Tuesday, June 28, 2022
HomeAdvertisingLeo Burnett Receives 4 Grand Clios for his or her Gun Management...

Leo Burnett Receives 4 Grand Clios for his or her Gun Management Work

Since 1963, practically 193,000 youngsters and youths have been killed with weapons on American soil—greater than 4 instances the variety of U.S. troopers killed in motion within the Vietnam, Persian Gulf, Afghanistan, and Iraq wars mixed, in keeping with Kids’s Protection Fund.

In response to the gun management advocacy group Change The Ref, final 12 months alone 3,044 extra college students didn’t get the prospect to graduate as a result of they have been killed by a gun.

I discover it exhausting to write down the subsequent sentence after being obliterated by the devasting information of life as revealed above.

In what sort of a world are youngsters routinely murdered?

Change the Ref Is Altering the Rating

Change the Ref was began by Manuel and Patricia Oliver within the reminiscence of their son Joaquin who was a sufferer of the Parkland Excessive Faculty capturing.

Final night time on the Clio Awards ceremony Manuel introduced the home to tears with a robust name to motion for advertisers to make use of their affect to forestall gun violence, stating: “The promoting trade is probably the most highly effective power as a result of you’ll be able to change the long run by telling the reality.”

Duped Into Being Themselves

Final 12 months, Change The Ref labored with Leo Burnett Chicago to ask former NRA president, David Keene, and distinguished economist and gun advocate, John Lott, to talk on the commencement of James Madison Academy in Las Vegas, NV.

Paradoxically, if these males who devoted their lives to opposing background checks had performed one right here, they’d have realized that JMA was a fictional establishment created by the group at Leo Burnett.

Lott later stated this was his first commencement speech and he deliberate to talk about life recommendation, not politics, however the organizers insisted that he handle gun rights. After showing on the “rehearsal”, he acquired a name that the commencement was canceled, and by no means heard again from the organizers.

Lott informed KSNV in Las Vegas that he didn’t understand the speech was faux till information websites began calling him for feedback.

22 Trophies for the Brutal Reality

For his or her efforts, Leo Burnett Chicago took dwelling 4 Grand Clios in Print, Direct, Expertise/Activation, and Built-in marketing campaign. In complete, the work earned 22 trophies this cycle.

Seeing the empty chairs in a subject the place completely happy graduates would in any other case be is a such highly effective demonstration of the core drawback. We will solely care a lot in regards to the authentic intent of the Second Modification when children are being shot and killed in our faculties, in film theaters, at live shows, and so forth.

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