A pattern that’s persevering with to develop with my purchasers is placing assets on their websites with out forcing the prospect to register to obtain them. PDFs particularly – together with white papers, gross sales sheets, case research, use instances, guides, and many others. For instance, our companions and prospects typically request that we ship them gross sales sheets to distribute the bundle choices we now have. A latest instance is our Salesforce CRM Optimization service.
Some websites provide PDFs through obtain buttons that guests can click on to obtain and open a PDF. There are a couple of disadvantages to this:
- PDF Software program – With a purpose to obtain and open a PDF, your customers will need to have a software program bundle put in and configured on their cellular or desktop.
- PDF Variations – PDFs that firms design typically have variations and updates. In case your purchasers save the hyperlink to an older PDF, they could have an out-of-date publication.
- Analytics – A PDF is a file on the location and doesn’t have any net web page related to it to seize any analytics knowledge on the customer.
The reply is to embed your PDF in an online web page and distribute that hyperlink as an alternative. If we embed the PDF in a PDF reader throughout the net web page, the customer can view the PDF, obtain the PDF (if enabled) and we might observe the pageviews similar to another web page inside Google Analytics.
WordPress PDF Plugin
In the event you set up the PDF Embed Plugin for WordPress, you may simply accomplish all of this. We even have an instance on our advertising and marketing marketing campaign guidelines. The PDF Embedder plugin provides each a shortcode that you may make the most of or you should use their Gutenberg aspect for the default WordPress editor.
[pdf-embedder url="https://martech.zone/wp-content/uploads/2021/02/2022-Marketing-Campaign-Checklist-compressed.pdf" title="Marketing Campaign Checklist"]
Right here’s what the consequence seems to be like on the web page:
There’s truly a household of plugins that provide a couple of options:
- A safe characteristic that disables downloading.
- Shifting the pagination and non-compulsory obtain button to the highest or backside of the PDF.
- Displaying the PDF menu on hover or seen always.
- A full-screen button.
- A PDF thumbnail plugin.
- Cellular responsive viewing and downloading.
- Lively hyperlinks throughout the PDF.
- No have to code something, whenever you embed a PDF, it mechanically shows throughout the shortcode!
I’ve used this plugin on a number of websites and it really works flawlessly. Their licensing is perpetual, so I’ve truly bought the total license that allows me to apply it to as many websites as I would like. At $50, that’s an excellent deal.
Disclosure: I’m an affiliate for PDF Plugins (and likewise a buyer).