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HomePRThe Hallmarks of a Nice Internship Program – PRsay

The Hallmarks of a Nice Internship Program – PRsay


Rob Culp, Fellow PRSA, is the skilled director of the graduate PR and promoting program at DePaul College in Chicago. Previous to becoming a member of DePaul, he served in management roles for 2 businesses, Ketchum and Sard Verbinnen and Firm. Beforehand, he held senior communications positions at Sears, Sara Lee Company, Pitney Bowes and Eli Lilly. He’s additionally the writer of Culpwrit, the PR profession weblog. Given his in depth expertise within the company, company and educational sectors, PRsay requested Culp for his ideas on efficient internship packages immediately.

What are some widespread misconceptions about internship packages for faculty college students?

Many college students view their probabilities of touchdown an internship in the identical phrases as profitable the lottery. Final 12 months, the internship workplace at DePaul posted significantly extra internship alternatives from businesses, companies and nonprofits than we have been in a position to fill. So, just like the lottery, you must play to win.  Don’t quit if you happen to’ve been specializing in massive businesses or main companies.

Whereas some massive businesses report receiving a whole lot of résumés, smaller businesses obtain far fewer functions, so your probabilities enhance dramatically.

One other false impression: An internship will result in a full-time job. That, certainly, occurs, however college students ought to be ready for at the least two stints as an intern earlier than they’re significantly thought-about for an entry-level place.

What are some choices for organizations that don’t have the price range for a paid program?

I detest unpaid internships for faculty graduates, even at nonprofits. If an intern performs work that lessens the workload of salaried workers, then they need to be compensated. Nonprofits would possibly wish to faucet their boards and supporters to underwrite internships. Unpaid internships that present worthwhile hands-on experiences ought to be confined to undergraduates.

In your estimation, what are the hallmarks of an important internship program — for each the group and the coed?

One of the best internship packages embed interns within the groups performing shopper work. Permitting interns to hear and observe shopper interplay and challenge implementation permits them to higher perceive the significance of their generally mundane assignments.

Sadly, through the pandemic, the digital nature of too many internships grew to become impersonal and transactional. Good businesses and organizations supply ongoing coaching alternatives the place interns can hone their information and abilities. A constructive internship expertise turns an intern into a strong model ambassador, even when it doesn’t end in a full-time place.


John Elsasser is PRSA’s publications director. He joined PRSA in 1994.

[Photo credit: seventyfour]



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