Tuesday, June 28, 2022
HomeInfluencer MarketingUse Gmail for Influencer Outreach

Use Gmail for Influencer Outreach

David Campbell

David Campbell is a digital advertising and marketing specialist at Ramp Ventures. He helps handle the content material advertising and marketing workforce at Proper Inbox. When he isn’t working, he enjoys touring and attempting to study Spanish.

Influencer advertising and marketing is a superb strategy to stand out from the gang, particularly in the event you’re in a super-competitive {industry}. The influencer advertising and marketing {industry} has grown from $1.7 billion in 2016 to a whopping $13.8 billion in 2021.

Individuals are likely to belief influencers they observe, so their suggestions carry weight and authority that’s troublesome to match.

However earlier than you’ll be able to leverage influencer advertising and marketing, you’ll want to seek out the proper influencers to focus on and attain out to them. And that’s what we’ll talk about on this article. We’ll additionally talk about Gmail’s canned responses characteristic that may make influencer outreach quite a bit simpler. 

However first, let’s discuss why influencers are so useful.

The Significance of Collaborating with Influencers

In keeping with Oberlo, 93% of entrepreneurs have used influencer advertising and marketing, making it a vital advertising and marketing technique now. However why?

It’s a fast strategy to construct belief 

Influencer advertising and marketing is a fast strategy to construct belief (probably the most important think about gross sales). It’s very true within the case of micro-influencers, who’ve a small but devoted fan following.

Influencers have already constructed trust-based relationships with their followers, which you’ll be able to leverage as an alternative of investing money and time into making a model picture.

You get easy accessibility to a certified viewers

Influencer advertising and marketing is a superb strategy to goal a certified viewers. Entrepreneurs spend lots of time discovering the proper individuals to focus on. And so they typically fail, which is why $37 billion is wasted on advertisements that can’t interact their target market yearly.

You get easy accessibility to an viewers that’s most definitely to purchase your merchandise by concentrating on related influencers.

You get a great ROI

The ROI on influencer advertising and marketing is akin to or higher than most different advertising and marketing channels. In keeping with MarketingProfs, influencer advertising and marketing presents an 11x increased ROI than conventional advertising and marketing kinds.

Influencer Marketing ROI
Supply: MarketingProfs

It can save you money and time on promoting campaigns

Lastly, you get to outsource a complete commercial marketing campaign through influencer advertising and marketing. You need to create content material, tailor advertisements based on totally different social media platforms, and publish them in a typical commercial marketing campaign on the proper frequency. 

However whenever you companion with influencers, you get ready-made promotional content material posted on totally different social media platforms always. 

In keeping with some estimates, you should use a few of this content material to your campaigns to save lots of money and time, which 41% of advertisers have performed. Or, invite the influencer to host a webinar along with your workforce. Whereas it could be a bit extra pricey to do that, having a real-time dialog the place prospects can ask questions is prone to construct extra belief, particularly if they’re followers of the influencer already. 

Conduct Influencer Outreach Utilizing Gmail

There are 5 steps for conducting influencer outreach utilizing Gmail. These are:

  • Set targets and develop a method
  • Discover the proper influencers to focus on
  • Craft one of the best outreach emails
  • Create templates utilizing Gmail’s canned responses
  • Ship observe up emails

Let’s talk about every step intimately now.

1. Set targets and develop a method

Earlier than you attain out to an influencer, you should be clear on what you hope to get out of the connection.

A transparent objective will show you how to goal the proper kind of influencers and monitor the success of your partnership utilizing the right KPIs. It can additionally show you how to decide the proper influencer advertising and marketing technique to your case. 

Widespread targets entrepreneurs consider when constructing an influencer advertising and marketing marketing campaign embrace:

  • Improve leads and gross sales. Gross sales-focused methods embrace coupon reductions (the place you provide unique reductions to an influencer’s following), promotional movies, and product contests (the place you develop contests for an influencer’s following). 

Needless to say it’s not a good suggestion to power sales-focused methods on new influencers. You might be reaching out to them for the primary time, and they won’t be comfy with heavy promotion.

Right here’s an instance of a coupon low cost at work:

Influencer marketing: an example of a coupon discount on Instagram
Supply: Laura Kasperzak through Instagram
  • Create model consciousness. In case your objective is to create model consciousness, you’ll be able to’t use the sales-focused methods above. On this case, your choices embrace product opinions, model mentions, and sharing encouragement (the place influencers encourage their viewers to share your content material or use promotional hashtags).
  • Improve engagement and social media followers. The model consciousness methods above will enhance your social media engagement and followers to some extent. 

