The Zoo Frankfurt — the second oldest zoo backyard in Germany, after the Berlin Zoo — hosts over 4,000 animals of 450 species. However although most species could be discovered within the Grzimekhaus and Exotarium, many guests weren’t conscious of the aquariums and the fascinating marine life that exists right here. To vary this and draw the zoo’s friends’ consideration to this enchanting world, the backyard teamed up with Leo Burnett Germany and stuffed a digital tank with creativity in order that guests can admire the undersea species up shut.
Throughout this week’s #ThrowBrandThursday, we invite our readers to affix us in exploring the zoo’s “Holoquarium,” an initiative aimed toward exhibiting zoogoers the superb efficiency they may be lacking when skipping the aquarium go to. Taking the form of a 3D mini-aquarium, the viewers was invited to find the extraordinarily attention-grabbing water creatures brimming contained in the digital container with the assistance of some easy instruments and primary handicraft expertise. The mission requires neither water nor actual undersea species however only a drop of expertise.
“To be able to impressively show the fascination of this world, we use a expertise that basically brings it to life,” says Hans-Jürgen Kämmerer, Artistic Director at Leo Burnett and in addition a diver and underwater filmmaker himself.
In setting the stage for this excellent spectacle, the guests wanted a smartphone with a QR code reader, the zoo’s print advert, and a plastic foil that was obtainable contained in the zoo’s in-house journal or on the store. As soon as the customers scanned the QR code, they had been requested to take the plastic foil and fold it into the form of a pyramid.
After unlocking the content material with the assistance of their telephones and as soon as putting the pyramid the other way up on the middle of their system, guests had been capable of absolutely (and nearly) immerse themselves within the depths of the ocean and have a near-underwater-like expertise.
Amongst the species that got here to life earlier than customers’ eyes as tiny holograms had been jellyfishes, seahorses, or clownfishes. We’ve tried to unlock the expertise ourselves by scanning the QR code however, sadly, we observed that taking the digital journey to the sub-aquatic world utilizing the zoo’s thought isn’t obtainable anymore. Nonetheless, the general public can admire these fantastic creatures by following the video under; or, they will strive the true expertise and truly go to the zoo’s aquarium.
Shopper: Zoo Frankfurt
Company: Leo Burnett Germany