Oplytic is an skilled, high-touch boutique efficiency advertising company, combining best-in-class service and applied sciences to assist purchasers purchase new clients at scale and at value. Let’s take a deeper have a look at their strategy and suggestions under.
Q: Are you able to give us a high-level overview of Oplytic?
A: We’re a boutique efficiency advertising company based mostly in Chicago. Which means we provide a high-touch strategy and actually pleasure ourselves on glorious service. For over 10 years we’ve specialised in performance-based acquisition campaigns centered on acquiring our purchasers’ dream clients at scale.
Q: What are the highest methods you promote manufacturers?
A: We work with an eclectic group of manufacturers and publishers, and match our promotional ways to verify the manufacturers we work with are being promoted in a means that aligns with their targets and values. Usually, our writer combine contains branded content material, e-mail, and rewarded and show placements.
Q: What’s the complete attain of your viewers?
A: Anybody with a cellphone or pc 😊. The wonderful thing about being an company is we will recruit and promote with a writer combine that reaches our purchasers’ goal audiences, wherever they might be.
Q: Which verticals carry out the very best with Oplytic?
A: We’re operating profitable campaigns in numerous totally different verticals together with way of life, well being and health, finance, low cost and reward companies, and even B2B.
Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?
A: Completely! We helped a consumer increase their rewards program by over 50,000 new members. We’ve additionally launched a significant B2B marketing campaign centered on focusing on SMBs with hiring wants and exceeded each their total acquisition and ROI targets.
Q: What’s one thing distinctive about Oplytic?
A: What actually units us aside from different boutique businesses is our technical assets and know-how. We’ve got full-time in-house builders that assist us higher combine, handle, and interpret knowledge from all of our publishing companions. We pleasure ourselves in constructing customized options for our purchasers and integrating each proprietary and best-in-class third-party applied sciences, together with every little thing from attribution suppliers to creating and testing touchdown pages and fraud prevention applied sciences.
Q: Any tendencies or insights to share with manufacturers?
A: With the attribution challenges offered by App Monitoring Transparency (ATT) on iOS, we’ve seen advertisers’ advertising budgets shifting from iOS show/video adverts to desktop or Android-targeted campaigns. Having the ability to calculate ROI is significant for advertisers, and with out dependable attribution on iOS, that’s simply not doable.
We’d additionally wish to thank TUNE for being such a beautiful accomplice for over eight years. We love working with their proficient staff, and their know-how and unbelievable degree of service has been instrumental to our success.
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Tie Davidson is a 16-year veteran within the Affiliate Advertising house, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of well known affiliate networks and cell platforms the place he specialised in constructing scalable long-term partnerships . Tie presently resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.