However you should concentrate on content-based methods in order for you even higher engagement. This might embrace working with bloggers to create posts round your merchandise or partnering with vloggers. 

Teaming up with vloggers is a superb concept in the event you run an establishment-based enterprise. You could possibly invite them to your model and encourage them to indicate their followers round, selling your online business on YouTube. Or you can ask them to check out your product (like meals) and create one thing much like this:

Promoting your business through YouTube influencer marketing
Supply: Mark Viens through YouTube

2. Discover the proper influencers

After getting outlined your targets, you’ll find the proper influencers for outreach.

Listed below are some important suggestions that will help you out.

  • Guarantee they’re related. In any case, one vital advantage of influencer advertising and marketing is that you simply get a certified viewers, which isn’t potential with no related influencer.

There’s no goal measure of an influencer’s relevance to your organization. You’ll must undergo the content material of potential companions to find out whether or not it resonates along with your ultimate buyer. It’s additionally important to match the influencer’s voice, values, and targets to your model.

One fast strategy to discover related influencers is to seek for industry-related hashtags on social media. However it is a very broad strategy to do it, so make certain to vet every influencer you discover via this methodology fastidiously.

Influencer databases are additionally a great choice for locating related influencers. For instance, HypeAuditor presents the Influencer Discovery software with a number of filters. It permits you to slender down your influencer search utilizing set standards. However once more, how related an influencer is to your model is so that you can determine.

You too can use Point out to seek out influencers, which is a software that alerts you at any time when your goal key phrase is talked about wherever on social media. It could show you how to discover influencers who’re speaking about your {industry}.

  • Be careful for faux followers. It’s straightforward to get misled by the variety of followers an influencer has. Sadly, faux followers are straightforward to acquire lately, and plenty of influencers are concerned in inauthentic exercise.

One strategy to catch faux followers is to take a look at the variety of followers to the variety of interactions ratio. If it’s abnormally excessive, you is likely to be coping with faux followers.

Nonetheless, it is a very crude methodology of detecting fraudulent exercise. That’s as a result of a excessive ratio may merely imply low engagement. So it’s higher to make use of a fraud detecting software like HypeAuditor in the event you’re suspicious about an influencer. 

Influencers concerned in unethical practices are additionally extra prone to commit influencer fraud, which is another excuse to keep away from them.

  • Examine engagement charges with different related influencers. Everyone is aware of that engagement charge is a extra important metric than follower rely from a advertising and marketing perspective.

However engagement charge alone might be complicated to investigate. It’s essential to examine it to the common engagement charge for different influencers in your {industry} to see if it’s ok.

There are numerous methods to calculate engagement charges, and it’s a good suggestion to examine them out.

  • Search for high-quality, genuine content material. Influencer advertising and marketing works as a result of influencers give out real suggestions. So it’s a good suggestion to search for influencers who create primarily non-commercial content material as a result of they encourage larger belief amongst followers. 

You must also look out for high-quality influencer content material. How skilled are creators’ movies? How well-written is their content material? Do they use inventory pictures or create their visuals? All of those matter.

You need to attempt to discover round 10x the variety of influencers you need to work with. That’s as a result of not each influencer you attain out to will reply positively. 

When you finalize an inventory of influencers, you should use email-finding instruments like Voila Norbert to seek out their contact data. However earlier than you try this, strive visiting their social profiles as a result of most influencers go away contact particulars for enterprise queries on their profiles.

3. Craft one of the best outreach emails

After getting an inventory of influencers you need to contact, use these ideas to write down a great outreach electronic mail.

  • Personalize every electronic mail. Blanket emails don’t work on the subject of outreach. It’s a good suggestion to make use of the influencer’s title and point out why you need to work collectively in your electronic mail. 

In case you’ve been following the influencer’s work for some time, make certain to acknowledge and recognize it. Individuals are likely to positively reply after they really feel unique and distinctive. 

  • Construct your authority. Whereas most of your electronic mail ought to concentrate on the influencer and their work, it’s a good suggestion to say a few of your achievements and success as effectively. Individuals prefer to affiliate themselves with authority and win, so point out it when you’ve got both of these. 

It’s additionally a good suggestion to say a mutual acquaintance that you simply may need along with your recipient, which is a superb strategy to keep away from the “stranger” label.

  • Write clearly. When writing an outreach electronic mail, the worst factor you can do is go away influencers confused about why you’re contacting them and what you need them to do. 

