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The newest ASO information from Google I/O 2022

Earlier this month, Google held its yearly occasion. The primary bulletins had been about Android 13 and the brand new units coming quickly (just like the Pixel 7 and the Pixel Watch), however there have been nonetheless some fascinating tidbits for ASO professionals. 

Some information about LiveOps

When you haven’t heard about LiveOps but, it’s Google’s model of Apple’s in-app occasions. It permits builders to submit content material for that includes within the Play Retailer (corresponding to updates, in-app occasions, and limited-time presents). They’re nonetheless in beta for now, and no launching date has been introduced up to now. Based on present beta customers, LiveOps is a reasonably profitable function that may drive 5% extra customers to apps and 4% increased income in comparison with apps that don’t use the function.

supply: Google

Whereas Google didn’t announce an official launch date, they did promise new options for LiveOps. Notably, a brand new LiveOps kind referred to as Provides, the place you might arrange occasions for reductions, free rewards, or subscription trials.

You can too now use deep hyperlinks in LiveOps to deliver customers precisely the place you need them inside your app or recreation. That’ll make sure you enhance conversions. You’ll even have entry to brand-new reporting dashboards to view all of the insights about your ongoing LiveOps (extra sorts of knowledge are coming later).

supply: Google

When you’re curious about attempting out these new LiveOps options, it is advisable to contact Google to grow to be a beta tester (you are able to do so right here). 

Hi there Customized Retailer Itemizing!

Following Apple’s footsteps, Google can be launching Customized Retailer Itemizing. It’s clearly a direct reply to Apple’s Customized Product Web page. It was already doable to create as much as 5 customized itemizing pages on the Play Retailer, largely used for localization functions. 

supply: Google

Nevertheless, this function has been additional developed in response to Google’s I/O. Now you can create as much as 50 customized retailer listings (greater than Apple’s 35), and every web page could have its personal analytics and deep hyperlinks.

supply: Google

So now, as an alternative of relying solely on nation, set up state or google adverts marketing campaign, you may also use direct URLs (that are completely customizable). Nice information for UA campaigns! 

Some extra data on these customized app listings:

  • You possibly can customise the app’s title, the icon, the descriptions, visible property, and default language
  • You can too customise your customized itemizing’s URL, it is going to appear to be this:[packageName]&itemizing=[parameter]
  • Your app’s class, privateness coverage, and speak to particulars will probably be shared throughout all variations. 
  • One customized itemizing can goal a number of international locations, however every nation can solely be focused with one customized itemizing at a time

When you’re questioning find out how to create a customized retailer itemizing, we clarify the whole lot proper right here

Different Play Retailer bulletins

Currently, Google has been all about enhancing the expertise of pill customers. Along with that includes solely apps optimized for tablets, the Play Retailer’s appears to be like on tablets and foldables will probably be up to date.

The opposite bulletins embrace:

  • A brand new Play Console web page the place you may entry all the knowledge and instruments for all of your deep hyperlinks in a single place
  • Enhancements of Google’s Retailer Itemizing Experiments (their A/B testing options) together with faster outcomes, extra transparency, and extra management
  • Google’s In-App Updates API will let builders learn about obtainable updates inside quarter-hour as an alternative of 24 hours
  • Expanded pricing choices with ultra-low value factors (as little as 5 US cents) that can assist you attain customers in rising markets
  • Builders can now provide customers the power to subscribe by way of pay as you go plans
  • The launch of the Google Play SDK Index that lists over 100 in style SDK (and the app permissions they want)
  • An in-app messaging API that reminds customers to replace their fee data

That’s all for the ASO-centric bulletins of Google’s I/O 2022. We’ll simply have to attend and see for extra data on these options (together with launch dates). 

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and so forth.).

Marine Nozerand

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