migrating UA Occasions to GA4

I need to give a shout-out to Analytics mania, who supplied an awesome walk-through on migrating UA occasions to GA4. That is the place I discovered most of this data… it’s definitely worth the watch and I’m certain his course would offer all of the coaching you want:



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