Twitter is now rolling out a brand new function referred to as Location Highlight to all Skilled Accounts.
What’s Location Highlight? Companies that use this function can show numerous forms of location and get in touch with info on the prime of their Twitter profile. Twitter can be integrating Google Maps to point out a map of the enterprise location, which customers can click on on to get instructions.
The way it works. Go to Edit Profile > Edit skilled profile > Profile Highlight > Edit.
You possibly can then add any or all the following:
- Web site URL.
- Deal with (your avenue deal with, metropolis, state and ZIP code)
- E mail
- Show map (toggle)
Whilst you’re there, you can even choose an possibility that lets individuals browse your retailer or subscribe to your publication. These choices aren’t new – they’ve been out there with Skilled Accounts since final 12 months.
Now out there. Anybody with knowledgeable account can add the Location Highlight beginning at this time, Twitter mentioned.
Beforehand often known as About Module. Location Highlight was initially often known as the About Module. Twitter invited only some companies to check the About Module beginning in April 2021.
Why we care. Native companies that keep a Twitter presence now have a superb motive to arrange a Skilled Account. The brand new Profile Highlight ought to scale back friction for potential clients by placing your location particulars on the prime of your Twitter profile web page. Meaning you may get further clicks to your web site or precise foot site visitors to your location, which may translate to gross sales and income.
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