Tuesday, June 28, 2022
HomeProduct ManagementManaging Stakeholder Expectations with Intercom Product Chief

Managing Stakeholder Expectations with Intercom Product Chief


Product Folks, you understand Launch! is among the greatest locations to make profession connections and create neighborhood. However do you know it’s additionally the place we maintain bi-weekly AMAs with at present training Product Leaders?

Final week, we had the pleasure of internet hosting Shilpi Agrawal, Product Chief at Intercom as she answered questions on managing stakeholder expectations and breaking into Product. To ask your stay questions in future AMA classes, be a part of Launch! The Product Group.

Meet Shilpi

Shilpi Agrawal, Product Leader at Intercom

Shilpi Agrawal is a Product Chief at present constructing nice merchandise at Intercom.

All through her half of a decade within the Product Administration world, she has additionally labored at nice startups together with VMock and ShareChat. She additionally hung out as an Affiliate Guide at Zinnov, the place she was the primary intern to be provided a full-time position with the corporate.

What could be your suggestion for folk attempting to maneuver from Consulting to PM position, particularly when PM roles want previous PM expertise?

Requirement of prior PM expertise for a PM position varies relying on the corporate and stage of open PM position. Many corporations and leaders recognise that variety in previous expertise makes for a terrific PM candidate. Folks from backgrounds in enterprise, entrepreneurship, analytics, gross sales, assist, consulting and so forth are all the time inspired to shift to product if they’re enthusiastic about it.

Folks having a background in administration consulting can turn into wonderful Product Leaders as they’re typically vital thinkers and drawback solvers. They might make for wonderful Product strategists, designers and communicators. My suggestion for them is to current their constructive skillset like with the ability to align product with enterprise and hone their complementary expertise like execution and product considering additional! :slight_smile:

Do you assume somebody with expertise bringing merchandise to market in one other position might be profitable as a Product Supervisor? I’ve been within the product design and growth subject (attire and equipment / onerous items, not digital merchandise) for 20 years in an e-com setting.

person seated with a disposable coffee cup in front on them and a phone and credit card in hand. they are looking down at the phone screen

Completely!!! 100% The truth is, I’d go one step past and say that having you of their Product Staff could be a pleasure for any Product Staff particularly e-commerce or logistics-first corporations. I’ve no doubts about it.

Since you have got intensive information in e-commerce merchandise, you already perceive the patron psychology and ache factors. You already know the way to navigate/mitigate the issue and assist individuals purchase. It’s crucial for Product people to grasp shopper psychology and ache factors to have the ability to construct nice merchandise. Early PMs do a number of analysis to construct the context you have got already constructed over years! I don’t assume having expertise constructing merchandise digitally is a should have. Principally, on-line or offline – each varieties of merchandise are aimed toward making lives easier by fixing for many necessary shopper ache factors.

Incompetent Product Advertising, GTM technique or gross sales is among the main causes many merchandise fail. Distribution is essential to many industries. Your expertise taking offline merchandise to market will help a Product Staff tremendously to launch very profitable merchandise. Key areas that you’ve got a lot expertise in will help you in your Product Administration journey forward. You will have expertise to make most impactful merchandise and get them effectively adopted.

How do you socialize Product Roadmaps to stakeholders? Is there a particular method that you simply love to do it that has labored effectively for you?

Aligning a number of stakeholders to Product Roadmaps will be tough, particularly for giant corporations. My recommendation is to over-communicate. Share early, share typically. Be clear. Present a discussion board for everybody to contribute. Talk dangers and dependencies as early as potential. Get suggestions and work on them to make sure everyone seems to be a part of the roadmapping course of – from the execs to your staff ICs.

To study extra on this subject, learn Product Administration Expertise: Stakeholder Administration

What strategies do you employ to make sure that you’re on the precise path for Product Growth? How a lot testing and validation is sufficient earlier than you’re comfy delivery a brand new model of a product or a brand new product all collectively?

I typically quote, “Don’t let good be the enemy of good.” It’s a legit wrestle for PMs to prioritise right Product Necessities.

I’d recommendation that you do you – as a lot as needed so that you can persuade your self and your staff that you simply’re constructing the most effective and most impactful merchandise that you may. Carry within the buyer suggestions from totally different sources, knowledge, your personal instinct. Be very near the issue assertion and outline it. Be very near the purchasers themselves and ask for his or her assist at any time when wanted to prioritize right drawback.

Launch a smaller slice of your resolution tackling the core drawback and let buyer suggestions information you and show you how to validate necessities (is that being adopted? are the purchasers asking for one thing extra?) to make sure you’re on the proper path. Buyer suggestions is the oxygen for product.

What recommendation do you have got for managing stakeholder expectations? Particularly after they wish to launch a product even when the info reveals nobody needs it.

I hear you! I don’t assume it’s a wholesome staff or firm setting if individuals launching a product (PMs, Engineers, Designers and so forth) don’t imagine within the product or the work they do however firm leaders push them to do it, being conscious of it.

I’d say the one factor anybody (not simply PM) in such a staff can do is voice their opinion and again it with substance and proof. Hope that everybody will get to construct issues they imagine are impactful :slight_smile: however I perceive we don’t stay in a super world sadly and actuality typically is dangerous :frowning:

Concerning managing expectations – I believe clear, clear, early communication which is documented is nice technique to handle expectations.

Any remaining recommendation?

My recommendation is generic – you typically know the precise reply. Be daring and brave and arise for yourselves. You’ll shine in no matter you do. :sparkles:

A e-book I can’t advocate sufficient for analysis – The Mother Take a look at.

If any of you wonderful individuals wish to be a part of an incredible mission – take a look at Intercom’s careers web page. We’re rising! Intercom is hiring a Senior Product Supervisor. 

If you happen to want to get in contact with me, you may ship me a DM on Twitter or shoot me an e mail at [email protected]. I’d love to listen to if this was helpful or not. Reiterating that suggestions is the oxygen for development and I’d love to listen to from you pretty individuals :blush:





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