Tuesday, June 28, 2022
HomeMarketing AutomationTips on how to Use Social Media for Profession Development

Tips on how to Use Social Media for Profession Development

Social media performs a giant position in how we exist on and offline. From the platforms we’re energetic on to the kind of content material we have interaction with, it’s commonplace for individuals to kind (and break) connections primarily based on the platforms they’ve in frequent. Of us on Twitter are sometimes forward of the curve, all the time understanding about developments forward of everybody else whereas LinkedIn is the skilled development platform for the serious-minded.

With every little thing that we like and share making up items of our digital identification, it’s solely pure that our careers are additionally impacted by our on-line presence. And with distant work on the rise, it’s extra necessary than ever to grasp find out how to use social media to attach with friends and mentors.

On this article, we’ll be speaking about alternative ways social media can influence our skilled lives and the way you should utilize that to your benefit to develop your profession.

Many professionals really feel that until they’re employed in digital advertising, their on-line persona has little worth to their profession. Nevertheless, there are numerous the explanation why you must care, not least as a result of it’s now commonplace observe to look via potential staff’ social media.

It’s not unusual for recruiters and the businesses they work for to dive right into a candidate’s social media to search for purple or inexperienced flags – whether or not that is moral or not remains to be debatable. Your social media profile is basically a microcosm of who you’re and every little thing from the content material you share to who you comply with can say rather a lot about you.


If you would like clearer arguments for and in opposition to checking current and potential staff’ social media, take a look at this HBR article. My two cents for hiring managers: Don’t verify – you may add bias within the hiring course of.

One more reason to be aware about your on-line presence is that it might probably assist you to construct a top quality private model. It’s not nearly ensuring you’re not being a jerk on-line, but in addition about curating your voice in order that the actual you comes throughout visibly and authentically.

And final however not least, social media might help you have interaction with individuals you might in any other case haven’t come throughout earlier than. Tara Bennet, a training astrologer at Medium Chat, highlighted networking on Fb teams as a technique that helped her broaden her attain and shopper base and in the end develop inside her trade. She shared, “Harnessing the facility of social media was key to my success. With out using social media, my clientele and job alternatives would actually have been restricted, particularly given the scale of my area of interest.”

Constructing relationships on-line helped Tara to develop personally and professionally. And that’s the place the true energy of social media lies – you possibly can work together with a various vary of purchasers and potential employers that in any other case would have been unimaginable to achieve.

Now that you realize the facility that social media has to influence your profession, listed below are some methods to make use of it to place your greatest skilled foot ahead.

Observe: The phrase ‘skilled’ is used very loosely right here – your voice and persona is a very powerful factor about the way you go about utilizing social media. The over-curated tone shouldn’t be for everybody, so take these ways and apply them to your private model in a manner that feels real to you.

Social media platforms are all completely different, irrespective of how a lot they attempt to imitate one another. You may get various things out of various platforms, however some are more practical for profession development than others.

Consider the out there platforms and determine which is best for you

Social media modifications on a regular basis, so it’s necessary to maintain up with the evolution of the platforms and to maintain searching for methods to optimize your use of the out there instruments.


Generally known as the super-network for professionals, LinkedIn is a big platform (over 830 million whole customers) that many don’t reap the benefits of. Most individuals simply see it because the place to go once you wish to get a brand new job, however it might probably achieve this far more to your profession.

social media career
My LinkedIn profile

You may share updates about your skilled life, join with individuals from everywhere in the world, give and obtain skilled suggestions from friends and managers, and far more.

Paige Arnof-Fenn, the founding father of Experts & Moguls, highlighted LinkedIn because the platform that has helped her profession essentially the most. She gave some nice recommendation for crafting an optimized LinkedIn profile.

She says, “You get one probability to make an incredible first impression so be sure that each part of your profile is full, with no clean areas or gaps.” Some necessary issues to incorporate:

  1. An expert headshot
  2. A strong headline
  3. A abstract with highlights of your private model, what you do nicely, and how one can profit potential purchasers or employers. Observe: Hold this part transient and simple to skim for greatest outcomes.
  4. Key phrases. They’re a good way to assist professionals and recruiters in your trade discover your profile and strategic key phrases in your profile offer you a bonus in networking too.


