Monday, June 27, 2022
HomeAdvertisingNo Slavery. No Exceptions. - Adpulp

No Slavery. No Exceptions. – Adpulp


S L A V E R Y. The very phrase sends chills. Together with genocide, slavery is one in all two unique sins and a bloody stain on the historical past of the USA.

There are “hear no evil” individuals who don’t wish to hear about it, and individuals who can’t see the way it issues at the moment. Fortunately, we’ve got earlier than us a marketing campaign that connects the dots and helps to deal with centuries of racial injustice and the necessity for jail reform now.

The brand new advocacy marketing campaign from EP+Co is in help of the non-profit group Value Rises, and their drive to Finish the Exception.

The thirteenth Modification, handed in 1865, contains an exception clause that has been understood all through historical past to permit slavery and involuntary servitude for use as punishment for crime, encouraging the criminalization, incarceration, and re-enslavement of Black individuals.

The grassroots motion needs to see the Abolition Modification — launched by Senator Jeff Merkley (OR) and Consultant Nikema Williams (GA-05) — develop into legislation. If handed into legislation, the exception clause within the thirteenth Modification will, eventually, be nullified.

Amplify the Significance of Juneteenth

Whereas greater than 20 states are presently organizing to abolish slavery of their state constitutions, 83% of Individuals aren’t conscious that the thirteenth Modification legalizes slavery of incarcerated individuals within the U.S., an info hole EP+Co and Value Rises are aiming to shut with this marketing campaign.

Chris Plating, Chief Technique Officer at EP+Co, mentioned, “When promoting businesses help the work of activists, one thing magical occurs.”

CAMPAIGN ROLL-OUT

  • June 19 (Juneteenth): The L.A. Instances will run a print advert

  • June 15-20: DC digital transit advertisements will run

  • June 15: OOH billboards go up in Galveston, TX, and Savannah, GA

Bianca Tylek, Govt Director of Value Rises, mentioned, “it’s time that promoting businesses reevaluate the manufacturers and initiatives they help, buying and selling those who ignore and even prey on our societal failures for those who promote social good. We’re extremely grateful to EP&Co for doing simply that – donating expensive workers hours to our marketing campaign to abolish slavery for all. We hope that different promoting businesses will observe their lead and dive into this battle.”



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