The Open College was a type of infrastructure concepts that truly labored however today it appears one thing of a 60s relic. However with DEI seemingly on the high of everybody’s agenda it’s clearly time for a retread.
Can it’s made cool? Havas is giving it its greatest shot with a brand new model platform – as you do – “The Future is Open.” Shot by Malik Vitthal by means of majority lady and minority-owned manufacturing firm The Nook Store UK.
OU director of selling and communications Ceri Rose says: “The Open College’s mission is to be open to folks, locations, strategies and concepts – and this has by no means been extra true of our want to assist folks obtain their full potential. In a fast-changing panorama, it’s very important that we preserve our main place – not simply within the training sector by means of our world-class analysis, educating and abilities, however as a social motion for change. Being open is in our DNA – and that’s precisely what this daring, eye-catching marketing campaign goals to seize.”
Havas. London CCO Vicki Maguire says: “I’ve an enormous quantity of affection for The Open College, and I’m not the one one. This marketing campaign brings that to life throughout each touchpoint. Greater than half a century because it burst onto the scene, the OU has by no means been extra related – and we wanted to mirror that. I’m proud to have been concerned.”
MAA inventive scale: 7.