Tuesday, June 28, 2022
HomeContent MarketingWant Content material Freelancers? Attempt This Company's Mannequin

Want Content material Freelancers? Attempt This Company’s Mannequin

Just a few years in the past, after an organization layoff, I attempted a profession as a freelancer. Since my new path wasn’t utterly by design, I known as myself The Unintentional Freelancer.

Within the early days, many of the work was writing, and I had common and one-off gigs. Since then, I established a advertising and marketing company (Consideration Retention LLC) and supply companies round consulting, content material advertising and marketing technique, social media, and product advertising and marketing.

Although I’m targeted on consulting and nonetheless write sometimes, I extra typically assign writing initiatives obtained by inbound requests or my consulting shoppers to freelancers. Although I’m the one full-time worker, my community of freelancers serves because the company’s digital crew to fulfill consumer requests.

Like my freelancing profession, I found this community by chance. It began with a tweet:

A Twitter inquiry about hiring freelancers

An sudden Twitter remark about hiring content material freelancers.

After a visitor look on the Rockstar CMO podcast, somebody replied to a tweet selling the episode: “Hey, are you by any probability hiring advertising and marketing professionals?”

I replied, “I’m searching for a contract author or two to assist with weblog posts on marketing-related subjects.” Others replied to that with feedback like:

  • “I’d like to ship you a number of samples for this place!”
  • “Whats up, I’d love to increase my curiosity on this. Might I do know if this requirement remains to be open?”
  • “I’m a content material marketer with six years of freelance writing expertise. Are you continue to searching for a freelancer? Would like to be thought-about!”

At first, I wasn’t fairly certain what to do. I hadn’t anticipated a lot curiosity. Reality be instructed, I didn’t have sufficient lively consumer initiatives to distribute to the writers; however the alternative appeared too beneficial to miss. Right here’s what I did to create a stable community of freelance writers prepared for assignments.

A tweet asking if he was hiring led @dshiao to create a community of #freelancers through @CMIContent. Click on To Tweet

Give each author a paid gig

I do know what it’s prefer to earn a dwelling from writing. It’s as exhausting because it appears – you’re not earning money except you’re writing, and all of the whereas, it’s essential to be pitching and hustling in your subsequent task.

I didn’t need to ask individuals for his or her writing samples or lowball them on a “let’s get to know one another” mission. Though I didn’t know them, I took a leap of religion and employed them for a paid gig.

Each one that requested a couple of writing gig was given a paid task from @dshiao. All of which have been adequate to seem on his company web site through @CMIContent. #freelance #writing Click on To Tweet

I wanted to determine what they might write and considered two alternatives at my disposal – my company’s newly launched weblog and a Bay Space Content material Advertising Meetup of which I used to be a co-organizer.

I gave a paid task to each author who contacted me on Twitter: Craft a abstract of a presentation chosen from the meetup’s playlist. Primarily based on the size and topic of the recording, I gave a goal phrase rely, sometimes within the vary of 800 to 1,200 phrases. 

Right here was one of many outcomes from Nicole Pyles, who summarized the presentation by advertising and marketing government David Rodnitzky and his new e book, Unfair Advertising. It started:

“On-line advertising and marketing was once as simple as panning for gold throughout the California Gold Rush. You didn’t have to put in a complete lot of effort to earn a good earnings. Nonetheless, very like the gold rush, the competitors heated up and made it more durable to earn a dwelling.”

Content freelancer test post example

An instance of 1 freelancer’s paid check publish.

The full-length article appeared on my company weblog. (If writers requested, I added a hyperlink to their web sites or LinkedIn profiles.)

This primary paid task was important to serving to me construct a community of outsourced writing expertise. Let’s discover the ensuing advantages.


Assess freelance writers’ kinds and strengths

All of the recap submissions have been copy-edited by me and revealed on the corporate weblog. Modifying the writers’ work helped me assess their talents.

By “means,” I don’t imply classifying them as a median author or wonderful author. As a substitute, I acquired a really feel for the forms of assignments the place every author might excel. It was based mostly on my shoppers’ industries, material, and expectations. When a brand new writing request is available in from a consumer, I can pair it with a best-fit author. These paid gigs have been price their weight in gold.

Don’t assess a #freelance author as common or wonderful. Get particular sufficient to know what sort of assignments they’ll excel at, says @dshiao through @CMIContent. Click on To Tweet

Develop an engaged community

Having a community of freelance writers is a win-win state of affairs: The writers win as a result of the work I ship them helps pay the payments. I win as a result of I can fulfill extra consumer requests and assignments. When the writers purchase into the method, they’re engaged and are desirous to tackle extra work – as you may see from this (paraphrased) e mail I obtained:

“Hello Dennis, I loved working with you previously. Simply checking in to see when you have any new assignments developing.”

Writers in an engaged community often reply to new requests shortly and are incentivized to proceed delivering high quality work.

At all times have a contract crew

I like to recommend having a go-to freelance community, whether or not you’re at an company or in a full-time function at an organization.

Whereas I’m on the company facet now, I as soon as was a director of content material advertising and marketing at a B2B software program firm and didn’t have any direct stories. The community of freelancers I constructed then was important to the completion of my initiatives. Even when you have a full-time crew of writers and designers, hold some freelancers on standby in case of worker turnover, sickness, or different sudden occasions.

I additionally advocate adopting an always-be-looking mentality – just like the always-be-recruiting mindset software program engineer managers have, since they generally face hiring challenges. Now and again, freelance writers in my community tackle full-time roles and are now not out there for assignments. So I’m at all times wanting so as to add to my community.

Make the most of accidents

I’m in all probability the happiest I’ve been in my profession. I’ve the independence of operating my very own enterprise and the joy of working throughout totally different shoppers and industries. I didn’t have a grand plan for getting right here, however I’m thrilled with the place I’ve landed.

I fell into freelancing by chance. Subsequent, I found a community of freelance writers by chance. In different phrases: Accidents occur, benefit from them.

 Register to attend Content material Advertising World in Cleveland, Ohio. Use the code BLOG100 to avoid wasting $100. 

Cowl picture by Joseph Kalinowski/Content material Advertising Institute

Supply hyperlink



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments