After I first heard about community advertising and marketing, I used to be like, “The place has this been all my life? How come I wasn’t taught this at school?”
The considered doing one thing as soon as and getting paid again and again appeared genius. I used to be hooked. Nadya and I met contained in the trade and we each labored in the direction of our purpose: rating greater and better inside our firm.
Quick ahead, about 12 years in the past, we went all in and have become full-time community entrepreneurs. The cash was nice, however we had been out each evening till it acquired to a degree the place we began to really feel like unhealthy dad and mom. We wished to construct wealth, legacy, and а worthwhile enterprise, however our household has at all times been our prime precedence. However in every single place we appeared, individuals had been both mega-successful in enterprise or nice dad and mom. And we wished each: sufficient cash to dwell an awesome life and sufficient time to share it with our household.
That’s after we turned to the web for solutions. The difficulty was most digital advertising and marketing methods didn’t work for us. As a result of in Community Advertising and marketing it’s not about what works however about what duplicates. So we began growing and perfecting methods of our personal. That’s how the ATM Fb Group Technique was born!
Because of the ATM System, over the past three years, our group introduced in over $100 million in income! And all from the consolation of our own residence, whereas spending high quality time with our kids!
Inside this coaching, you’ll discover out every little thing it is advisable know in regards to the ATM system and the way you should utilize it to construct your companies, leveraging the facility of Fb Teams. So roll up your sleeves and let’s get began!
ATM Fb Group Technique: The Revolutionary Methodology to Construct Your House Enterprise
DISCLAIMER: We favor to work with Fb because it’s the platform we used to construct our enterprise. Nonetheless, the identical logic can work on Instagram and LinkedIn.
How the ATM System Works
ATM stands for Add, Tag, Message.
You first add individuals into a non-public (+ hidden) Fb group. Subsequent, you tag them in a submit or a video you need them to see (an announcement submit that explains what your organization/product is all about). After which lastly, message them to see what they favored finest.
Your purpose is to entice the people who find themselves open to your product or alternative and to create curiosity.
Right here’s an instance:
First, ship them a message like this: “Hello, [name]. I’ve been following you recently and I’ve one thing I feel you’d be concerned about. I discovered a technique to become profitable utilizing Fb. OMG…it’s important to see this. I’d love so as to add you to our secret neighborhood and tag you in a video. It’s actual brief and candy, and it tells you precisely what we do—you’ve acquired to test it out!”
After they reply with “Positive, add me to the Group”, go forward and invite them.
As soon as, they’re inside, tag them within the submit you need them to see, and ship them a message alongside these strains: “I tagged you within the video, I feel you’re going to find it irresistible, let’s discuss once more tomorrow”.
And on the subsequent day, merely comply with up and ask them what they favored finest and if they want extra data. In the event that they do, add them to a Group Chat with a few leaders and reply with: “Nice! I simply added you to a Group Chat with some wonderful people who I work with.”
That manner, you’re getting your self out of the best way and letting somebody extra skilled reply their questions. You’re outsourcing your work, and getting greater ends in return.
>>> Click on right here if you wish to know extra about how you can shut prospects like a PRO!
Listed here are 3 issues to remember:
#1. You’re not a salesman
You’re interviewing individuals to establish certified prospects, not attempting to promote all people in your product or alternative. If somebody will not be concerned about your alternative, that’s okay—there are others who’re. You’re sorting, not begging.
#2. It’s laborious to believe whenever you’re new
You don’t should be assured at first, simply courageous. Embrace the suck. You can also make up in numbers what you lack in ability. That’s what I did and that was the one manner to enhance!
#3. The ATM system works for those who do
It takes time to arrange, identical to the rest. Constructing a bunch that produces outcomes continues to be a numbers sport. Most individuals don’t be a part of you after one publicity or one dialog. The extra individuals you expose to the ATM teams and the extra individuals watch your movies, the extra money you’re going to make.
Learn how to Make the ATM System Work for You
Comply with the 5-5-3 Prospecting Method & the 15-7 Method
If you need the ATM system to give you the results you want, it’s important to assume long-term. You might have individuals who stated “no” to you. They haven’t purchased your product or joined your workforce—however they’ll, finally. It’s a matter of you displaying up and staying in contact with them.
Use the 5-5-3 prospecting method every single day, proactively, to create extra conversations and join with extra individuals.
Right here’s the way it works:
- Pal up or reconnect with 5 new individuals/day
- Pop the query to 5 individuals/day
- ATM 3 individuals/day
And what do you have to submit in your Social Media feed? As a substitute of continually speaking about your product or enterprise, combine the 15-7 weekly method to your content material technique to deliver worth and blend issues up. Right here’s the way it works:
- 10 posts/week which can be enjoyable, private, way of life or deliver generic worth
- 4 posts/week that supply nonchalant promotion aka. curiosity posts
- 1 energy submit/week that’s a direct promotion
As soon as individuals categorical curiosity, use the ATM Fb Group technique to add them to your group, tag them in a submit, and message them.
If individuals don’t know you, such as you or belief you, they received’t do enterprise with you. That’s why your important job is to deliver worth to your viewers. How would you want to achieve a degree the place prospects come to you?
A number of the finest individuals on my workforce and the largest leaders in my group had been my pals, first. Construct relationships!
Continually fill your funnel with new contacts
Add new individuals to the ATM teams each single day. In case you’re solely ATMing 3 individuals/week, you’re not critical about making your online business work. Take into consideration all these Fb pals that you just haven’t approached but… and make a transfer.
It’s okay to have only one group for every little thing, however for those who had to decide on, you’d need one group for your merchandise, and one – for recruitment and enterprise constructing. I like having a bunch devoted to selling the merchandise, and one the place I promote the enterprise, as a result of extra individuals are open to purchasing your product than to get in on the enterprise alternative.
Professional tip: Be sure to add individuals to each teams, since you need them to know what they’re selling. I’ve had individuals be a part of the workforce as a result of they had been like, “John, I do know individuals who may use these merchandise. I may promote them.”
What to Publish in Your ATM Teams
Fb teams create social proof and get individuals excited. Try these content material concepts you possibly can submit inside yours:
– Welcome posts: welcome to the workforce/group;
– Earlier than and afters: for instance, present the progress on a weight reduction program (yours or your clients’);
– Recognition posts: rejoice individuals in your online business group who’re rank advancing
– Shout-outs: individuals getting their first promotion, first buyer, creating their first curiosity submit;
– Testimonials: encourage your clients to share their outcomes;
– Run contests: i.e. five-day water problem, no sugar problem, planking problem, no dairy, no meat, and so on;
– Product demo: present how your product works;
– Do a particular low cost;
– Interview prime leaders.
Get artistic and folks will get pumped up about your content material. If you wish to study extra about how you can create curiosity posts, try this coaching >>> 5 Finest Enterprise Curiosity Posts for Fb.
Why the Fb Group Technique Works
The primary time we arrange a Fb group was again in 2013, earlier than we had the ATM system. I keep in mind including this man, who I forgot to comply with up with. He reached out six months later, saying, “Hey, I’m able to get began.” I used to be shocked. That’s after I realized the energy of getting individuals into a bunch! They grow to be a part of your neighborhood, of your tradition, and of what you do.
The group is a software, filled with assets to provide help to shut enterprise so that you don’t have to clarify every little thing. Contained in the group you educate individuals the methods to construct a profitable enterprise on-line. As a result of they’re duplicatable, anybody new can use them. You clarify all of the vital elements of your online business. Your goal is to create impartial leaders in order that your online business can run with or with out you.
Over to you
Look, I get it.
The ATM system will not be straightforward. If it was, all people would do it. Everyone could be wealthy and have monetary and time freedom.
It does take a while to implement and duplicate. However when you get the grasp of it…there received’t be a power on Earth robust sufficient to cease you. You’ll merely rock it.
Bear in mind…there is no such thing as a progress with out battle.
Will you attempt the ATM technique out? Are you already utilizing it and seeing the outcomes? Tell us within the feedback beneath. And for those who discovered worth on this coaching, share it along with your teammates. Somebody would possibly want to listen to this!
Further Assets to Assist You Construct Your Enterprise:
Wish to Know What Instruments We Use to Construct Our Enterprise and Our Model?
- Assets – we typically get requested what instruments we use and suggest, so we put collectively one web page with all our favourite assets. Take pleasure in!
Be at liberty to share this with anybody who would possibly take pleasure in it and in addition remark beneath in your favourite tip or your largest takeaway. We will’t wait to see your feedback!
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We’re home-based business and way of life consultants, private branding and on-line advertising and marketing strategists. We satisfaction ourselves on serving to 1000’s of entrepreneurs and community entrepreneurs everywhere in the world construct their home-based business empire leveraging Social Media.
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