The youthful, cooler sister to LinkedIn, Polywork is a platform for professionals which are additionally multi-hyphenates. The thought behind the platform is that careers and work have advanced, so the methods we current ourselves ought to as nicely. On Polywork, you not solely share what work expertise and abilities you’ve got, but in addition the stuff you do exterior of a nine-to-five.

professional social media
My Polywork profile

Customers can embrace the podcasts they’ve been on, inventive tasks they’re engaged on, and apply to or share potential alternatives for collaboration.

Because the founder, Peter Johnston, put it in this publish, “The fact is that at present we’re all greater than our job titles. Whether or not it’s music executives who additionally handle actual property portfolios, NBA gamers who additionally spend money on startups, software program builders who’re additionally photographers and memers, or actors who additionally run tequila and gin firms. The polywork pattern could be very a lot alive.”


Polywork is at present invite-only, however I’ve determined to share my invite hyperlink. It’s restricted to 10 individuals, so reap the benefits of it earlier than one other reader does! When you’ve got an invitation you need to spotlight ship us a tweet @buffer.


Twitter is a good platform for connecting with individuals. We’ve seen tweets of individuals assembly on the platform and getting married, to individuals “capturing their shot” at their dream firm and successful free merchandise or getting a job (my very own brother did this).

social media networking
My Twitter profile

It’s possible you’ll not be capable to get a job instantly off tweeting at your favourite firm, however you possibly can join with the people who work there and interact with them. Twitter is extra private than LinkedIn and lets you take part in conversations instantly with the individuals having them as a substitute of simply commenting on their posts.


Instagram is a wildcard on the subject of job looking out, particularly as a result of it might probably do extra hurt than good to a job search. Nevertheless, it’s a nice platform to reap the benefits of, particularly for the extra inventive class. From social media managers to photographers and videographers and even UX designers, the visually-oriented platform presents many alternatives to current your private {and professional} model in a compelling manner.


Regardless of the platform being identified for humorous and irreverent content material, I personally see TikTok as a good way to attach together with your dream firm (or individuals who work there) in a extra casual manner. The kind of content material on TikTok is supposed to be real and genuine, nearly irreverent. So it’s a good way to indicate off your skilled self with out coming off as stuffy or impersonal.

The platform even began piloting TikTok Resumes (movies of you detailing your abilities and expertise) in 2021, to assist its younger viewers with job looking out.


Listed here are the the explanation why YOU ought to rent me! Don’t be shy, let’s get in contact. #tiktokresumes #tiktokpartner

♬ authentic sound – MAKENA

Remaining Observe

When deciding which platform to make use of, it’s necessary to do not forget that you don’t have to be in all places. Paige Arnof-Fenn advises, “It doesn’t matter which platform you select simply decide one or two which are genuine to you.”

Audit your current social media accounts

In the event you’ve had your social platforms for a very long time (and also you may seemingly have), you want an audit. Even if you happen to don’t have any significantly controversial opinions, a social media audit might help you perceive the next:

  • Are your social accounts framing you in the most effective skilled mild?
  • Is there something you don’t wish to show in your social media?
  • What’s one of the simplest ways to share your private {and professional} accomplishments?

Right here‘s a three-step routine for performing a social media audit to your private accounts.

  1. First, find and doc all of your social media profiles – this helps you perceive what’s representing you on the market. Right here’s a fundamental spreadsheet that particulars all my accounts and their bios which is what I take advantage of when doing an audit.
  2. Replace or full the mandatory particulars. Bear in mind to maintain a constant tone, whereas additionally speaking to the viewers of that platform. For instance, my TikTok and Instagram account bios simply say ‘content material @ buffer’ whereas my LinkedIn and Twitter go into extra element about me.
  3. Look via the posting historical past of every account for something you don’t wish to be related to the present model of you. This might embrace previous concepts you’ve grown out of, or photos that you simply don’t need the world to see anymore (I’ve a number of these).

An audit is nice as a result of it helps you consolidate your private model as represented on social media. The method of understanding what individuals see once they seek for you might also lead you to deactivate previous accounts you now not use or want.

