Wednesday, June 22, 2022
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Meta amps up VR push, the rising value of commuting and the way People spend time on their smartphones


Good day, communicators:

Mark Cuban’s wholesale prescription drugs firm acquired a number of glowing suggestions on social media final weekend.

Value Plus Medicine offers frequent drugs to shoppers at a fraction of the worth they’d pay at different pharmacies.

Zakk Money wrote on Twitter, “@mcuban simply saved my life making my seizure medicine inexpensive,” adopted by a screenshot of a Value Plus Medicine order for Lamotrigine, priced at $31.80 for 90 200mg tablets.

Cuban responded, writing, “Please inform others that take these. We count on so as to add greater than 1k extra meds over the following 12 months, if not sooner.”

And Alex Matteo responded to Cuban’s tweet, sharing her story about how Value Plus Medicine saved her cash:

Cuban quoted that tweet, revealing that the corporate spends no cash on advertising and marketing and as an alternative depends on phrase of mouth to unfold the information about its work:

Judging by the tweets and replies, Cuban’s no-marketing technique does appear to be working — however that’s a declare that may’t be verified with out knowledge from Value Plus Medicine’ analytics.

Listed below are at this time’s different prime tales:

Meta continues VR, metaverse push

As TechCrunch reviews, “Meta needs to make it clear it’s not giving up on high-end VR experiences but.”

At a media briefing final weekend, CEO Mark Zuckerberg revealed a number of VR headset prototypes from Meta’s Actuality Labs, together with the Holocake 2, which is Meta’s thinnest headset to this point.

As well as, TechCrunch reviews:

Meta’s upcoming Cambria headset seems to be a small step in direction of reaching true VR presence, the temporary glimpses we’ve seen at its expertise makes it appear to be a small improve from the Oculus Quest 2. Whereas admitting the right headset is way off, Zuckerberg confirmed off prototypes that demonstrated how a lot progress Meta’s Actuality Labs has made up to now.

“Shows that match the complete capability of human imaginative and prescient are going to unlock some actually vital issues,” Zuckerberg stated on the briefing. “The primary is a sensible sense of presence, and that’s the sensation of being with somebody or in some place as if you happen to’re bodily there. And given our give attention to serving to folks join, you may see why that is such a giant deal.”

Why it issues: Corporations that search to enter the metaverse with their very own services needs to be retaining tabs on Zuckerberg’s {hardware} and software program advances with regard to VR. If the metaverse is the long run, PR execs ought to put together themselves for digital actuality as robustly and rapidly as doable.


MEASURED THOUGHTS

A brand new research from Gallup reveals how People are spending their time utilizing their smartphones — and the way a lot that point has elevated since 2015.

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The most important modifications are in how a lot time People spend utilizing their telephones to make purchases on-line (up 31%) and looking merchandise on-line (25%), adopted carefully by looking the web and studying articles on-line (24%).

It’s an indication to communicators that your organization needs to be optimizing your web site’s content material to suit not solely on a pc display screen, but additionally on our comparably tiny handheld gadgets. Like TikTok has proved, vertical video is king, and it’s doable to combine related options into your net presence.

Learn extra from the Gallup report right here.

As commutes get pricier, firms ought to take into account taking motion

RTO plans for firms seeking to convey their workers again after prolonged durations of distant work could also be hitting one more hurdle.

Because of inflation and the rising value of gasoline, workers with a commute are feeling the results of ache on the pump — which suggests paying extra to get to and from work.

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Human assets guide Jill Chapman informed Market that employers ought to take into account subsidizing their employees’ journey prices by way of carpooling or public transit perks.

“You may say as an alternative of giving a Starbucks card for any individual who did one of the best on a undertaking, you’re gonna give a gasoline card now,” she says.

Why it issues: As we famous on Ragan.com in Might, serving to workers get to work can enhance your employer branding. Organizations have begun providing commuting subsidies, rental automotive packages and bike-to-work incentives for workers in an try to assist fight the rising value of attending to work — and in doing so, they’re crafting highly effective employer branding messaging.

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