Tuesday, June 28, 2022
HomeMobile MarketingThe App Advertising and marketing Snack with Zofia Wietecka, Senior ASO Specialist...

The App Advertising and marketing Snack with Zofia Wietecka, Senior ASO Specialist for Flo Well being ⎮ Episode 9


This week’s visitor is Zofia Wietecka, Senior ASO Supervisor for Flo Well being. She’s telling us all of the specificities of doing ASO for a ladies’s well being app and her most difficult experiences. Tune in to search out out!

Under is the complete transcript of the video above

My title is Zofia Wietecka, I’m an ASO supervisor at Flo Well being and I’ve over 6 years of expertise within the ASO trade. Flo is an app devoted to ladies’s well being, it was launched as a interval and fertility tracker and has since advanced into a necessary feminine well being companion.

What are the specificities of doing ASO for an app targeted on ladies’s well being?

We’re touching fairly a delicate matter: feminine well being, intervals, folks making an attempt to conceive so we have to be very cautious of how we current these matters with visible belongings and the wording that we use in our metadata. Additionally, with a purpose to goal the app info to completely different locales we want to remember the context of how feminine well being matters exist in particular nations and the way they’re perceived. So we at all times again our ASO decisions with our inner information and analysis. For instance, based mostly on the info from particular locales, we resolve what options we spotlight in our screenshots.

What’s one factor everybody ought to learn about ASO?

I’d say: it takes time and persistence and whilst you can depend on the very best practices there’s no golden rule that applies for all apps. I’d say it is best to at all times have an open thoughts and reap the benefits of Apple and Google’s new options that allow you to succeed in wider audiences. For instance, in-app promotions exceeded our expectations when it comes to reaching focused customers. Additionally customized product pages already proved to transform higher than the default web page. And take a look at, take a look at, take a look at because it’s an ongoing course of.

What’s an ASO mistake you typically see folks make?

I’ve 2 potential errors in my thoughts. One could be underestimating localization and assuming that English is sufficient. And by that I imply not solely key phrase optimization but in addition linguistic correctness for conversion and adjusting visible components to the precise tradition. And the second mistake could be neglecting visible belongings and relying solely on key phrases. Engaged on visibility isn’t adequate anymore because the competitors could be very excessive. And we at Flo are continually bettering our screenshots and are conscious of their energy for conversion. 

Inform us about your most difficult ASO expertise

Once I joined Flo the app was already performing very effectively when it comes to ASO so the problem was how might I make it even higher? Often, from my expertise, it’s simpler to do ASO when there’s numerous room for enchancment. So doing ASO for an app that’s already superior within the matter requires pondering out of the field and having a continually open thoughts to new concepts to check.

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and many others.).

Marine Nozerand

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