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Twitter launches Location Highlight for all skilled accounts


Twitter is now rolling out a brand new function referred to as Location Highlight to all Skilled Accounts.  

What’s Location Highlight? Companies that use this function can show numerous forms of location and get in touch with info on the prime of their Twitter profile. Twitter can be integrating Google Maps to point out a map of the enterprise location, which customers can click on on to get instructions.

The way it works. Go to Edit Profile > Edit skilled profile > Profile Highlight > Edit

You possibly can then add any or all the following:

  • Web site URL.
  • Deal with (your avenue deal with, metropolis, state and ZIP code)
  • Hours
  • E mail
  • Telephone 
  • Show map (toggle)

Whilst you’re there, you can even choose an possibility that lets individuals browse your retailer or subscribe to your publication. These choices aren’t new – they’ve been out there with Skilled Accounts since final 12 months.

Now out there. Anybody with knowledgeable account can add the Location Highlight beginning at this time, Twitter mentioned. 

Beforehand often known as About Module. Location Highlight was initially often known as the About Module. Twitter invited only some companies to check the About Module beginning in April 2021

Why we care. Native companies that keep a Twitter presence now have a superb motive to arrange a Skilled Account. The brand new Profile Highlight ought to scale back friction for potential clients by placing your location particulars on the prime of your Twitter profile web page. Meaning you may get further clicks to your web site or precise foot site visitors to your location, which may translate to gross sales and income.


New on Search Engine Land

About The Creator

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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