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HomeB2B MarketingMeritB2B Relaunches As Anteriad | True Affect

MeritB2B Relaunches As Anteriad | True Affect

March 31, 2022

New Branding Aligns With Firm Positioning as a Trailblazer in B2B Advertising and marketing

Rye Brook, NY (March 31, 2022) – MeritB2B immediately introduced the corporate’s new title, Anteriad, and new model positioning at their annual PowerB2B Progress Summit. Anteriad, which means “pointing ahead”, precisely represents each the corporate’s forward-looking strategy, and their options that assist their prospects take the lead in a aggressive market. The brand new model additional emphasizes the constructive momentum that places Anteriad and its prospects out in entrance.

“Anteriad is an organization that’s forward of its time and forward of the market. Our positioning immediately displays our give attention to being uniquely in a position to present our prospects the options they should get forward and take the lead,” mentioned Rob Sanchez, CEO at Anteriad. “I’m thrilled to launch our new title and model at PowerB2B, our first main occasion since 2019, and the start of a brand new period in B2B advertising and marketing management.”

Anteriad represents the mix of MeritB2B, not too long ago acquired True Affect, and several other earlier strategic acquisitions within the B2B advertising and marketing house. As a unified entire, Anteriad is a trailblazer in B2B advertising and marketing, with a collection of best-in-class choices together with full funnel demand era, advertising and marketing cloud expertise, and market-leading intent, programmatic information and viewers options, all powered by the business’s most complete B2B information.

The brand new title was introduced immediately at Anteriad’s PowerB2B Progress Summit in Austin, TX, that includes B2B advertising and marketing consultants discussing key matters together with demand era in an omnichannel world, optimizing ABM, and host of progressive analytics, modeling and data-driven approaches that the highest B2B entrepreneurs are utilizing immediately. The keynote speaker, Andrew Davis, is a advertising and marketing and buyer expertise professional and writer. Additionally on stage are analysts Katie Linford from Forrester and Michael Harrison from Winterberry group.

The occasion may also function a bunch of B2B advertising and marketing leaders from corporations together with Kustomer, which was not too long ago acquired by Meta, Infinite Electronics, The Channel Firm, and MKTG2.U. Becoming a member of the summit are executives from main B2B advertising and marketing groups at corporations like SAP, Amazon, and Microsoft.

“We selected to announce our new model on the PowerB2B Progress Summit as a result of the occasion is all about utilizing best-in-class options to take the lead in B2B advertising and marketing, an ideal complement to the ethos behind our new positioning. We’re thrilled to be internet hosting such an unimaginable group of promoting leaders, and are excited for what the long run holds,” mentioned Dee Blohm, SVP Advertising and marketing at Anteriad.

About Anteriad

Anteriad is the main supplier of B2B advertising and marketing options for blue-chip manufacturers together with IBM, Microsoft, and Cisco. Entrepreneurs select Anteriad for his or her intent pushed, full-funnel ABM and demand era platform, world-class information and analytics, and efficiency advertising and marketing capabilities. Anteriad drives significant development for purchasers by combining the expertise and experience B2B entrepreneurs have to win in immediately’s aggressive market. Be taught extra at www.anteriad.com.


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