You will have seen the latest Alaska Airways business the place the model is voted “The Most Caring Airline” by the likes of a Care Bear and Mom Nature. Or seen that Victoria’s Secret has canceled its annual vogue present, employed its first plus-size mannequin, and changed its gaggle of angels with the VS Collective.
Extra manufacturers are taking a stand on key points, and entrepreneurs and creatives are searching for new methods to deliver these values to life. However what does it actually imply to be a purpose-driven model? Check out what purpose-driven branding means to customers, suggestions to assist firms get it proper, and which manufacturers we will look to for inspiration.