So make certain to be clear about your proposition and go away a transparent call-to-action (CTA). 

Attempt to give you a selected CTA, so that you don’t place the burden of planning on the influencer. For instance, as an alternative of claiming, “Let’s schedule a name later this week,” strive “Can we get on a name subsequent Wednesday?”.

Additionally, make certain to say the influencer compensation mannequin you’re prepared to observe.

  • Preserve it brief. Nobody has the time to learn lengthy, complicated emails. So it’s higher to maintain your emails as concise as potential. However don’t overlook to validate the influencer and construct your authority to make your electronic mail fast.

The identical applies to topic traces. Intention for six to eight phrases max. Attempt to be as particular and simple as potential and reduce the usage of filler phrases. These embrace issues like “Hello” and “Thanks.”

Under is an efficient outreach electronic mail template by NinjaOutreach:

Influencer outreach: outreach email template by NinjaOutreach
Supply: NinjaOutreach

I recommend trying via their checklist of outreach electronic mail templates for inspiration.

Discover how the e-mail talks about “bringing worth to each our audiences.” Keep in mind, collaboration is a two-way road. It’s a good suggestion to think about how the influencer can profit from a relationship with you and point out this in your electronic mail.

4. Create templates utilizing Gmail’s canned responses

Gmail’s canned responses (now identified merely as templates) are a superb characteristic for saving time on electronic mail outreach.

As we’ve already mentioned, you need to attain out to 10x the variety of influencers you need to work with. The gist of every outreach electronic mail (your proposition and compensation particulars) will stay the identical, so it’s a good suggestion to create a template for it that you should use in every electronic mail.

Attain out to influencers immediately throughout the HypeAuditor platform with the easy-to-use Influencer Outreach software.

You’ll solely must fill within the personalization particulars like your recipient’s title, acknowledgment of their work, and a CTA. 

Right here’re 4 steps to create a template in Gmail:

  1. Click on on the Settings icon on the highest proper nook. Then click on on “See all settings.
Influencer outreach: see all settings in Gmail

2. Go to the “Superior” tab and examine “Allow” in entrance of Templates. Then click on on Save Modifications on the backside.

Influencer outreach: advanced settings in Gmail

3. Create an electronic mail template:

Influencer outreach: creating an email template

4. Use your template whereas writing an electronic mail.

Discover that the template title turns into the e-mail topic routinely. In case you set the template title as your precise electronic mail topic line, you don’t must enter every electronic mail manually. 

One other means it can save you time on electronic mail outreach is to ship mass electronic mail in Gmail, which lets you ship as much as 500 emails per day. Nonetheless, sending out mass emails may create deliverability points in the event you don’t observe sender tips.

Plus, mass emails don’t go away a lot room for personalization, which is why your first-line methodology to make outreach straightforward needs to be canned responses.

5. Keep in mind to observe up

In keeping with Yesware, prospects reply to the primary electronic mail they obtain solely 30% of the time.

Influencer outreach: how many prospects reply to the first email by Yesware
Supply: Yesware

Plus, it takes round 5 touches to shut a deal, based on SalesFolk.

This implies follow-up emails are important to your influencer outreach efforts. Consultants advocate ready at the least 2-3 days earlier than sending your first follow-up electronic mail. You possibly can house out the remaining emails as follows:

Influencer outreach: follow-up essentials
Supply: WoodpeckerBlog

Issues to bear in mind when writing a follow-up electronic mail embrace:

  • Preserve it brief. Just like the opening electronic mail, your follow-ups needs to be as temporary as potential.
  • Join it to the earlier electronic mail. Once more, state clearly that it is a follow-up to an earlier electronic mail. Don’t go away your reader confused.
  • Personalize it. You don’t need your follow-ups to sound like routinely written, annoying reminders. As an alternative, attempt to provide one thing new (and helpful) in your follow-up emails and personalize them as a lot as potential.

Remaining Phrases About Influencer Outreach

Keep in mind, influencer advertising and marketing is a vital advertising and marketing technique right this moment, and also you shouldn’t ignore it. It’s a fast strategy to construct belief, provides you entry to a devoted viewers, and has a great ROI. 

Earlier than reaching out to influencers, establish your targets and the kind of influencers you need to work with. Subsequent, work on perfecting your outreach emails. 

You possibly can then use Gmail’s canned responses characteristic to save lots of time writing (and sending) emails. Lastly, don’t overlook to ship follow-up emails, one thing you’ll must land a profitable partnership.

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