Tuesday, June 28, 2022
HomeProduct ManagementSeven Traits that Make a Product Strategist Nice | by John Utz...

Seven Traits that Make a Product Strategist Nice | by John Utz | Jun, 2022

“You can’t be all the things to everybody. In the event you resolve to go north, you can not go south on the similar time.” Jeroen De Flander

And that is the second I noticed a transparent function was lacking in our group — a product strategist. Half artwork, half science, a product strategist turns a high-level firm technique right into a significant plan for product groups. The outcome? Technique translating into execution.

  • What drawback is the corporate in search of to unravel?
  • Why does the corporate consider a product or change to our merchandise is required to unravel this drawback?
  • How will our merchandise contribute to and ship worth?
  • How will the technique impression our customers, patrons, and stakeholders?
  • The place can we begin?
  1. Very good Story Teller. Tales deliver groups collectively and supply a transparent frequent objective. To be an influential product strategist, you could share the why, how, what, who, and when in a manner that may seize consideration and result in understanding.
  2. Motivator. An incredible story has no worth in enterprise if it doesn’t result in motion and alter. Whereas the story sells the trail ahead, a product strategist should be capable to encourage the workforce to motion.
  3. Professional Communicator. This rounds out the trifecta. To promote a narrative and encourage others, you should be an knowledgeable communicator.
  4. Loves Ambiguity. Product strategists stay in a world of uncertainty and gray areas. They can not anticipate readability; it’s their job to create it. In consequence, product strategists should love ambiguity, embrace it and switch amorphous into product artwork.
  5. Bridge Builder. Whilst you can argue that is vital in any function, product strategists function the bridge between the corporate’s ambitions and product execution. They usually additionally function a bridge between key leaders and product groups.
  6. Information Synthesizer. Information should assist each a part of the product technique. No intestine feels allowed. Information should funnel down from the corporate’s technique and up from the product, advertising, gross sales, and so forth., to tell and information the product technique. A product strategist should synthesize it.
  7. Sky Diver. A giant image thinker in a position to dive from the clouds to the bottom. Company technique and objectives stay on the 10,000 ft degree, as many wish to say. The product strategist must see the large image and switch it right into a precision map as they dive towards their particular coordinates.

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