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HomeAdvertisingMicrosoft Promoting's The Obtain, Episode 14: Journey is again!

Microsoft Promoting’s The Obtain, Episode 14: Journey is again!


What do exploration, journey, work, and rest have in frequent? Journey! Throughout the globe, greater than ever, many individuals are desirous to get again on the market, and with enhanced security protocols, they’re able to hit the street, hop on an airplane, or e-book that trip they’ve been suspending and dreaming of for 2 years now (sigh, actually). Within the newest episode of The Obtain, we’re taking you locations with us!
 

The Obtain, Episode 14 itinerary

 

Journey insights, voiced over by Liam Mackessy

Did we point out journey is again? Nicely, the info definitely exhibits it, with over half of adults within the US planning to journey within the subsequent month. The which means of journey has developed, as 49% of the worldwide workforce now has the choice to work remotely or from dwelling; some journey for pleasure, and a few journey to their subsequent working location, staying for prolonged intervals of time to work remotely.

Picture from the newest episode of The Download. Words "What is a Digital Nomad" are atop a picture of a tent at night with Aurora Borealis in the distance.

Generally known as Digital Nomads, this rising viewers of shoppers travels and works wherever there may be web! Now greater than ever, work and life (which incorporates travelling) are mixing collectively…whether or not you are attempting to attach with Digital Nomads out within the wild, or Workday Customers who’re itching to journey and planning their subsequent journey at their desks, now’s the right time to market to those audiences. Liam Mackessy, Product Advertising and marketing Supervisor for Microsoft Viewers Community native and show promoting, might be your information.

 

“ReThink Tank,” a brand new phase that includes Chrissie Hanson of OMD, is all about psychological availability

In line with Hanson, OMD’s International Chief Technique Officer, “Consideration is an important foreign money of the twenty first century.” It is finite and everybody’s searching for it! It’s additionally a strategic lever for development. We talk about this subject of psychological availability with Chrissie within the inaugural phase of “ReThink Tank,” through which we discover the eye financial system in an period when everybody—shoppers and types—is battling for consideration.

In-action photo of Chrissie Hanson, Global Chief Strategy Officer of OMD, being interviewed for The Download

Chrissie outlines key findings from current analysis OMD performed to grasp higher how human consideration is linked to psychological availability, and the way it’s a key element to model development and energy. She additionally explores the way to operationalise empathy in enterprise planning to drive higher enterprise outcomes. We’re making strikes on this episode, however this interview is price a pit cease.

 

A shopper highlight on low-cost airline Volaris, that includes CEO Enrique Beltranena

Subsequent cease, an interview with Volaris CEO Enrique Beltranena. You’ll learn the way this low-cost Mexican airline not solely survived however thrived all through the pandemic. How did they do it? By placing their workers first to extend their happiness whereas guaranteeing they remodel the enterprise to develop into extra sustainable and decrease their carbon footprint.

In-action photo of Enrique Beltranena, CEO of Volaris, being interviewed for The Download

Doing good for his or her folks and doing good for Earth was good for enterprise, they usually did all of it whereas making progress on their mission to make journey accessible to all, setting them other than their opponents.

 

The newest Product Pop-Up phase, all about vertical promoting experiences, that includes Journey knowledgeable Cristiano Ventura

Cristiano Ventura, our Journey knowledgeable, nearly didn’t make it, however we’re glad he did! With so many choices (Didn’t we point out that everybody is battling for consideration?), reserving a visit will be an amazing and tedious expertise for a traveler, nevertheless it doesn’t need to be.

In-action photo of Cristiano Ventura, Senior Product Marketing Manager, being interviewed by Jennifer Solomon-Baum for The Download

We’ve got industry-optimised options that may assist your model attain vacationers in a personalised, partaking method, and Cristiano walks you thru them. There may be solely a lot we will cowl in an episode, however we additionally provide vertical advert experiences for extra industries.

 

Watch The Obtain now

All aboard—let’s hop on this episode 14 journey collectively!
 

Watch “The Obtain”

With episode 14 simply launched, there are 13 extra episodes and one particular version obtainable to you free, on demand. Subscribe to our YouTube channel to get entry to the most recent content material because it’s launched, or bookmark The Obtain on our web site at MicrosoftAdvertising.com/TheDownload. Listed here are simply a number of the episodes obtainable to you now!

 

Previous episodes of The Obtain

 



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