Join and interact with individuals usually

In the case of connecting with individuals for profession development, it’s actually about high quality over amount. You wish to join with individuals whose content material/views/takes match what you wish to obtain and who you’re making an attempt to grow to be.

rule of thumb for following individuals is discovering who has the profession you wish to have in three to 5 to 10 years and so forth. These individuals could be a good mannequin to comply with, even when your journey gained’t look fairly the identical as theirs. Spending even quarter-hour per week looking out can web you lots of of high quality contacts.

On-line communities are an incredible place to begin to your search. A easy Google search with phrases like ‘communities for entrepreneurs/UI designers/ladies in tech’ pulls up communities like Elpha, Demand Curve, and Dribbble. These communities host and home nice assets and members which you can study rather a lot from about rising a profession in your chosen subject.

One other method to search is to search for the people who the leaders in your trade comply with. This tactic is particularly helpful on Twitter the place you possibly can see which individuals are mutually linked. Specialists are likely to run in the identical circles, so the individuals they comply with are normally additionally extremely skilled and share nice content material.

Create content material that connects with individuals in your trade

You’ll additionally have to go a step additional than simply connecting with of us on completely different platforms — visibility is vital. To get on the feeds of the precise individuals in the precise firms, you’ll have to be energetic on social media. This implies liking, sharing, commenting, and usually displaying up as a lot as attainable. And for some individuals, it additionally means creating content material. It’s a step additional than most individuals go, however it’ll assist you to grow to be well-known amongst your friends and potential employers.

Content material is a broad time period for what I imply right here, which is benefiting from the out there options of the platforms you select to be energetic on. Take into consideration the way you wish to current your self on social media. Some of us naturally like to share their ardour tasks on-line and are fortunate that these tasks occur to be visually and narratively interesting as a result of that works for platforms like TikTok and Instagram. Others might discover extra success in writing concerning the influence that their work has had or challenges they’re dealing with on LinkedIn or Polywork.

Paige additionally shared that creating and sharing genuine and informational content material has helped develop her enterprise. She advises, “You are able to do this both by sharing an incredible article you’ve got learn not too long ago or if you happen to really wish to make priceless connections and symbolize your self as a proficient thought chief in your trade, by crafting your individual articles (or content material). This doesn’t require massive budgets nevertheless it does take time.”

TikTok creator Riana Singh is one in every of many individuals creating content material on social media with the goal of getting employed. She shared a video detailing her expertise and curiosity in interviewing for a TikTok Newsroom place.


Hey @TikTok @tiktok creators @TikTok Newsroom I’d like to be just right for you! #tiktok #tiktokapplication #hireme #tiktoknyc #BbStyleFearlessly

♬ FEEL THE GROOVE – Queens Highway, Fabian Graetz

On one other platform, Amanda Serra came upon about her former employer Sand Cloud via her Instagram Discover web page and have become a model ambassador for them. In her story about finally getting a job with the corporate, she mentions that she would add her personal spin on the content material she was sharing about them which piqued their curiosity and finally led to a job for her.

These are simply a number of the methods completely different individuals use social media to their benefit when searching for a brand new job.

A sensible manner you can begin crafting your private model on social media is to set targets that you simply wish to obtain together with your social media and apply completely different ways to see what sticks.

In the event you’re searching for a brand new job, your objective is perhaps to attach with extra individuals on the firms you’re making use of to and arrange espresso chats. If you wish to be extra well-known inside your trade, you may arrange Instagram Stay chats or write a Twitter thread each week on a subject you’re acquainted with.

No matter you select to do, be sure that it’s true to who you’re and extra importantly, is a sustainable method to put your self on the market. Don’t stretch your self skinny for the sake of making content material – care for your self and your psychological well being first.

Strike a steadiness between displaying up and avoiding strain

It may be tempting to do all of the issues platforms say are necessary for the ever-elusive algorithm, nevertheless it’s additionally necessary to maintain your sanity. Profession development is an extended course of, one which gained’t cease until retirement for many individuals. The ‘hustle and grind’ mentality shouldn’t be sustainable, neither is it good for psychological well being.

To keep away from burnout, set boundaries for your self and keep away from obsessing about numbers. Development takes time – consider your private model and the social media you employ to develop it as a long-term funding.

An effective way to cut back the burden of publishing and rising on social media is by considering up and scheduling content material upfront which you are able to do utilizing Buffer. Get began at present ➡️

Supply hyperlink



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments