Content material is the heartbeat of most advertising and marketing organizations. It brings to life the message, worth, and alternative that buyers and decision-makers resonate with. Gaining higher management of the content material and leveraging it to its fullest potential is essentially the most considerate technique to construct a powerful model – and our crew right here at Brandfolder is right here to assist with that.
We not too long ago teamed up with Salesforce, the market chief in CRM and advertising and marketing automation, to assist bridge the hole in connection between model content material and distribution channels. Salesforce Advertising and marketing Cloud allows organizations to higher perceive their buyer’s shopping for journey and have interaction with them extra deliberately throughout varied advertising and marketing channels. Understanding that each one of these touchpoints require high quality content material, we determined to combine Brandfolder with Salesforce Advertising and marketing Cloud to empower customers to simply entry constant, on-brand content material.
The mixture of Brandfolder and Salesforce Advertising and marketing Cloud helps customers construct impactful, on-brand, up-to-date advertising and marketing content material, with out the tedious step of manually importing and downloading property. By leveraging each platforms, your group shall be extra agile, make smarter inventive selections, and use the time saved to concentrate on extra vital initiatives.
The way it works:
When customers change or replace property in Brandfolder, their Salesforce Advertising and marketing Cloud content material will mechanically replicate the most recent model of the asset wherever it’s linked. This lets you optimize the way you have interaction together with your clients, by guaranteeing they’re all the time accessing the latest model of your content material.
By offering your crew with fast entry to all your newest model content material, they are going to be extra outfitted to construct related model journeys. Merely search, discover, and leverage product and advertising and marketing property straight from Brandfolder to supply a extra customized on-brand expertise.
This integration additionally contains the next capabilities:
- Search Brandfolder inside Salesforce Advertising and marketing Cloud: Rapidly discover the property you’re in search of utilizing Brandfolder’s best-in-class AI-powered search and superior filter logic.
- Place, align, resize, and crop photos: When you’ve discovered the correct asset getting the correct structure and design is a snap.
- Routinely replace content material with new inventive utilizing Brandfolder’s Good CDN: With Good CDN, Brandfolder mechanically updates stay property wherever they’re used. You’ll be able to even work on the content material and artistic in tandem by staging work-in-progress variations.
? Speak to your account consultant about organising Brandfolder and Salesforce Advertising and marketing Cloud right this moment. If you happen to’re already a buyer of each platforms, go to the Salesforce Advertising and marketing Cloud App Retailer or contact Brandfolder assist to put in the mixing.
To maximise Brandfolder with different important enterprise instruments, go to our integrations web page to study extra.